What is the best example of a marketing email you've ever received yourself? Please share subject lines and why you think it deserves credit!
Best general company email? - User Experience Stack Exchange
Real World Example: Business Email Compromise AKA CEO Fraud
One of my last places had the same thing happen. Letter from the CFO to a lower level accountant. Email copied almost exactly including email signature etc. I believe they used a domain name with two letters transposed in the middle.
The accountant got the message and began processing the transfer. Luckily the process for transfers included verbal confirmation and this was caught.
My guess is the domain was registered through vistaprint they are known to facilitate these attacks by their crappy security
http://phishme.com/vistaprint-abuse-free-phish-for-all/
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Have you considered Office365? You would get email with custom domain, SharePoint, OneDrive, and even planner. Decent deal for small business. If you need help PM me.
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I've been doing this job for over a decade, but I still get amazed by some marketing emails from time to time.
Share your best examples. We can all use some inspiration!
What was the subject line?
What made you open it?
Why was it good?
What made you click on the CTA?
Use a mail for each specific task.
While you may group some tasks, it's a good idea to provide the user with a hint of what is the mail about, and it will also help you to make a distinction between friendly email accounts and important or business like notifications.
Basically, the rules of categorization and hierarchies are applied to both your visible online presence (website, app) as well as the processes derived from such presence.
By doing such discrimination, you help the user take appropriate measures. For example: I block some accounts from some sites, but not other accounts that may contain important information. Otherwise, I'd block everything (important and not important) or simply get annoyed and stop using the service. Or even worse: continue using it but ignoring all mails, including those that I actually need, which may cause issues for me as a final user, and will cause more issues for you as site owner.
In short: give control to the user and keep control for yourself. Is a win-win situation
There are 2 more possibilities. All system generated emails coming from a generic address Eg
[email protected]
And make it clear to the user that this is not to correct email to get a response from.
Then in the body of the email have the relevant reply email or a link to a contact page which then allows the user to pick the most appropriate email address to contact.
Alternatively, you could use
[email protected]
Which could be a catch all for a human to forward to the relevant department.