Your bytes object is almost JSON, but it's using single quotes instead of double quotes, and it needs to be a string. So one way to fix it is to decode the bytes to str and replace the quotes. Another option is to use ast.literal_eval; see below for details. If you want to print the result or save it to a file as valid JSON you can load the JSON to a Python list and then dump it out. Eg,

import json

my_bytes_value = b'[{\'Date\': \'2016-05-21T21:35:40Z\', \'CreationDate\': \'2012-05-05\', \'LogoType\': \'png\', \'Ref\': 164611595, \'Classe\': [\'Email addresses\', \'Passwords\'],\'Link\':\'http://some_link.com\'}]'

# Decode UTF-8 bytes to Unicode, and convert single quotes 
# to double quotes to make it valid JSON
my_json = my_bytes_value.decode('utf8').replace("'", '"')
print(my_json)
print('- ' * 20)

# Load the JSON to a Python list & dump it back out as formatted JSON
data = json.loads(my_json)
s = json.dumps(data, indent=4, sort_keys=True)
print(s)

output

[{"Date": "2016-05-21T21:35:40Z", "CreationDate": "2012-05-05", "LogoType": "png", "Ref": 164611595, "Classe": ["Email addresses", "Passwords"],"Link":"http://some_link.com"}]
- - - - - - - - - - - - - - - - - - - - 
[
    {
        "Classe": [
            "Email addresses",
            "Passwords"
        ],
        "CreationDate": "2012-05-05",
        "Date": "2016-05-21T21:35:40Z",
        "Link": "http://some_link.com",
        "LogoType": "png",
        "Ref": 164611595
    }
]

As Antti Haapala mentions in the comments, we can use ast.literal_eval to convert my_bytes_value to a Python list, once we've decoded it to a string.

from ast import literal_eval
import json

my_bytes_value = b'[{\'Date\': \'2016-05-21T21:35:40Z\', \'CreationDate\': \'2012-05-05\', \'LogoType\': \'png\', \'Ref\': 164611595, \'Classe\': [\'Email addresses\', \'Passwords\'],\'Link\':\'http://some_link.com\'}]'

data = literal_eval(my_bytes_value.decode('utf8'))
print(data)
print('- ' * 20)

s = json.dumps(data, indent=4, sort_keys=True)
print(s)

Generally, this problem arises because someone has saved data by printing its Python repr instead of using the json module to create proper JSON data. If it's possible, it's better to fix that problem so that proper JSON data is created in the first place.

Here is a good example of base64 encoding byte arrays. It gets more complicated when you throw unicode characters in the mix to send things like PDF documents. After encoding a byte array the encoded string can be used as a JSON property value.

Apache commons offers good utilities:

 byte[] bytes = getByteArr();
 String base64String = Base64.encodeBase64String(bytes);
 byte[] backToBytes = Base64.decodeBase64(base64String);

https://developer.mozilla.org/en-US/docs/Web/JavaScript/Base64_encoding_and_decoding

Java server side example:

public String getUnsecureContentBase64(String url)
        throws ClientProtocolException, IOException {

            //getUnsecureContent will generate some byte[]
    byte[] result = getUnsecureContent(url);

            // use apache org.apache.commons.codec.binary.Base64
            // if you're sending back as a http request result you may have to
            // org.apache.commons.httpclient.util.URIUtil.encodeQuery
    return Base64.encodeBase64String(result);
}

JavaScript decode:

//decode URL encoding if encoded before returning result
var uriEncodedString = decodeURIComponent(response);

var byteArr = base64DecToArr(uriEncodedString);

//from mozilla
function b64ToUint6 (nChr) {

  return nChr > 64 && nChr < 91 ?
      nChr - 65
    : nChr > 96 && nChr < 123 ?
      nChr - 71
    : nChr > 47 && nChr < 58 ?
      nChr + 4
    : nChr === 43 ?
      62
    : nChr === 47 ?
      63
    :
      0;

}

function base64DecToArr (sBase64, nBlocksSize) {

  var
    sB64Enc = sBase64.replace(/[^A-Za-z0-9\+\/]/g, ""), nInLen = sB64Enc.length,
    nOutLen = nBlocksSize ? Math.ceil((nInLen * 3 + 1 >> 2) / nBlocksSize) * nBlocksSize : nInLen * 3 + 1 >> 2, taBytes = new Uint8Array(nOutLen);

  for (var nMod3, nMod4, nUint24 = 0, nOutIdx = 0, nInIdx = 0; nInIdx < nInLen; nInIdx++) {
    nMod4 = nInIdx & 3;
    nUint24 |= b64ToUint6(sB64Enc.charCodeAt(nInIdx)) << 18 - 6 * nMod4;
    if (nMod4 === 3 || nInLen - nInIdx === 1) {
      for (nMod3 = 0; nMod3 < 3 && nOutIdx < nOutLen; nMod3++, nOutIdx++) {
        taBytes[nOutIdx] = nUint24 >>> (16 >>> nMod3 & 24) & 255;
      }
      nUint24 = 0;

    }
  }

  return taBytes;
}