May 2, 2025 - Earlier this year, H&M made headlines by announcing that it would use AI-generated “digital twins” of 30 real-life models in its upcoming AI marketing campaigns. These weren’t random avatars—they were hyperrealistic replicas of actual humans, developed with consent and input from the models themselves. According to H&M’s Chief Creative Officer, this move was about enhancing creativity and efficiency without losing the human touch. The models even retained complete control over their image rights and got paid, without ever stepping on set. ... It’s a perfect example of how AI can save time, money, and resources without excluding people from the process.

We used various tools to produce ... and sound. For example, our team built a cohesive visual world with Visual Electric, refined the script with ChatGPT and polished voice-overs with ElevenLabs....

March 10, 2025 - By combining AR (augmented reality) and AI, users are able to scan their foot in the app and then get perfect shoe recommendations based on the scan. Nike also used AI to create an ad campaign called “Never done evolving” with Serena Williams.

Heinz expanded the campaign by asking social media users to share their own prompts and AI-generated images. Globally, the campaign generated over 1.15 billion earned impressions.

November 26, 2025 - Burger King’s “Million Dollar Whopper” campaign turned fast food into a co-creation game. Fans designed their dream Whopper online, picking toppings and buns in wildly imaginative combinations.

June 26, 2025 - The unique, AI-generated designs ... and renewed interest in the brand. Lexus pushed the boundaries of what AI can do by creating a fully AI-scripted and directed car commercial, making it a prime example of AI advertising ...

Brand: This campaign only worked because Heinz has been building their brand for decades. Customers associate Heinz with ketchup because it’s the leader in its market. It’s no surprise that AI did the same.

November 6, 2025 - Top examples of AI in digital marketing in 2025 include Booking.com’s AI-powered comment moderation to automate sentiment analysis and improve customer engagement, and Bloom & Wild’s predictive AI models that deliver timely, personalized outreach to boost campaign ROI and customer retention.

November 19, 2025 - In AI marketing campaigns, this capability is opening up a new frontier: AI agents and conversational analytics that let marketers interact with their data in natural language and optimize campaigns in real-time. Example: AI Agent analyzes performance by creative format — static, carousel, video

July 16, 2025 - Top AI Advertising Campaigns: Learn from Nike, BMW, McDonald's & more! Discover how these famous brands used AI to create viral ads & skyrocket their sales.

August 21, 2025 - Instead of expensive productions and months of planning, AI tools now enable lightning-fast campaign creation with impressive results. ... Hettich launched the brilliant “Roast the Room” campaign, cleverly picking up on an internet trend.

Advanced techniques like deep sentiment analysis aim to explore customer opinions more deeply. This technology provides insights into customer perceptions, allowing you to monitor brand reputation, identify sentiment trends, detect potential PR crises, understand emotional drivers, and measure campaign response while carefully balancing personalization and privacy concerns. For example, the Atlanta Hawks basketball team refined its social media approach using sentiment analysis, which resulted in a 127% increase in video views and a 170% boost in audience growth within three months.

September 8, 2024 - The WWF, along with the AI/CC Creative Community and Brave Bison, launched a campaign called #WORLDWITHOUTNATURE. This initiative encourages companies to remove wildlife from their branding to raise awareness about biodiversity loss.

These platforms handle everything from personalized recommendations to pricing strategies, ensuring that Mango stays both competitive and relevant in a fast-changing industry. The Sunset Dream collection is a prime example of how AI can enhance creativity while also driving business performance. Coca-Cola took a bold step into the world of generative AI with its highly acclaimed Masterpiece campaign.

March 3, 2025 - They leveraged algorithms to create a limited-edition series of jars with unique, colorful designs generated by AI. As a result, they had 7 million eye-catching packaging designs that were sold in Italian supermarkets within only one month. Although each jar was different, their branding and logo were still recognizable, so any confusion was impossible. Their campaign was a smash. It was also reinforced with an online and TV ad campaign to promote their limited packaging. It’s an excellent example of how technologies can be used to create highly engaging and unique experiences that can solidify connections with their customers.

October 31, 2025 - The following examples show how leading companies are making AI interactions natural, useful, and commercially impactful. Spectrum Reach launched Architect, an AI-powered conversational assistant that helps businesses plan media campaigns through a natural chat interface.

August 14, 2025 - Heinz, a renowned condiment brand, embraced the generative AI craze by asking a simple question: “What does AI think ketchup looks like?” They turned this question into a viral marketing campaign, using the AI image generation tool DALLE-2 ...

January 8, 2025 - The Results: By giving Phrasee the authority to manage its email marketing copy, FARFETCH saw impressive results, with an increase of 38% in the average click rate and a 31% increase in the average open rate in its trigger campaigns; it captured a unique brand voice and adhered to it consistently. ... Your brand language matters a lot when communicating with your audience. Letting AI content in is one way to ensure it's perfect or close to perfect.

Image and video analysis can detect brand mentions and product use in user-created content, feeding sentiment and placement signals back into campaign targeting and creative briefs. Marketers no longer need to rely only on surveys and intuition because AI infers intent from behavior at scale.

June 30, 2025 - Explore 5 groundbreaking AI advertising campaigns from 2025 that prove how generative tools are transforming brand marketing — from global ads to viral TVCs.