I’ve been a loyal Canada Goose customer for over a decade, with my wife and I owning four jackets that were purchased more than 10 years ago. Back then, the build quality and materials were unrivaled — these jackets still look as good as new after more than a decade of use. I've been a huge fan of this brand, but today's the last day.

I recently purchased a HyBridge jacket, and it felt like I was wearing a cheap, vinyl trash bag. The materials are subpar, and the overall build quality is a far cry from what Canada Goose used to offer. For a brand that charges premium prices, this is effin' outrageous. It’s clear that the company has sacrificed quality for profit, which is incredibly disappointing given its once stellar reputation.

On top of that, their return policy is a joke. After the disappointment that came with the HyBridge, I revisited the store to return the jacket (after 1 week since purchase). The fact that they won’t accept returns if the jacket has been worn — even lightly — is a slap in the face to customers. It's reasonable to want to try a jacket on and wear it around briefly to see if it’s the right fit, but Canada Goose doesn’t allow any flexibility. I’m not talking about returning a jacket that’s been worn into the ground, but even a tiny bit of dust on the sleeves was enough to have them refuse my return. That’s not customer service, that’s a corporate cash grab.

I understand if a jacket is worn beyond the point of mint condition, but the lack of understanding and customer care is appalling. It’s as if they’ve forgotten their roots and the quality that made them great. I’ll be looking elsewhere for my future outerwear, as Canada Goose no longer lives up to its name.

Between the insane price hikes year after year, the plunging quality — like jackets literally being stained by rain — and the legalistic bullshit they use to get out of any warranty support, I’ve had enough. I’ll love my old chilliwak bomber for as long as it lasts but will not be doing any more business with this sorry excuse for a company. Peace.

What is going on with Canada Goose? Well, the price increase has become ridicilous now this year. And the fur has been removed. Which I expected both.

But now they also discontinue so many useful and nice styles (Brookvale, Forester, Maitland etc) and bring out literally only yellow/pink/ uglycollaboration trash bag jackets. Also the focus on products for fall stuff, bad quality ugly shoes, useless accessories? No new releases beyond ugly and low quality puffer jackets.

The stock price is on an all time low and it kinda makes me sad that this brand is literally dying. I remember Jackets like the Bromley with luxurious leather and shearling details and now it‘s all gone what is connected with practicality and quality.

What do you guys think?

GOOS went public in 2017 at $12, promptly trading up to $20. The company generated $400mm of sales in the prior year. Outstanding shares were 106 million for a market cap of $2.1B or 5x revenues. Nine years later, sales have grown 3.5x to $1.3B, yet the market cap has declined by a third to $1.4B.

Yes, investors in the first two years made good money on the stock. However, despite the company delivering excellent long term growth of 3.5x revenues,10x cash flow per share, and 5x EPS, the shares are basically back to the IPO price after 7 years. Management did nothing wrong. It invested profits back into the business at an ROE in excess of 20% for most years. It did not waste capital buying back stock at freakish valuations of 25x cash flow at the peak.

However, investors who liked the brand but ignored valuation suffered significant wealth destruction: 70% price decline over the last 5 years.

Be careful out there.