Hi All,

TL:DR - Chorus.AI has just been brought in to my team, is it a useful enablement tool or a sign that management are worried?

So for context, I’m a new business enterprise SE in the UK, my company operates mainly in US and EMEA. US team have apparently been using Chorus.ai for two years but i have just today found out that it’s to be launched immediately across both new business and AM teams in EMEA.

From my initial onboarding, my thoughts are that it seems like it could be a pretty powerful tool for note taking, opp data management and for sure self improvement and coaching. I have no issues with this at all and can definitely see the value.

However alarm bells began to ring when we were shown leaderboards for the US team on “number of impactful questions” used per call, and a load more other, quite frankly, crazy insights. The data points are apparently aligned with our meddic and CoM sales processes, it’s pretty impressive if it’s accurate data from a management perspective.

But - the company has had a rough couple of years, the market is pretty saturated, few team members are currently on plan and of course the economy ain’t amazing either. Is this truly going to be used as an enablement tool, or is big brother now well and truly watching? Also, do you think this is more generally a worrying sign that the business is struggling and they’re starting down a concerning path?

For the record, I don’t think I have too much to hide, I’m on plan and I believe I’m pretty established and have the right attitude. I’ve never enjoyed being micromanaged, and chorus.ai definitely feels like it has the potential to bring a concerning vibe to work.

I’m really keen to hear your thoughts on chorus.ai or anything similar in your orgs - did it help your company? Did it help you personally? Are you aware of it ever being used against you or a colleague negatively?