Asana
asana.com › resources › competitive-analysis-example
Conduct a Competitive Analysis (With Examples) [2025] • Asana
February 23, 2025 - In the example above, the business owner may believe they’re the best in the SEO dental market at social media. Because of this belief, when they do market research for social media, they may only collect enough information to confirm their own bias—even if their competitors are statistically better at social media. However, if they were to rely on all the data available, they could eliminate this bias. A competitive analysis report represents a snapshot of the market landscape as it currently stands.
Carnegie Mellon University
cmu.edu › swartz-center-for-entrepreneurship › assets › Olympus pdfs › Competitive Analysis.pdf pdf
Competitive Analysis Kit Needham
Competitive Product Analysis · Sample · Feature 1 · Feature 2 · Feature 3 · Feature 4 · Feature 4 · You · Competitor 1 · Competitor 2 · Competitor 3 · Competitor 4 · Examples of Features · • Price · • Benefits · • Quality · • Durability ·
My step-by-step guide for a competitor analysis : marketing
No matter how big your business is, at some point you’ll have to conduct a competitor analysis (actually, the earlier, the better). I want to... More on old.reddit.com
Is Outlier’s $120 Merino T-Shirt Overpriced? Competitor Analysis + Handfeel Comparison.
Unbound is manufactured in China. Outlier is manufactured in the Bay Area. Part of the price difference is where the clothing is made, which means different workers wages, working conditions, benefits, QC, etc.
Outlier uses low variance top capped fabric, more consistent than many other fabrics if the same stats. That's another price difference.
The question of course, is if those things are worth paying for. You can't tell the difference in where something was manufactured when you're wearing it, you might not be about to feel the difference in fabric consistency. At that point, then you have you ask yourself if you're willing to pay the difference for philosophical reasons alone.
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June 15, 2017Competitor Analysis on AYX
I think the major difference in market cap has to do with Palantir’s military contracts. They are large, offer a strong and consistent stream of income, while allowing them to scale up each renewal. They might be similar on the commercial level, but keep in mind Palantir only launched laundry this year and has not spent much time into marketing it yet
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January 4, 2018Will you be interested in a competitor analysis tool for Etsy?
I would be interested in this, but my main interest would be tags which perform well. I don't know how easy that would be to do! More on reddit.com
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May 25, 2020Why Is a Competitor Analysis Important?
Competitor analysis helps you better understand the space your business operates in. It’s a crucial step if you want to remain relevant in your industry. Watching what your competitors are doing gives you a more accurate starting point when considering your marketing strategy, social media strategy, and overall business strategy.
Is a competitor planning a pivot? Why? Should you also look at this option? Perhaps it points to a wider consumer shift you need to pay attention to.
Doing regular competitor analysis exercises will help you answer these questions, and more, to move ahead with conf
meltwater.com
meltwater.com › home › blog › marketing › how to perform a competitor analysis (free template)
How To Perform A Competitor Analysis (Free Template)
What Is a Competitive Analysis?
With a competitive analysis report, you can establish what makes your company unique compared to the competition. You can evaluate competitors by placing them into strategic categories and evaluating their strengths and weaknesses in comparison to your own.
A competitive analysis is a process. It can cover a wide range of areas, key metrics and more. Dependent on your industry, some of these will be more crucial than others. Regardless, the more thorough the competitive analysis, the more effective it will be in determining both direct and indirect competitors.
To get started:
Establish the
meltwater.com
meltwater.com › home › blog › marketing › how to perform a competitor analysis (free template)
How To Perform A Competitor Analysis (Free Template)
What Are Competitive Analysis Methods?
There are several ways you can undergo competitive analysis, each with their own benefits. Make sure you know what you want to figure out, and any hypotheses you have, before determining which method to use. It is likely you will end up using more than one, but you want to make sure they’ll help you find out what you want to know.
Here are a few top methods to get you started:
1. SWOT analysis
2. Strategic group analysis
3. Porter's five forces
4. Perceptual mapping
5. BCG Matrix (also called Growth Share matrix)
meltwater.com
meltwater.com › home › blog › marketing › how to perform a competitor analysis (free template)
How To Perform A Competitor Analysis (Free Template)
Videos
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How To Conduct a Competitive Analysis (FREE Template) - YouTube
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How To Do Competitor Analysis For a Product (Live Examples) - YouTube
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How To Do Marketing Competitor Analysis (& What To AVOID) - YouTube
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How to Do a Competitor Analysis on Social Media - YouTube
Userpilot
userpilot.com › blog › competitive-analysis-example
What is Competitive Analysis? [Example + Templates]
4 weeks ago - The Slack competitor analysis compares Slack with Microsoft Teams, Zoom, and Google Meet, focusing on target audiences, pricing, key features, marketing/sales strategy, strengths, weaknesses, opportunities, and threats.
HubSpot
blog.hubspot.com › marketing › competitive-analysis-kit
What Is a Competitive Analysis — and How Do You Conduct One?
April 11, 2025 - In our example, it’s Sony vs. Nintendo, but it’s also worth considering Microsoft’s Xbox, which occupies the same general market vertical. This is critical for effective analysis; even if you’re focused on specific competitors and how they compare, it’s worth considering other similar market offerings.
Miro
miro.com › home › strategic planning › competitive analysis examples
Competitive Analysis Examples: Tools & Tips to Strategize Smarter
October 22, 2025 - Here are some tips to make your competitive analysis more effective: Before gathering data, define what you're trying to achieve. Are you launching a product, entering a market, or refreshing your strategy? Knowing your goal ensures you focus on the right competitors and insights. Not every framework fits every scenario. For example, use SWOT for high-level assessments, VRIO for internal resource evaluation, and Porter's 5 Forces for industry analysis.
Planio
plan.io › blog › competitive-analysis-example
How to create a competitive analysis | Planio
A competitive analysis allows you ... and competitors, to ensure you have all the information you need to make the best strategic decisions. In this guide, we’ll go deep into what a competitive analysis should include and then provide a step-by-step guide (including examples and templates) ...
Aha! Roadmapping
aha.io › roadmapping › guide › templates › competitor-analysis
Competitive Analysis Templates: Options for Product Teams
October 31, 2025 - Strengths and weaknesses: Competitors' standout advantages and areas for improvement · Future vision: Planned updates, roadmap priorities, and long-term goals · Armed with these insights, you can move beyond simply observing the competition to making smarter, bolder decisions that set your product apart. After all, the best way to stay ahead is to chart your own course. ... Conducting a competitive analysis pushes you to consider all options available to your prospective customers.
Pipedrive
pipedrive.com › blog › competitor analysis reports made easy: a practical guide
A Simple Competitor Analysis Report Guide | Pipedrive
February 13, 2025 - Conduct a SWOT analysis on each ... threats they face. For example, your competitor is established in your industry (strength) but uses a rigid pricing structure (weakness)....
Meltwater
meltwater.com › home › blog › marketing › how to perform a competitor analysis (free template)
How To Perform A Competitor Analysis (Free Template)
August 26, 2024 - Here are some examples: H&M Mexico was seeking a way to gather comprehensive, valuable, and up-to-date competitor information, to make their campaign strategy more targeted and relevant to the fashion space.
Digital Marketing Institute
digitalmarketinginstitute.com › blog › how-to-do-a-competitive-analysis-in-digital-marketing
How to Do a Competitive Analysis in Digital Marketing | Digital Marketing Institute
July 10, 2025 - Staying ahead of the competition is an effective way to grow your business. Find out how to conduct a competitive analysis to get ahead of your rivals.
BDC
bdc.ca › home › articles and tools › marketing, sales and export › marketing › how to conduct a competitive analysis
How to Conduct a Competitive Analysis
Don’t wait until a competitor launches a new product before changing your strategy. ... A competitive analysis is an assessment of your competitors’ products, services and sales tactics, evaluating their strengths and weaknesses relative to your own.
Invesp
invespcro.com › home › what is a competitive analysis (with examples) [2025]
What is a Competitive Analysis (With Examples) [2025] - Invesp
July 31, 2025 - For example, when Starbucks expanded into China, it aimed to understand local tea culture and how competitors catered to it. The competitive analysis helped them integrate tea-based beverages into their menu, establishing a strong presence in ...
Canva
canva.com › home › docs › competitor analysis
How to Do Competitor Analysis (Examples and Tips) | Canva
March 6, 2024 - And you don’t have to fly in ... choices. For example, if you find your competitors charging premium prices, you could offer a more competitive alternative without sacrificing quality....
Reforge
reforge.com › artifacts › c › user-research › competitor-analysis
Competitor Analysis Templates and Examples
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Atlassian
atlassian.com › teams › marketing › guide › competitive-analysis
Competitive Analysis in Marketing | Atlassian
Which competitors you choose to ... competitive analysis. For example, if a lot of customers recently switched from your product to a different one, you may want to just focus on an extremely in-depth analysis of your one top competitor....
Smartsheet
smartsheet.com › competitive-analysis-examples
How to Conduct a Competitive Analysis | Smartsheet
October 25, 2024 - Strategic Groups Analysis: You perform strategic groups analysis on companies within a business sector, such as automobiles, to see how they vie for their share of consumer expenditure. By dividing companies into strategic groups, you can understand how businesses of different sizes behave in the marketing landscape. Businesses within groups tend to be competitors, whereas businesses in other groups are related but not competitive. For example, running shoes and high-end women’s dress shoes are in different groups.
Lyssna
lyssna.com › resources › blog › product competitive analysis in 2025
Product Competitive Analysis in 2025: How to & Examples | Lyssna
4 days ago - It’s about understanding your competitor’s offering. UX competitive analysis digs into the user experience – how intuitive, fast, and accessible those offerings are. It’s about understanding the journey your users take. Example in action: While a product analysis might tell you that your competitor offers a free trial, a UX analysis will show you if signing up for that trial is easy or complicated.
Square
squareup.com › home › competitor analysis: a definition and guide
Competitor Analysis: A Definition and Guide | Square
October 16, 2025 - It’s not easy to get a true picture of the marketing metrics your competitors’ are using, or how (and if) they’re achieving them. What you should hope to gain from this particular analysis are insights into potential strengths and weaknesses that your business can benefit from.
U.S. Small Business Administration
sba.gov › business-guide › plan-your-business › market-research-competitive-analysis
Market research and competitive analysis | U.S. Small Business Administration
September 23, 2025 - Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape: ... Several industries might be competing to serve the same market you’re targeting. Important factors to consider include level of competition, threat of new competitors or services, and the effect of suppliers and customers on price.
Hootsuite Blog
blog.hootsuite.com › home › social media competitor analysis: free template for 2025
Social media competitor analysis: Free template for 2025
September 11, 2025 - For example, they might be failing to engage with a specific demographic or not posting enough content formats for their audience. Maybe they’re focusing too heavily on one social platform while ignoring another.