3 weeks ago - The competitive analysis section of a business plan is roughly 1-2 pages, consisting of details such as competitive landscape, direct-indirect competitors, competitive analysis frameworks (SWOT, Porter’s Five Forces), competitive advantage, and more.

April 28, 2023 - The following is an example of a competitor analysis for a restaurant business plan which you can adapt to your own business. I would also recommend that you incorporate data from Ahrefs, Google Adwords Keyword Planner and our Foot Traffic Data Report into this section of your business plan.

April 9, 2015 - The Competitive Analysis section for our cycling rental business could start something like this: Our nearest and only competition is the bike shops in Harrisonburg, VA. Our next closest competitor is located over 100 miles away. The in-town bike shops will be strong competitors. They are established businesses with excellent reputations. On the other hand, they offer inferior-quality equipment and their location is significantly less convenient. We do not plan to sell bicycles for at least the first two years of operation.

February 22, 2025 - Next, you'll analyze your competitors' marketing efforts instead of just their product offerings. This means digging deeper to understand their overall marketing strategy. ... Pay attention to who their customers are. This will help you understand their marketing tactics and even create your own customer personas. Read More: How to Create Customer Analysis Section for a Business Plan...

4 weeks ago - Monday competitor analysis. The Salesforce analysis compares Salesforce with HubSpot, Zoho CRM, and Microsoft Dynamics 365 across target audience, pricing, features, marketing strategies, strengths, weaknesses, opportunities, and threats. Salesforce targets large enterprises with products and AI capabilities, pricing from $25 to $300 per user/month. HubSpot serves small to medium businesses, focusing on inbound marketing with free-to-enterprise-level pricing.

While you should cover these strategies in the competition section, this information should be expanded on further in other areas of your business plan. For example, based on your competitive analysis you show that most competitors have the same feature set. As part of your strategy, you see ...

April 1, 2025 - This analysis helped Vibe find ways to differentiate its products and offerings from those of its competitors. For example, Vibe sells company merch to build brand awareness and foster customer loyalty. Vibe also offers a rewards program that allows loyal customers to save on purchases and get early access to new products, ... Remote is a company that offers human resource information systems (HRIS) software. HRIS software allows businesses to manage information on their employees, automate workflows, and streamline HR processes.

If you want to impress investors, you need to show them that you understand your market. A strong competitor analysis template helps you see where you stand, what makes you different, and where you can grow. What are they doing well? Where are they falling short? And how can you position your business to stand out?

Use market research, industry reports, or AI tools like PrometAI to spot key players. Example: A fitness app identifies direct rivals like Strava and secondary competitors like wearable device apps.

A competitive analysis allows you to understand your entire market, including your customers and competitors, to ensure you have all the information you need to make the best strategic decisions. In this guide, we’ll go deep into what a competitive analysis should include and then provide a step-by-step guide (including examples and templates) to help you create your own.

February 28, 2025 - This section of competitive analysis involves highlighting your competitive advantage, i.e., what makes your own business stand out in your target market—such as innovation, pricing, or better customer service that will help you outperform your competitors. For example, if you’re launching a fitness app, your competitive advantage might lie in personalized workout plans, seamless integration with wearables, and rewards-based gamification.

February 23, 2025 - With our free competitor analysis template, you can identify who you’re up against and create a more insightful business plan.

business · • Research matrix will be messy; matrix for · investment pitches are summaries of · strongest competitors with most important · features · Finally · • Describe your competitive advantage · Benefits sell · Features tell · Examples · Specialty analysis examples

July 11, 2025 - When you identify a direct competitor, add their name and website to your competitive analysis report. I also recommend using the Traffic Overview dashboard (or a similar tool) to see how much traffic they get. Focus on three competitors to start with. That way, you can gather a variety of insights without getting too overwhelmed. You can add more competitors later. And expand to include indirect competitors (businesses offering different types of solutions that solve the same core need).

1 month ago - Your competitive analysis should inform your marketing plan, your business plan, your consultant report and every part of your high-level business strategy. But how do you actually create a competitive analysis report? Competitor analysis can take a few different forms depending on what you’re ...

You’ll want to include an updated SWOT analysis in your business plan if you seek funding. If you’re evaluating a new market or determining if your niche is viable long term, you’d use Porter’s Five Forces. They help you identify key players in the industry, evaluate how powerful they are, and create a strategic response to overcome them. ... Competitive rivalry. The number and strength of your competitors.

In this case, you can still do a competitive analysis—you’ll just need to think outside the box and look more closely at the substitute competitors who might “steal wallet share” from your customers. You can also look to other cities or regions to get a comparative benchmark. “If you’re the only nail shop in your small town, keep an eye on what is happening with the nail shop in the next town over and see how you measure up,” Kazim advises. By seeing how the results of your competitive analysis fit with your business strategy, you may identify new areas of opportunity: a “sweet spot” you can take over or a gap you can fill to take your business to the next level.

March 6, 2024 - And you don’t have to fly in ... choices. For example, if you find your competitors charging premium prices, you could offer a more competitive alternative without sacrificing quality....

September 23, 2025 - Important factors to consider include ... of new competitors or services, and the effect of suppliers and customers on price. Learn more in the Strategic Marketing Journey on MySBA Learning. There are many reliable sources that provide customer and market information at no cost. Free statistics are readily available to help prospective small business owners. Consider the following federal business statistics in your market research and competitive analysis...

February 25, 2025 - For example, a polished recommendation might read: "Recommendation 1: Develop and launch a mid-tier product by Q4 to capture price-sensitive consumers migrating from Competitor X. Rationale: Competitor X's withdrawal from the mid-tier segment (per our analysis) leaves a market gap we can exploit. Action Plan: R&D to fast-track development (team of 5 engineers, $2M budget, led by VP Product).