Videos
Hi all!
I want to set up purchase conversion in google ads. I have it set up in tag manager. It works with analytics.
When in google ads I try to create a new conversion, I have to use option "scan website" and it says it "couldnt find any tag" and asks me to create a new tag and gives code for that. Well, I have language redirect, maybe here google then fails. No biggie as I have tagmanager and specific tag for purchases.
So I use the "use existing tag", but it only gives me Google Analytics containers.
Here is a screenshot of that: https://ibb.co/N2T2pYgC
Surely there has to be a way to get my tags here. But what is the way to do it, some settings I have to change? Linking accounts somewhere?
I created an element visibility tag in GTM to fire after a form is submitted. I used Google Tag Assistant to confirm that it works. How do I link it to a Google Ads campaign so that Google Ads will optimize for form completions? I opened "conversions" in Google Ads but I don't see a way to add a conversion that is based on a Google Tag I made (it's an event labeled "generate_lead").
I read about conversion linker but it said you dont need to use it if you have G4A which I do.
Do I need to do something in Analytics?
Bit of a brick..
I have a google ads campaign running at the moment. I have tried to set up a purchase conversion, purchases are done through on my webpage but through a checkfront plugin.
Checkfront has the integration to connect the two platforms to feed info to each other. However, I cannot seem to generate a conversion ID or a conversion Label to provide these details to the checkfront integration. I have google tag manager tags on my website, it is built via wordpress and I use the google sitekit plug in.
Upon the tag setup option, google ads does not provide me with the setup via tag manager option? it only has install tag yourself or email the tag. I need to be able to track if certain bookings were attributed to my live ads campaign.
I can see the GA4 event in ga: manual_conversion_PURCHASE But its not recording any conversions in GA either - the status of the goal in google ads keeps saying no recent conversions, nothing like its not connected or has any issues. Do i need to implement the event snippet on my website manually in its code for both GA4 and google ads to start recording?
Any help is so appreciated!
Using Google Tag Manager to Send Conversion Event to Google Ads?
I have a Custom HTML Tag configured in GTM that listens for a JavaScript event for the contact form being submitted. It then sends calls window.dataLayer.push and sends the Google Analytics event. I need to also send this conversion to Google Ads. Can I use the following or something similar to it?
window.dataLayer.push({
"event" : "conversion",
"send_to": "AW-33************"
})
Or if not what would I pass to the push function to send the conversion to Google Ads?
Thanks,
John