It's a rebrand of the fp-10 which is a stripped down fp-30. It uses the same set of keys which is fantastic for the market it's in. The speakers on that thing will be a little weak and there is a single 1/8" audio out in the back. Also the pedal in the bundle is cheap and doesn't support half-damping like the dp10 pedal roland sells, not a big issue for beginners as you're focused on your fingers. It has very basic features but I think it's an excellent learning piano. I preferred the feel of the Roland keys to the Yamaha's and my issues with Casio came to the texture of the keys on the model I played instead of the action. The new s3000 looks very nice, my heart wants a pitch wheel, but wasn't in the store and is much more than that bundle anyway.

Tl;dr: That piano is as good as any starter piano if you want to learn to play as you would on an acoustic. Lacks in features and voices.