🌐
Medium
medium.com › @SandleenShah › is-digital-marketing-a-pyramid-scheme-9707a1b7e7c2
Is Digital Marketing A Pyramid Scheme | by Sandleen Shah | Medium
June 13, 2024 - Unlike legitimate business models, pyramid schemes prioritise recruitment over the sale of actual products or services and offer unrealistic promises of quick and substantial returns. When my cousin first delved into digital marketing, he was sceptical, fearing it might resemble a pyramid scheme.
🌐
Techhelp
techhelp.ca › home › is digital marketing a pyramid scheme: debunking myths
Is Digital Marketing a Pyramid Scheme: Debunking Myths
December 29, 2024 - Unlike pyramid schemes that generate income primarily through recruitment, digital marketing focuses on providing genuine value through specialized services, including SEO, content creation, social media management, and targeted advertising. Each service aims to capture audience interest, foster brand loyalty, and deliver measurable outcomes for businesses.
🌐
Online Capital Group
ocgnow.com › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing A Pyramid Scheme? The Facts You Need to Know
August 25, 2024 - Just as an investor diversifies their assets to maximize returns and minimize risks, businesses use a variety of digital marketing channels to reach their audience. This includes everything from search engine optimization (SEO) to pay-per-click advertising (PPC), content marketing, and social media campaigns. The goal is to build a strong online presence that drives sales and growth over time. Pyramid schemes are fraudulent operations where people make money by referring new people to the company by telling them that they’d be selling products or services, but instead, it ends up being a referral.
Price   $$
Address   Office 101, 20 W Main St, 38462, Hohenwald, TN
🌐
Quora
quora.com › Is-digital-marketing-a-pyramid-scheme
Is digital marketing a pyramid scheme? - Quora
Answer (1 of 8): Perhaps not technically a scam but I wouldn’t touch it with a barge pole. Firstly while generally not illegal, except when big promises are made, especially when using celebrities apparently promoting it without their permission but it certainly has some unfortunate similarities....
🌐
Bitdefender
bitdefender.com › en-us › blog › hotforsecurity › thinking-of-launching-a-small-business-watch-out-for-the-start-your-online-business-scam-2
Thinking of Launching a Small Business? Watch Out for the "Start Your Online Business" Scam
The reason it's hard to pinpoint the exact nature of this scam is because they use generic phrases like "digital business" to remain vague and avoid detection. It could be a mix of pyramid schemes or even Ponzi schemes, but either way, it's built on deception.
🌐
Reddit
reddit.com › r/antimlm › what is this "digital business" scam i've been seeing on facebook for the past couple months? tired of reporting 15+ posts a day
r/antiMLM on Reddit: What is this "digital business" scam I've been seeing on Facebook for the past couple months? Tired of reporting 15+ posts a day
March 21, 2018 -

So basically about 2-3 months ago I started seeing ads for people claiming to have "changed their lives" by becoming "online entreprenuers" and starting their own "digital business." These posts are remarkably similar to all the MLM posts that are posted here. I've screencapped a few of them and stuck them into an album so you can see what I'm talking about.

While this is obviously a scam, I'm not sure if it's a pyramid scheme or a ponzi scheme or something else. What's even more annoying is the comments section is ALWAYS tons of people commenting the same things like:

  • This is the best digital business! I'm so glad I found this!

  • It even runs while you sleep!

  • It's changed my life! I'm my own boss and have time spend with my family!

The posts are always encouraging people to click their ad and sign up for their "complimentary workshop where they can learn more."

It's clear just from seeing and reporting so many of these ads that this is where they become brainwashed and told to start their own stream of ads, and likely comment on other peoples posts in a sad attempt to make them seem legitimate.

I've tried searching what this actually is, but as "digital business" is a pretty vague search term and they never give any names in the post, I've turned up blank so far.

I've been seeing these ads in Canada.

Anyway, anyone else been seeing them? Any ideas what the actual scam is? And you are seeing them please call them out on running a scam and report the ads to Facebook. I've had success getting a number of them taken down.

🌐
Desire Marketing
desiremarketing.io › home › blog › is digital marketing a pyramid scheme? unveiling the truth in 2024
🤔 Is Digital Marketing a Pyramid Scheme? Unveiling the Truth In 2024
March 24, 2025 - Digital marketing is not a pyramid scheme; it is a legitimate, effective strategy for promoting products and services online. In today’s digital age, businesses are continually looking for ways to reach and engage with their target audience.
🌐
Canadiansinternet
canadiansinternet.com › spot-start-online-business-scam
How to Spot a "Start an Online Business" Scam ⋆
August 24, 2024 - “When operating within the limits set by the Competition Act, multi-level marketing is a legal business activity with set responsibilities for both operators and participants,” states the Competition Bureau. “However, pyramid schemes are illegal multi-level marketing plans that require purchases for participation, compensation for recruitment, inventory loading, or the lack of a buy-back guarantee on reasonable terms.”
🌐
Opendigitalmaterial
opendigitalmaterial.com › home › is digital marketing a pyramid scheme? understanding the facts
Is Digital Marketing a Pyramid Scheme? Understanding the Facts
March 16, 2025 - Organizations employ analytical ... scheme is another form of fraudulent business formula where people earn their money mainly through sponsoring others as opposed to genuine business trading activity....
Find elsewhere
🌐
TikTok
tiktok.com › discover › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing A Pyramid Scheme | TikTok
3 weeks ago - I know there are lots of ethical ... scamming the people and please atop falling for these scams! it is not real! this is an illegal pyramid scheme.a please be aware! splease see @superinformative video about how the inner workings ...
🌐
Wikipedia
en.wikipedia.org › wiki › Pyramid_scheme
Pyramid scheme - Wikipedia
November 2, 2025 - A number of authorities around the world declared TVI Express to be a pyramid scheme in 2010 and 2011, including the Australian Competition & Consumer Commission, the Bank of Namibia, and the Central Bank of Lesotho. TVI Express, operated by Tarun Trikha from India, has apparently recruited hundreds of thousands of "investors", very few of whom, it is reported, have recouped any of their investment. BurnLounge, Inc. was a multi-level marketing digital music store founded in 2004 and based in New York City.
🌐
Competition Bureau Canada
competition-bureau.canada.ca › en › deceptive-marketing-practices › types-deceptive-marketing-practices › multi-level-marketing-and-pyramid-selling
Multi-level marketing and pyramid selling
A multilevel marketing plan is a legal business model for selling goods and services. Pyramid selling, on the other hand, is illegal and constitutes a criminal offence in Canada.
🌐
FTC Consumer Advice
consumer.ftc.gov › articles › when-business-offer-or-coaching-program-scam
When a Business Offer or Coaching Program Is a Scam | Consumer Advice
August 22, 2022 - Pyramid schemes are set up to encourage recruitment to keep a constant stream of new distributors — and their money — flowing into the business.
🌐
Investor.gov
investor.gov › protect-your-investments › fraud › types-fraud › pyramid-schemes
Pyramid Schemes | Investor.gov
If a program focuses solely on recruiting others to join the program for a fee, it is likely a pyramid scheme. Be skeptical if you will receive more compensation for recruiting others than for product sales. No genuine product or service is sold. Exercise caution if what is being sold as part of the business is hard to value, like so-called “tech” services or products such as mass-licensed e-books or online advertising on little-used websites.
🌐
Reddit
reddit.com › r/scams › does anyone know what's behind this sketchy but massive "digital business program" scheme?
r/Scams on Reddit: Does anyone know what's behind this sketchy but massive "Digital Business Program" scheme?
August 28, 2022 -

TL;DR: A friend saw some YT ads which turned out to be under the same group that promoted the very same sketchy scheme under multiple different names over a year ago. We cannot find any info about the mastermind on the Internet other than a Vimeo account associated with two MLM schemes (InCruises and SendOutCards).

Intro

One of my friends recently ran into a YT ad promoting some "start your online business" crap again. They know that I like digging into shady ads and shared the links with me. After messing with their website, it vaguely reminded me of some other similar ads they sent me almost a year ago. Most if not all of them seem to target Asian women and try to convince them to "start an online business" with them.

Here are all the ads I got: (Warning: potentially harmful materials ahead!)

Ad videoAd URL
https://youtu.be/DiOeZmDxUuwhxxps://www.pansyho[.]net
https://youtu.be/gsa3Dgo22fEhxxps://www.janelllife[.]com
https://youtu.be/wXXvxS65OTIhxxps://www.jacksonandemily[.]ca
https://youtu.be/efTd4EtoKZo(Defunct?) hxxps://www.cecilappleby[.]com

Sample screenshot of a page

Digging the Dirt

Here comes the fun part if you know where to get some burner email addresses. I always try to "sign up" for those shady "webinars" when I get something like these. All of them land on a webinar replay, showing some people presenting on the exact same set of slides, but with different presenters and groups of people. All the pages also lead to the same SamCart checkout link hosted under the subdomain name "success team". The payment page shows an email address [email protected] and asks for $149 to access their "risk-free online courses". Now I know these schemes are definitely run by the same group.

SamCart page screenshot

But who is behind this scheme? It's certainly not the people promoting them with their names on that. There are too many of these, and one of the links is already offline.

Into the Darkness

It turns out there are far more people trying to promote the very same stuff! I found this by using a popular website scanning tool originally designed to check malicious activities, urlscan.io, which comes with a handy feature that lists other webpages showing similar structure/appearance. Here are some scan snapshots of the mentioned URLs advertised on YT.

https://urlscan.io/result/afe6f5ae-90cf-4c25-b09e-d701b46b734b/

https://urlscan.io/result/18274431-5b26-4e92-b013-da8b3be81a90/

https://urlscan.io/result/22bf43d8-e336-4af8-8c66-28fe9ec3b666/

https://urlscan.io/result/e8f8a17d-9c97-45de-8530-fa8ee9791ec3/

Even more intriguing, the email address on the SamCart payment page has its domain name digitalbusinessprograms[.]net pointing nowhere. Googling either the domain or the copyright claim, "Digital Business Program", comes out empty. The WHOIS record from ICANN says that the domain was created at the end of 2021, which means whoever is behind the scheme has changed it after the scheme was launched since I already saw those ads from the same campaign in the summer of last year. Not sure if they are trying to evade something.

Furthermore, there is no actual website about the whole "program", and the ToS statements are the same on all promoted stub pages with no mention of the entity running the scheme. The only things I found on Google are negative reviews on third-party websites like TrustPilot or some Facebook review posts on even more promotion pages I didn't find through the webpage scans. There is some miscellaneous information in these reviews such as one claiming that those people asked them to purchase a jaw-dropping $12,000 package after the initial $149. However it seems to be a dead end here.

Currently, all I can get is that the webinars are uploaded by the same account named "Online Coach", with its public profile showing 2 MLMs, InCruise and SendOutCards.

Vimeo profile screenshot

I vaguely remembered that they used to have all the weekly "webinars" public on their Vimeo profile when I checked it last year, but now they're no longer showing up. Below is the list of links I still got access to. (Warning: potentially harmful materials ahead!)

DateVideo URL
08/16/2022https://player.vimeo.com/video/740245349
06/07/2022https://player.vimeo.com/video/718135273
05/17/2022https://player.vimeo.com/video/711032518
05/12/2022https://player.vimeo.com/video/709356375
06/24/2021https://player.vimeo.com/video/567311612

Does anyone know what entity is behind this campaign? It seems like a huge composite of scams and MLMs to me.

Top answer
1 of 4
3
The fact that they do not describe exactly what their business is all about in those webinar videos is a red flag. The strategy is to entice interested persons to pay in $149 first. Only then will the full nature of the business be revealed to them. Still, if the Digital Business Program is a scam, how come people are not coming out in droves to denounce it? I suspect that in reality, it is a still relatively young ponzi scheme. People who join the business are hooked because they do earn by enticing people to join the business. Thus we can discern in the social media massive advertisement campaigns going on. Compared with the massive challenges of starting and sustaining an authentic online business, the Digital Business Program model is enticingly simple. Members come out with optin pages to caprure email addresses and invite prospects to watch a webinar that is nothing more than a collection of testimonials from members who have had successes in the business, so they claim. Then there will be a series of follow up emails for those who do not opt to join right away. The scheme will unravel once the market becomes saturated and everyone else will be promoting the same business. By then, the late joiners will experience the sense of panic of having joined a scheme at a dead end and losing their investment in the process. Then maybe, they will start talking.
2 of 4
3
I've just painfully watched someone fall for this. After the initial $149 webinar they are pitched on a $4-6k investment, which gets you a Kangen water machine, and all the BS social media material you will need to post in order to reel in your own cast of suckers. I have been searching high and low on IG, keep seeing different people posting the exact same pictures with this line: Welcome to our new business partner from 'wherever'! Congratulations on joining our amazing business community! You will be very successful! etc...Cringe
🌐
FTC Consumer Advice
consumer.ftc.gov › articles › multi-level-marketing-businesses-pyramid-schemes
Multi-Level Marketing Businesses and Pyramid Schemes | Consumer Advice
September 11, 2025 - Your income would be based mostly ... schemes are set up to encourage everyone to keep recruiting people to keep a constant stream of new distributors — and their money — flowing into the business....
🌐
Thinkfuel
blog.thinkfuel.ca › 10-digital-marketing-scams-every-business-owner-should-avoid
10 Digital Marketing Scams Every Business Owner Should Avoid
Welcome to the ever-expanding universe of digital marketing—a land of opportunity where businesses flourish and scammers sharpen their skills. Every day, business owners like you are bombarded with pitches that promise magical results: "We’ll make you #1 on Google!" or "10x your revenue in 30 days, guaranteed!"
Published   October 20, 2025
🌐
Self Money Care
selfmoneycare.com › post › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing a Pyramid Scheme?
August 15, 2025 - In conclusion, digital marketing is a legitimate and valuable strategy for businesses to promote their products or services online. It is not a pyramid scheme but rather an effective way to connect with potential customers and drive business ...
🌐
Competition Bureau Canada
competition-bureau.canada.ca › en › fraud-and-scams › tips-and-advice › pyramid-schemes
Pyramid schemes
Pyramid selling focuses on generating profits by recruiting others and not from the sale of products. Even when these schemes offer products, the products may have very little value or there are few incentives for their sale. Often, the scammers will be unable to clearly explain how their business works, or they will say the returns are guaranteed or risk-free.
🌐
Reddit
reddit.com › r/marketing › sooo many scams that claim to be “digital marketing”
r/marketing on Reddit: Sooo many scams that claim to be “digital marketing”
November 4, 2023 -

Honestly it pisses me off to see random girl bosses on Tiktok claim to make more money than their brain surgeon husbands with their “digital marketing” business.

  1. It’s offensive to people who actually studied and have experience in marketing

  2. It’s literally just a pyramid scheme, posting your scam online is not digital marketing!!!!

Also just in general people stick “marketing” onto all types of sketchy jobs and courses. As an upcoming graduate, I’m always coming across some super horrible and misleading “marketing” jobs. I know many people that have joined pyramid schemes (MLMs) thinking they will get valuable marketing experience.