🌐
Medium
medium.com › @SandleenShah › is-digital-marketing-a-pyramid-scheme-9707a1b7e7c2
Is Digital Marketing A Pyramid Scheme | by Sandleen Shah | Medium
June 13, 2024 - Unlike legitimate business models, pyramid schemes prioritise recruitment over the sale of actual products or services and offer unrealistic promises of quick and substantial returns. When my cousin first delved into digital marketing, he was sceptical, fearing it might resemble a pyramid scheme.
🌐
Online Capital Group
ocgnow.com › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing A Pyramid Scheme? The Facts You Need to Know
August 25, 2024 - Just as an investor diversifies their assets to maximize returns and minimize risks, businesses use a variety of digital marketing channels to reach their audience. This includes everything from search engine optimization (SEO) to pay-per-click advertising (PPC), content marketing, and social media campaigns. The goal is to build a strong online presence that drives sales and growth over time. Pyramid schemes are fraudulent operations where people make money by referring new people to the company by telling them that they’d be selling products or services, but instead, it ends up being a referral.
Price   $$
Address   Office 101, 20 W Main St, 38462, Hohenwald, TN
🌐
FTC Consumer Advice
consumer.ftc.gov › articles › when-business-offer-or-coaching-program-scam
When a Business Offer or Coaching Program Is a Scam | Consumer Advice
August 22, 2022 - Pyramid schemes are set up to encourage recruitment to keep a constant stream of new distributors — and their money — flowing into the business.
🌐
Bitdefender
bitdefender.com › en-us › blog › hotforsecurity › thinking-of-launching-a-small-business-watch-out-for-the-start-your-online-business-scam-2
Thinking of Launching a Small Business? Watch Out for the "Start Your Online Business" Scam
The reason it's hard to pinpoint the exact nature of this scam is because they use generic phrases like "digital business" to remain vague and avoid detection. It could be a mix of pyramid schemes or even Ponzi schemes, but either way, it's built on deception.
🌐
Quora
quora.com › Is-digital-marketing-a-pyramid-scheme
Is digital marketing a pyramid scheme? - Quora
Answer (1 of 8): Perhaps not technically a scam but I wouldn’t touch it with a barge pole. Firstly while generally not illegal, except when big promises are made, especially when using celebrities apparently promoting it without their permission but it certainly has some unfortunate similarities....
🌐
YouTube
youtube.com › the inspiration college
My Story As A Former Member Of The $149 Digital Business Owner Scheme - YouTube
In this video, I will share with you my story as a former member of the $149 digital business owner scheme being managed by Mike and Darren. I thought this i...
Published   March 14, 2023
Views   10K
🌐
Reddit
reddit.com › r/antimlm › what is this "digital business" scam i've been seeing on facebook for the past couple months? tired of reporting 15+ posts a day
r/antiMLM on Reddit: What is this "digital business" scam I've been seeing on Facebook for the past couple months? Tired of reporting 15+ posts a day
March 20, 2018 -

So basically about 2-3 months ago I started seeing ads for people claiming to have "changed their lives" by becoming "online entreprenuers" and starting their own "digital business." These posts are remarkably similar to all the MLM posts that are posted here. I've screencapped a few of them and stuck them into an album so you can see what I'm talking about.

While this is obviously a scam, I'm not sure if it's a pyramid scheme or a ponzi scheme or something else. What's even more annoying is the comments section is ALWAYS tons of people commenting the same things like:

  • This is the best digital business! I'm so glad I found this!

  • It even runs while you sleep!

  • It's changed my life! I'm my own boss and have time spend with my family!

The posts are always encouraging people to click their ad and sign up for their "complimentary workshop where they can learn more."

It's clear just from seeing and reporting so many of these ads that this is where they become brainwashed and told to start their own stream of ads, and likely comment on other peoples posts in a sad attempt to make them seem legitimate.

I've tried searching what this actually is, but as "digital business" is a pretty vague search term and they never give any names in the post, I've turned up blank so far.

I've been seeing these ads in Canada.

Anyway, anyone else been seeing them? Any ideas what the actual scam is? And you are seeing them please call them out on running a scam and report the ads to Facebook. I've had success getting a number of them taken down.

🌐
FTC Consumer Advice
consumer.ftc.gov › articles › multi-level-marketing-businesses-pyramid-schemes
Multi-Level Marketing Businesses and Pyramid Schemes | Consumer Advice
September 11, 2025 - Your income would be based mostly ... schemes are set up to encourage everyone to keep recruiting people to keep a constant stream of new distributors — and their money — flowing into the business....
🌐
Desire Marketing
desiremarketing.io › home › blog › is digital marketing a pyramid scheme? unveiling the truth in 2024
🤔 Is Digital Marketing a Pyramid Scheme? Unveiling the Truth In 2024
March 24, 2025 - Digital marketing is not a pyramid scheme; it is a legitimate, effective strategy for promoting products and services online. In today’s digital age, businesses are continually looking for ways to reach and engage with their target audience.
Find elsewhere
🌐
TikTok
tiktok.com › discover › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing A Pyramid Scheme | TikTok
3 weeks ago - I know there are lots of ethical ... scamming the people and please atop falling for these scams! it is not real! this is an illegal pyramid scheme.a please be aware! splease see @superinformative video about how the inner workings ...
🌐
KKC
kkc.com › frequently-asked-questions › what-is-a-pyramid-scheme
What is a Pyramid Scheme?
May 14, 2025 - In a Pyramid scheme, you make money by recruiting new people in the scheme, not actual sales of the products or services supporting the scheme. People at the top profit from the scheme, profiting from everyone they recruit below them, until ...
🌐
Techhelp
techhelp.ca › home › is digital marketing a pyramid scheme: debunking myths
Is Digital Marketing a Pyramid Scheme: Debunking Myths
December 29, 2024 - Unlike pyramid schemes that generate income primarily through recruitment, digital marketing focuses on providing genuine value through specialized services, including SEO, content creation, social media management, and targeted advertising. Each service aims to capture audience interest, foster brand loyalty, and deliver measurable outcomes for businesses.
🌐
Opendigitalmaterial
opendigitalmaterial.com › home › is digital marketing a pyramid scheme? understanding the facts
Is Digital Marketing a Pyramid Scheme? Understanding the Facts
March 16, 2025 - Organizations employ analytical ... scheme is another form of fraudulent business formula where people earn their money mainly through sponsoring others as opposed to genuine business trading activity....
🌐
Reddit
reddit.com › r/scams › does anyone know what's behind this sketchy but massive "digital business program" scheme?
r/Scams on Reddit: Does anyone know what's behind this sketchy but massive "Digital Business Program" scheme?
August 28, 2022 -

TL;DR: A friend saw some YT ads which turned out to be under the same group that promoted the very same sketchy scheme under multiple different names over a year ago. We cannot find any info about the mastermind on the Internet other than a Vimeo account associated with two MLM schemes (InCruises and SendOutCards).

Intro

One of my friends recently ran into a YT ad promoting some "start your online business" crap again. They know that I like digging into shady ads and shared the links with me. After messing with their website, it vaguely reminded me of some other similar ads they sent me almost a year ago. Most if not all of them seem to target Asian women and try to convince them to "start an online business" with them.

Here are all the ads I got: (Warning: potentially harmful materials ahead!)

Ad videoAd URL
https://youtu.be/DiOeZmDxUuwhxxps://www.pansyho[.]net
https://youtu.be/gsa3Dgo22fEhxxps://www.janelllife[.]com
https://youtu.be/wXXvxS65OTIhxxps://www.jacksonandemily[.]ca
https://youtu.be/efTd4EtoKZo(Defunct?) hxxps://www.cecilappleby[.]com

Sample screenshot of a page

Digging the Dirt

Here comes the fun part if you know where to get some burner email addresses. I always try to "sign up" for those shady "webinars" when I get something like these. All of them land on a webinar replay, showing some people presenting on the exact same set of slides, but with different presenters and groups of people. All the pages also lead to the same SamCart checkout link hosted under the subdomain name "success team". The payment page shows an email address [email protected] and asks for $149 to access their "risk-free online courses". Now I know these schemes are definitely run by the same group.

SamCart page screenshot

But who is behind this scheme? It's certainly not the people promoting them with their names on that. There are too many of these, and one of the links is already offline.

Into the Darkness

It turns out there are far more people trying to promote the very same stuff! I found this by using a popular website scanning tool originally designed to check malicious activities, urlscan.io, which comes with a handy feature that lists other webpages showing similar structure/appearance. Here are some scan snapshots of the mentioned URLs advertised on YT.

https://urlscan.io/result/afe6f5ae-90cf-4c25-b09e-d701b46b734b/

https://urlscan.io/result/18274431-5b26-4e92-b013-da8b3be81a90/

https://urlscan.io/result/22bf43d8-e336-4af8-8c66-28fe9ec3b666/

https://urlscan.io/result/e8f8a17d-9c97-45de-8530-fa8ee9791ec3/

Even more intriguing, the email address on the SamCart payment page has its domain name digitalbusinessprograms[.]net pointing nowhere. Googling either the domain or the copyright claim, "Digital Business Program", comes out empty. The WHOIS record from ICANN says that the domain was created at the end of 2021, which means whoever is behind the scheme has changed it after the scheme was launched since I already saw those ads from the same campaign in the summer of last year. Not sure if they are trying to evade something.

Furthermore, there is no actual website about the whole "program", and the ToS statements are the same on all promoted stub pages with no mention of the entity running the scheme. The only things I found on Google are negative reviews on third-party websites like TrustPilot or some Facebook review posts on even more promotion pages I didn't find through the webpage scans. There is some miscellaneous information in these reviews such as one claiming that those people asked them to purchase a jaw-dropping $12,000 package after the initial $149. However it seems to be a dead end here.

Currently, all I can get is that the webinars are uploaded by the same account named "Online Coach", with its public profile showing 2 MLMs, InCruise and SendOutCards.

Vimeo profile screenshot

I vaguely remembered that they used to have all the weekly "webinars" public on their Vimeo profile when I checked it last year, but now they're no longer showing up. Below is the list of links I still got access to. (Warning: potentially harmful materials ahead!)

DateVideo URL
08/16/2022https://player.vimeo.com/video/740245349
06/07/2022https://player.vimeo.com/video/718135273
05/17/2022https://player.vimeo.com/video/711032518
05/12/2022https://player.vimeo.com/video/709356375
06/24/2021https://player.vimeo.com/video/567311612

Does anyone know what entity is behind this campaign? It seems like a huge composite of scams and MLMs to me.

Top answer
1 of 4
3
The fact that they do not describe exactly what their business is all about in those webinar videos is a red flag. The strategy is to entice interested persons to pay in $149 first. Only then will the full nature of the business be revealed to them. Still, if the Digital Business Program is a scam, how come people are not coming out in droves to denounce it? I suspect that in reality, it is a still relatively young ponzi scheme. People who join the business are hooked because they do earn by enticing people to join the business. Thus we can discern in the social media massive advertisement campaigns going on. Compared with the massive challenges of starting and sustaining an authentic online business, the Digital Business Program model is enticingly simple. Members come out with optin pages to caprure email addresses and invite prospects to watch a webinar that is nothing more than a collection of testimonials from members who have had successes in the business, so they claim. Then there will be a series of follow up emails for those who do not opt to join right away. The scheme will unravel once the market becomes saturated and everyone else will be promoting the same business. By then, the late joiners will experience the sense of panic of having joined a scheme at a dead end and losing their investment in the process. Then maybe, they will start talking.
2 of 4
3
I've just painfully watched someone fall for this. After the initial $149 webinar they are pitched on a $4-6k investment, which gets you a Kangen water machine, and all the BS social media material you will need to post in order to reel in your own cast of suckers. I have been searching high and low on IG, keep seeing different people posting the exact same pictures with this line: Welcome to our new business partner from 'wherever'! Congratulations on joining our amazing business community! You will be very successful! etc...Cringe
🌐
Investor.gov
investor.gov › protect-your-investments › fraud › types-fraud › pyramid-schemes
Pyramid Schemes | Investor.gov
If a program focuses solely on recruiting others to join the program for a fee, it is likely a pyramid scheme. Be skeptical if you will receive more compensation for recruiting others than for product sales. No genuine product or service is sold. Exercise caution if what is being sold as part of the business is hard to value, like so-called “tech” services or products such as mass-licensed e-books or online advertising on little-used websites.
🌐
Business Insider
businessinsider.com › business insider › small business › strategy › in the era of online scams, here's how to not get tricked when starting a digital business
In the era of online scams, here's how to not get tricked when starting a digital business
January 12, 2023 - The online world of business is increasingly complex. More founders are launching digital brands like virtual-assistant services, social-media agencies, and coaching companies. But with the surge of online brands also comes the surge of online scams. This month, a judge sentenced Jennifer Shah, a star of "The Real Housewives of Salt Lake City," to six-and-½ years in prison for a telemarketing scheme defrauding thousands of victims.
🌐
Reddit
reddit.com › r/marketing › sooo many scams that claim to be “digital marketing”
r/marketing on Reddit: Sooo many scams that claim to be “digital marketing”
November 4, 2023 -

Honestly it pisses me off to see random girl bosses on Tiktok claim to make more money than their brain surgeon husbands with their “digital marketing” business.

  1. It’s offensive to people who actually studied and have experience in marketing

  2. It’s literally just a pyramid scheme, posting your scam online is not digital marketing!!!!

Also just in general people stick “marketing” onto all types of sketchy jobs and courses. As an upcoming graduate, I’m always coming across some super horrible and misleading “marketing” jobs. I know many people that have joined pyramid schemes (MLMs) thinking they will get valuable marketing experience.

🌐
Wikipedia
en.wikipedia.org › wiki › Pyramid_scheme
Pyramid scheme - Wikipedia
November 2, 2025 - A number of authorities around the world declared TVI Express to be a pyramid scheme in 2010 and 2011, including the Australian Competition & Consumer Commission, the Bank of Namibia, and the Central Bank of Lesotho. TVI Express, operated by Tarun Trikha from India, has apparently recruited hundreds of thousands of "investors", very few of whom, it is reported, have recouped any of their investment. BurnLounge, Inc. was a multi-level marketing digital music store founded in 2004 and based in New York City.
🌐
Self Money Care
selfmoneycare.com › post › is-digital-marketing-a-pyramid-scheme
Is Digital Marketing a Pyramid Scheme?
August 15, 2025 - In conclusion, digital marketing is a legitimate and valuable strategy for businesses to promote their products or services online. It is not a pyramid scheme but rather an effective way to connect with potential customers and drive business ...
🌐
Reddit
reddit.com › r/explainlikeimfive › eli5 how do multi-million dollar pyramid schemes stay around for so long?
r/explainlikeimfive on Reddit: eli5 How do multi-million dollar pyramid schemes stay around for so long?
May 29, 2024 -

The company's that everyone knows are MLM trash (HerbaLife, JuicePlus, ect). When I was looking for a job I naively joined a seminar discussing CutCo Knives. Come to find out these dud muffin companies have been around since my mom was growing up, and are somehow still operational? Wouldn't the BBB or whatever business bureau operates in the US (FTC?) have these scams shut down by now? I understand that new ones are popping up all the time but im referring to the ones that have been around forever now.

Top answer
1 of 55
715
A shady MLM tried to recruit me once, and they didn't do anything illegal, they just deployed an array of psychological tricks. Story for those interested: I was straight out of college, looking for a first job, and I got an interview for some vague 'marketing' position. I show up, and I'm guided to a few rows of chairs where I sat with a mix of other timid, young-looking folk and some well-dressed, professional looking guys. The lights dim and a ridiculous presentation video starts. "Bill Gates, Albert Einstein," goes this booming voice, "what did they have in common? When opportunity presented itself, they seized it!" I start giggling, and I turn to the guy next to me (one of the well-dressed fellas) to make a joke, but he's nodding his head along to the video, deadly serious. So I sit back, watch another 15 minutes of buzzword-saturated bullshit, and finally the lights turn back on. Guy next to me immediately grabs my shoulder and goes "wow, this looks like an amazing opportunity! We need to get in on this!" Each interviewee was seated next to a 'plant' who would sell them on the company. They tried to get me to sign something, and I refused. Other people were signing, and when they did, their plant would shout "(Name) here just took her first step towards financial independence!" and all the plants would cheer. They really set it up to make you think you were an absolute moron if you declined. About the third time I declined, my plant said "I guess it looks like you don't want to be rich and successful" and turned his back on me. Didn't escort me out, just ignored me, like I was supposed to come crawling back. I stood there dumbfounded for a beat, then walked out of there (alone) as these other people signed on for the next seminar or whatever, as the plants all cheered them on. I'm sure all of those people got milked for as much product as they would buy, and then the company moved on to recruiting the next generation of suckers. Truly one of the most bizarre things I've been a part of.
2 of 55
610
Two responses so far and they're both just praising MLMs... wow. OP, it's very hard for the government agencies to successfully prosecute these companies, because they work hard to stay juuuuust barely on the side where it's not so outright illegal that it's easy to prosecute. Their products suck, they're overpriced, and most of the profit that the company makes comes from selling to people who are supposed to sell to others, but they end up with a garage full of useless junk they can't sell. But as long as people are desperate and the MLM's are good enough at reeling in the desperate with false promises only to saddle them with debt, it works out for them. And all it takes is being comfortable with leaving shattered lives in your wake, from poor idiots who invested far more than they could afford into a "business" that wouldn't ever break even for them, because you convinced them that buying 10k in merchandise upfront was their path of financial independence. Don't have the money? Doesn't matter. Get a loan, put it on your credit card! What are you waiting for, this is your path to a new, rich, successful you as long as you believe in yourself. Don't ask questions. Invest in us and yourself and your future! The whole industry is evil.