DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics · Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
Salesforce
salesforce.com › marketing › analytics
Digital Marketing Analytics Tools | Salesforce
Marketing Analytics Software by Marketing Cloud
Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimize budgets, and boost your bottom line.
Price $10,000.00
What are marketing analytics?
Marketing analytics are a combination of metrics and data points used to benchmark, track, and forecast the performance of your marketing campaigns. Often, marketing analytics dashboards will track metrics such as email opens, traffic, form fills, and revenue attributable to each individual campaign or marketing channel.
hubspot.com
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
What do I need for marketing analytics?
To get going with your marketing analytics program, you need to have a reliable way to collect data such as conversion rates, organic and paid traffic, clickthrough rates, email open rates, social media views, and more. Once you have this in place, you can start shopping around for the marketing analytics software that suits your business context.
thecmo.com
thecmo.com › home › inventories (tools) › 25 best marketing analytics software reviewed for 2025
25 Best Marketing Analytics Software Reviewed for 2025
What's an example of marketing analytics?
Examples of marketing analytics include but are not limited to social media analytics, SEO analytics, attribution modelling, return on ad spend (ROAS) modelling, and conversion analytics. These various analytic approaches help marketers measure the effectiveness of their marketing campaigns and make the insight-backed calls about any changes to their approach.
thecmo.com
thecmo.com › home › inventories (tools) › 25 best marketing analytics software reviewed for 2025
25 Best Marketing Analytics Software Reviewed for 2025
Videos
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Understanding Digital Marketing Analytics (Metrics and Tools) - ...
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What Are Marketing Analytics Tools? - BusinessGuide360.com - YouTube
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11 Best Digital Analytics Tools in 2025 (Ranked by Categores & ...
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Top Marketing Analytics Tools in 2024 - YouTube
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Top 6 business intelligence (BI) tools for marketers - YouTube
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Introduction to Digital Marketing Analytics - YouTube
Mixpanel
mixpanel.com › home
Product Analytics & Robust Event Tracking | Mixpanel
Get a complete view of your customers with Mixpanel digital analytics. Track, analyze, and act on user behavior to drive acquisition, growth, and retention.
Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
1 month ago - Semrush is a comprehensive digital marketing toolkit including capabilities in SEO, content marketing, competitor analysis, PPC, and social media monitoring. At the core of Semrush's offerings is its robust SEO toolset, which provides users with insights into keyword rankings, backlink opportunities, and site health. Additionally, the platform offers detailed analytics on competitors’ strategies, including their search engine marketing tactics and advertising content, which enables businesses to benchmark their performance and identify areas for improvement.
HubSpot
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software can help your business in various ways: Visualize and compare all your digital marketing initiatives in one dashboard.
The CMO
thecmo.com › home › inventories (tools) › 25 best marketing analytics software reviewed for 2025
25 Best Marketing Analytics Software Reviewed for 2025
November 10, 2025 - Integrations include FraudShield, 360dialog, Aarki, ACE Trader, Ad-Pure, Adjoe, ADMO.tv, AdRoll, AppGRowth, Bigabid, Braze, CleverTap, DataCortex, and dozens more with a heavy focus on ad service platforms.
Piwik PRO
piwik.pro › home › blog › digital marketing analytics: the beginner’s guide to data-driven marketing success
Digital marketing analytics: The ultimate guide for beginners
July 30, 2025 - Hopefully, what you’ve learned ... you’d like some help in choosing a product for analyzing your digital marketing performance, here you can find a detailed comparison of 10 web and app analytics platforms....
Funnel
funnel.io
Funnel | The leading marketing intelligence platform
Connect with 600+ platforms and avoid gaps in reporting ... Funnel handles the complexity of marketing APIs and keeps your data organized and up to date. Unify marketing, analytics, and sales data in one place
Fullstory
fullstory.com › blog › 14 great digital analytics tools on the market today
14 of the Best Digital Analytics Tools in 2025 | Fullstory
August 1, 2024 - Additionally, Hootsuite offers a wide range of integrations with other popular digital marketing tools, such as Google Analytics and Mailchimp, making it a powerful all-in-one solution for businesses.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Domo
domo.com › learn › article › marketing-analytics-tools
11 Top Marketing Analytics Tools in 2025
August 29, 2025 - Pros: Domo is a cloud-based platform, making it accessible from anywhere; offers data integration capabilities; provides data visualization and reporting; supports real-time dashboard creation; facilitates collaborative data analysis; ensures data security and govenrance. Cons: Setup and configuration can be complex; customizing reports may require expertise. Google Analytics is a widely used and highly versatile marketing analytics tool that excels in website traffic analysis, user behavior tracking, e-commerce monitoring, and conversion tracking.
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 20, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - Ansira Brand-to-Local Growth Platform: Best for distributed marketing coordination Helps brands align national strategies with local execution to drive consistent customer engagement and growth. MoEngage: Best for AI-driven multi-channel campaign orchestration Uses intelligent segmentation and optimization to deliver personalized experiences across push, email, SMS, and in-app channels. *These best marketing analytics tools are top-rated in their category, according to G2 Grid Reports.
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - That’s where a centralized platform helps. AgencyAnalytics automates data collection by pulling marketing analytics data from the tools you’re already using–whether that’s GA4, Search Console, Ahrefs, HubSpot, or LinkedIn—and helps you create custom-tailored digital marketing dashboards.
Heap
heap.io
Heap - Better Insights. Faster. | Heap
Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. ... Carousel with 1 tiles shown at a time. Tab to see all tiles · CoPilot makes it easy for anyone to get started with analytics, no matter their experience.
ContentSquare
contentsquare.com › guides › data-analytics › tools
6 Best Data Analysis Tools & Software for Marketers
Data analysis tools empower marketers to make data-driven decisions and improve their overall marketing effectiveness. What customer data can I analyze in Contentsquare? Contentsquare collects and analyzes customer data in four main areas: Product Analytics including web analytics metrics and customer retention data · Digital Experience Analytics including Customer Journey Analysis (visualizations of your customer journey) and Zone-Based Heatmaps (visualizations of data on how users behave in aggregate, organized into different zones of your site).
Amplitude
amplitude.com
AI-Powered Digital Analytics Platform | Amplitude
Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
Google Cloud
cloud.google.com › solutions › marketing-analytics
Marketing Analytics & AI Solutions | Google Cloud
Flexible tools like BigQuery and Looker offer streamlined and scalable collaboration as your organization takes advantage of continuous enhancements with Google Cloud's technologies.