You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools: Answer from save_the_panda_bears on reddit.com
Salesforce
salesforce.com › marketing › analytics
Digital Marketing Analytics Tools | Salesforce
Marketing Analytics Software by Marketing Cloud
Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimize budgets, and boost your bottom line.
Price $10,000.00
LLMrefs
llmrefs.com › blog › 12 best digital marketing analytics tools for 2025
12 Best Digital Marketing Analytics Tools for 2025 - LLMrefs
August 31, 2025 - As the cornerstone of web analytics, Google Analytics is arguably one of the most essential digital marketing analytics tools available. The latest version, GA4, operates on an event-based model, providing a unified view of the user journey ...
For those in marketing analytics: What tools do you use for your job/career?
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September 19, 2021Career advice - Anyone here work in digital analytics / digital marketing analytics / marketing analytics?
It really depends on each organizations maturity level. The biggest impact for us and my team is getting to the true impact of our digital properties on the business. To do that we need to combine the digital data with other data in the business which requires SQL, ALTERYX, TABLEAU and sometimes R. Our main digital tool is adobe analytics but we are also starting to use Heap.
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October 29, 2018Digital Marketing Tools I Use 2019
Hadn't realised SocialBlade had those Insta insights thanks!
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November 29, 2015What’s your favourite Digital Marketing Tools
Domain White Pages Helps me find the contact info of a domain name owner (if they haven't paid extra for privacy) Hemmingway Helps me write better Google Trends Helps me see what's trending in my city Trello Helps me stay organized Hubspot Is my favorite CRM. It also has a great blog with tons of learning material SEO Quake is an add on for Firefox that helps me see approx traffic to a webpage and their sources, also shows a keyword density analysis and other useful page info Findera and Data.com help me find contact info of decision makers ( data.com is being shut down next year, still useful in the meantime) Product Hunt helps me find cool, new tools and projects people are publishing. Tons of tools for digital marketers and sales people. Also, if you have a project that you need more users on, Product Hunt is the place to publish your project. Think With Google A great blog with tons of marketing ideas Those are just a few that came to mind, hope it helps! More on reddit.com
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February 2, 2018What is the best marketing analytics software for agencies?
The best marketing analytics software depends on your agency’s size, client goals, and preferred reporting workflows. For full-service teams, an all-in-one marketing analytics platform like AgencyAnalytics provides the flexibility to integrate marketing data from multiple channels, including SEO, PPC, and social media platforms, into a single, visual dashboard. Compared to standalone ad analytics tools or email marketing platforms, unified marketing analytics solutions make it easier to monitor key metrics, automate reports, and tie performance directly to business goals. Agency Tip: The right
agencyanalytics.com
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) ...
How do marketing analytics tools help agencies improve performance?
Modern marketing analytics tools give agencies the ability to gain insights from raw data, automate repetitive workflows, and reveal user behaviors that guide strategy. By integrating data across multiple sources, these platforms deliver a complete picture of your clients’ digital marketing efforts—from website visitors and social media performance to email marketing campaigns and PPC campaign analysis. Data automation features and automated insights remove the need for manual reporting, enabling users to focus on optimization and creative strategy. With data-driven insights and behavioral ana
agencyanalytics.com
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) ...
What is the main benefit of using marketing analytics tools?
Modern marketing analytics software isn’t just about dashboards—it’s about decisions. Whether your agency is tracking social media performance, refining marketing contacts, or evaluating conversion rates, the right marketing analytics tools help you transform data into action. By focusing on data aggregation, data automation, and integrating data across multiple sources, agencies position themselves for smarter, faster, and more predictive growth in the age of agentic analytics platforms and AI-enhanced insights.
agencyanalytics.com
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) ...
Videos
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DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics · Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
1 month ago - Semrush is a comprehensive digital marketing toolkit including capabilities in SEO, content marketing, competitor analysis, PPC, and social media monitoring. At the core of Semrush's offerings is its robust SEO toolset, which provides users with insights into keyword rankings, backlink opportunities, and site health. Additionally, the platform offers detailed analytics on competitors’ strategies, including their search engine marketing tactics and advertising content, which enables businesses to benchmark their performance and identify areas for improvement.
Piwik PRO
piwik.pro › home › blog › digital marketing analytics: the beginner’s guide to data-driven marketing success
Digital marketing analytics: The ultimate guide for beginners
July 30, 2025 - Learn the basics of digital marketing analytics ➢ useful metrics & reports ✔ setting analytics goals ✔ current trends ✔ & more ...
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 19, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
Whatagraph
whatagraph.com › blog › articles › best-marketing-analytics-tools
13 Best Marketing Analytics Tools Loved By Marketers in 2025 | Whatagraph
2 weeks ago - Using Google Analytics 4, businesses can learn more about their website visitors, their behavior, and the best ways to convert them into loyal customers. ... Audience analysis based on behavior, demographics, tech attributes, etc.
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - AgencyAnalytics automates data collection by pulling marketing analytics data from the tools you’re already using–whether that’s GA4, Search Console, Ahrefs, HubSpot, or LinkedIn—and helps you create custom-tailored digital marketing dashboards.
ThoughtSpot
thoughtspot.com › data-trends › analytics › marketing-analytics-tools
8 Best Marketing Analytics Tools to Use in 2025
July 29, 2025 - Improvado is an AI-driven marketing analytics and data automation platform designed specifically for enterprise marketing teams and digital agencies. This marketing analytics tool seamlessly aggregates data from over 500 marketing sources, automating the entire data processing pipeline—from ...
Neon Canvas
neoncanvas.com › home › blog › top free digital analytics tools to measure your marketing
Top Free Digital Analytics Tools to Measure Your Marketing | Neon Canvas
October 27, 2021 - Top Free Digital Analytics Tools to Measure Your Marketing. Get in touch to request your FREE digital marketing audit from our expert team!
The CMO
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis — Best for automated marketing reports · 2. Social Status — Best for social media analytics
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - I tested 30+ tools and these are the top 7 marketing analytics tools of 2025 to track performance, optimize campaigns, and drive results. Here's my review.
Indeed
indeed.com › career guide › career development › a guide to digital marketing analytics: definition and types
A Guide to Digital Marketing Analytics: Definition and Types | Indeed.com
4 days ago - In marketing, digital analytics refers to tools, metrics and data used to report marketing information from digital channels. These channels may include social media pages, websites or online publications where a brand has a presence. They may ...
Camphouse
camphouse.io › home › blog › the best marketing analytics tools to optimize your strategy
The Best Marketing Analytics Tools to Optimize Your Strategy | Camphouse
June 4, 2025 - The analysis helps businesses understand how users interact with their marketing efforts and identify areas for improvement. Tools like Camphouse, Google Analytics, and other digital marketing platforms play a key role in analyzing campaign ...
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Mixpanel
mixpanel.com › home
Product Analytics & Robust Event Tracking | Mixpanel
Get a complete view of your customers with Mixpanel digital analytics. Track, analyze, and act on user behavior to drive acquisition, growth, and retention.
Moz
moz.com › homepage
Moz - SEO Software for Smarter Marketing
3 days ago - Share the Visibility Index, sentiment, and online presence score reports with your teams and clients to keep them up to speed on current performance. Managed clients also benefit from advanced analytics and API access. ... Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.
Funnel
funnel.io
Funnel | The leading marketing intelligence platform
Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
MarTech
martech.org
MarTech - Marketing Technology News and Community for MarTech Professionals
Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.