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Metrixa Digital
metrixadigital.com.au › blog › 5-examples-of-good-digital-marketing-campaigns
Top 5 Examples of Good Digital Marketing Campaigns | Metrixa Digital
June 9, 2023 - Dove’s Real Beauty Sketches was a highly impactful campaign that used the power of storytelling to address self-esteem issues among women. It’s a prime example of good digital marketing that promotes brand values and delivers a powerful social message.
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DesignRush
designrush.com › agency › digital-marketing › trends › viral-marketing-campaigns
8 Viral Marketing Campaigns To Inspire You in 2025 | DesignRush
May 1, 2025 - Annual anticipation and fresh features: By introducing new elements each year, such as AI-generated podcasts and listening personalities, Spotify keeps the campaign fresh and engaging. ... e.l.f. Cosmetics began as an indie digital brand and grew a massive following on TikTok and other social platforms through a series of viral marketing campaigns.
Discussions

What are some digital-era marketing campaigns, and how do they drive good results?
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September 13, 2025
What is the best example of a successful digital marketing campaign for you, and why?
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December 31, 2024
Successful Digital Marketing Campaign Examples
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May 12, 2024
What's the best marketing campaign you've ever seen?
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Adobe
business.adobe.com › blog › basics › digital-marketing-campaign-examples
10 successful examples of digital marketing campaigns
September 29, 2025 - The campaign was lauded across the industry, winning numerous Grand Prix awards at prestigious festivals like Cannes Lions and the Clio Awards, cementing its status as a legendary example of modern marketing. ... UNIQLO is a Japanese retail company specializing in casual clothing. It wanted an innovative way to spread buzz about its HEATTECH clothing in the Australian market. UNIQLO created an omnichannel experience that encouraged both in-store and online shoppers to participate in a giveaway. For the campaign, UNIQLO installed digital billboards at 100 locations throughout Australia, as well as similar videos on its YouTube and Facebook pages.
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Zen Media
zenmedia.com › blog › digital marketing › the 20 best digital marketing campaigns of all time
The 20 Best Digital Marketing Campaigns of All Time - Zen Media
March 26, 2025 - Airbnb has upended the accommodation market largely thanks to their digital advertising strategy. While the brand has often leveraged a user-generated content (UGC) strategy featuring images, how-to posts, tourist guides, and more, one great example truly stands out. In early 2021, the brand launched its first global marketing campaign in more than 5 years in response to the COVID-19 pandemic and lockdown.
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Marketing Communication News
marcommnews.com › life-goals-book-brings-together-75-campaigns-that-made-marketing-feel-meaningful-again
Life Goals book brings together 75 campaigns that made marketing feel meaningful again – Marketing Communication News
3 days ago - The report highlights work such as Merrell’s use of AI to reduce returns by up to 25% through smarter insights and improved product accuracy, Castore’s personalisation strategy with Klaviyo, and evo’s digital assistant helping shoppers find the right technical gear online.
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Terakeet
terakeet.com › home › blog › 10 excellent content marketing examples to inspire your strategy
10 Excellent Content Marketing Examples to Inspire Your Strategy
December 5, 2024 - To help inspire new content marketing ideas, we decided to highlight 10 fresh examples of how large enterprises use similar tactics in their content strategies to win new business. The Fortune 500 CMO’s guide to content strategy. Download · An engaging video is a powerful way to reach a target audience who prefers visual content. Not everyone appreciates blog content, wants to download in-depth digital marketing materials, or subscribes to email marketing campaigns.
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Gwi
gwi.com › blog › 10-powerful-examples-of-marketing-that-works
16 of the best marketing campaigns to know in 2024 | GWI
August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.
Find elsewhere
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Funnel
funnel.io › blog › best-marketing-campaigns
15 best marketing campaigns according to Funnel
July 15, 2025 - Each campaign focuses on aligning personal finances with environmental values and encouraging viewers to make a change. Ikea recently took a bold and cheeky approach to digital marketing by sliding into Canadian customers' DMs at 2 a.m.
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The Drum
thedrum.com
The latest Marketing, Advertising, Digital & Media news | The Drum
Jackie Jantos’s promotion from CMO to CEO isn’t just a leadership change, it’s a statement about where growth now comes from. Revisiting her June conversation with The Drum reveals why marketing, product and culture have become inseparable at the top. ... The Drum Awards The Drum Honors 2025: Nutter Butter named most awarded campaign in Social and Content
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Leadpages
leadpages.com › blog › marketing-campaign-examples
Inspiring Marketing Campaign Examples That Work | Leadpages | Leadpages
June 17, 2025 - With a stock increase of 1,700% over the campaign's lifetime, it solidified Nike's position in the market. Old Spice redefined its brand identity with humor and irresistible charisma. The quirky narrative and engaging characters stood out, redefining customer interaction with the brand. The campaign went viral, creating a buzz across various digital platforms.
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PowerTextor
powertextor.com › home › 15 examples of successful digital marketing campaigns
15 Examples of Successful Digital Marketing Campaigns - PowerTextor
November 17, 2023 - Suppose a fashion retailer launches an online advertising campaign to promote its new clothing line. They create visually appealing ads, target them to a specific demographic on social media platforms, and track the performance of these ads ...
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Reliablesoft
reliablesoft.net › blog › digital marketing › 10 digital marketing examples from successful brands
10 Digital Marketing Examples From Successful Brands
March 27, 2024 - People had to use their phones to take a photo of the banner to get a 5-digit code, which they could use on their website to get discounts and a sample T-shirt. The campaign reached 4 million people, gaining 25K subscribers and 35K new customers. ... It's a great example of how to get people's attention with clever marketing and engage them with your products.
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Quora
quora.com › What-are-some-examples-of-successful-digital-marketing-campaigns-and-why-did-they-work
What are some examples of successful digital marketing campaigns, and why did they work? - Quora
Answer: Some standout campaigns: * Spotify Wrapped - viral because it made data personal and shareable * Nike’s “Dream Crazy” - powerful storytelling tied to cultural relevance * Airbnb referral program - drove growth by incentivizing ...
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Reddit
reddit.com › r/digital_marketing › what are some digital-era marketing campaigns, and how do they drive good results?
r/digital_marketing on Reddit: What are some digital-era marketing campaigns, and how do they drive good results?
September 13, 2025 -

I’ve been trying to get a better understanding of what actually drives sales in marketing—not just brand awareness or product exposure. It feels like digital platforms have really changed the game compared to ‘classic’ marketing campaigns, with things like SEO, email marketing, influencer marketing,etc.

I’m not trying to dismiss classic marketing at all. I’m just curious about what "modern" marketing campaigns people are commonly using these days (I'm not that familiar either) and how they work in practice. I’d love to hear your insights and examples!

Top answer
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I feel like it’s easy to build brand trust now, and it's curcial in the ecommerce world. Like exclusive offers, email marketing, or UGC videos, all of that has greatly helped establish solid trust with customers. I run a clothing shop, and I pay for customer videos and then edit them into UGC content myself. I could easily produce dozens of UGC videos in a day, but I usually only post about 5 per week. That campaign is boosting my ads' organic reach. Over the past two months, my ads have hit 2.2% conv and 5x ROI, and 45% repurchase rate. Honeslty I don’t think this would’ve been achievable in the past, at least not in such a short time.
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The biggest difference between “classic” campaigns and digital-era ones is that now you can actually measure almost everything. You’re not just throwing up a billboard and hoping someone remembers it when they need your product or service. A few modern campaigns that actually move the needle: Local SEO & Google Business Profiles - not flashy, but if someone searches “coffee shop near me” and your business pops up in the top 3, that’s direct sales. It’s intent-based, which is why it usually outperforms old-school “awareness” stuff. Retargeting ads - ever look at a pair of shoes then see them everywhere else you’re looking? It’s not creepy—it’s effective marketing because the person already showed buying intent. Influencer/UGC collabs - not always about big influencers, sometimes it’s micro-creators with a super-engaged following. People trust recommendations from “someone like them” way more than a polished ad. Email/SMS drip campaigns - a lot of folks think email is dead, but personalized follow-ups (like abandoned cart nudges) can rescue a ton of lost sales. Short-form video (TikTok/reels) - businesses use quick, relatable clips to humanize their brand. Doesn’t need to be perfect production, just authentic and value-driven. The common thread here: digital campaigns let you test fast, tweak in real time, and tie actions directly to conversions (calls, form fills, purchases).
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Heyflow
heyflow.com › home › 16 digital ad campaign examples
16 digital ad campaign examples | Heyflow
July 3, 2025 - It was Oreo’s response to the unexpected Super Bowl blackout, and it became an instant classic in the world of digital advertising campaigns. No flashy video. No paid media. Oreo reinforced their brand’s playful tone and tapped into a moment the whole internet was talking about. It was part of their larger Wonderfilled campaign, but this tweet is what made marketers everywhere start asking, “Where’s our Oreo moment?”
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HubSpot
blog.hubspot.com › marketing › marketing-campaigns
How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]
March 5, 2025 - I’ve also seen successful direct mail campaigns from service companies with a simple message along the lines of “We just painted a house on your street. Can we give you a quote, too?” · Developing brand awareness, driving traffic to a store — whether brick and mortar or online, and encouraging people to take action — for example, calling for a quote. Affiliate marketing campaigns, also known as influencer campaigns or referral campaigns, are immensely popular ways to connect with new audiences.
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MageComp
magecomp.com › home › general › 13 digital marketing campaigns that will blow your mind
13 Digital Marketing Campaigns That Will Blow Your Mind
February 25, 2025 - Checkout the best 13 digital marketing campaigns and find out how they succeeded in driving traffic and engagement.
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Wrike
wrike.com › home › digital marketing guide › digital marketing campaign management
Digital Marketing Campaign Management | Wrike Guide
August 22, 2024 - How you share your digital marketing campaigns is a big part of a successful marketing push. There are three broad layers of digital distribution: Owned media channels: Owned media channels are digital marketing channels a company owns, i.e., has control over, such as their website, blog, email list, and social media posts. Earned media channels: Earned media channels are digital marketing content created and shared by people outside your organization. Examples include reviews, retweets, likes, and unsolicited social media posts or blog content written about your company or product.