It’s not just about likes and follows — real marketing success is tied to business results. Here’s how to track what matters:

• Google Business Profile: Check how many people called, clicked, or asked for directions.
• Website: Use Google Analytics to see traffic, bounce rate, and conversions (like contact form submissions).
• Email Marketing: Monitor open rates, click rates, and how many people book or buy after a campaign.
• Social Media: Look beyond vanity metrics. Are people visiting your site or asking about your services?
• Google Ads: Focus on cost per conversion, not just clicks. A $3 click is fine if it leads to a $3,000 client.

If the strategy doesn’t help you get found, get leads, or get paid — it needs adjusting. Marketing should feel like an investment, not an expense.

Great question! You don’t have to do everything at once (and honestly, trying to do it all will just burn you out). Start with the strategy that matches where you are in your business journey:

• Brand new or just starting? Begin with your Google Business Profile and website. These help people find and trust you online.
• Getting traffic but no leads? Focus on email marketing and content creation to nurture visitors and turn them into clients.
• Need consistent growth? Add Google Ads, review management, and social media to reach more people.

Pick one strategy, stick with it for 30–60 days, and track your results. Momentum builds from focus, not overwhelm.