... CMO Briana Severson explains ... Travis Kelce. ... The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery....

January 2, 2025 - As customers become more discerning about the products and services they buy, there’s also a global cost of living crisis that brands will need to plan for in 2023. Find out the top digital marketing trends for 2023 so you can plan your campaigns and tweak your strategy.

October 28, 2025 - They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before. It’s no surprise that influencer marketing will continue to boom throughout 2023...

August 13, 2025 - Consumers expect marketers to seamlessly connect digital experiences with physical stores. The pandemic gave augmented reality technologies a considerable push. With big players in the tech industry – like Apple, Google, or Snapchat getting involved – we’re set to see plenty of innovations in 2023.

Sustainability and Social Responsibility: Modern consumers are making decisions based on more than just product features or price. They are looking at the ethical stance, sustainability efforts, and social responsibility of companies. Marketers are focusing on highlighting these initiatives ...

August 13, 2024 - In 2023, I expect niche content to get even more specific as algorithms are continually fine-tuned to serve content to people who will engage with it. This means that you’ll need to use more specific keywords to interest people who are relevant ...

July 21, 2023 - Gamification, content marketing, video marketing and omnichannel are just some of the trends for digital marketing 2023. Read the blogpost!

From ChatGPT to Twitter rebranding and launch of Threads, these digital marketing news made dramatic headlines this 2023.

May 25, 2023 - Brands must prioritize profitability: 85% of marketers revealed that they are more focused on profitability in 2023, signaling a major shift from the classic Silicon Valley growth mindset and driving a sea change in strategy.

April 4, 2024 - Welcome to our December digital marketing news and updates! We’ve got the latest trends coming up from Search marketing, Martech advancements and the latest updates from the social media world. Among the most outstanding news we have: Search Marketing: Great tips from researchers to boost the visibility of your website on AI search and what […]

Advertising trendsArtificial Intelligence (AI) for marketingDigital Marketing Technology selectionDigital marketing trendsDigital marketing trends 2023Marketing using Virtual and Augmented Reality · Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing ...

July 30, 2025 - Sean mentioned news that came out from the EU on Meta today that potentially is going to nullify personal ad targeting – period . If that does become law there, that’s going to have a trickle down effect across the globe. So, it’s good that brands are moving forward with what modern marketing is going to look like. Elise: So, would you say that regulation is a top challenge brands should be looking to tackle in 2023?

September 22, 2023 - After a few years of big spending ... nice-to-haves. Here are the key trends I see driving digital marketing in 2023: Spend shifts from branding […]...

Video content in marketing is nothing new. However, with the rising popularity of interactive videos and the use of video content on social media platforms like TikTok, YouTube, Instagram, and Facebook, video is experiencing explosive growth. In 2016, video content usage was at 61%. In 2023, it's at 86% [5]. Read More: Fuel Business Growth With Outsourced Accounting in 2023 · Social commerce is a digital marketing tactic that makes e-commerce businesses available on social media platforms, and it's a powerful tool for businesses that maybe can't afford advertising through mainstream media platforms like television and radio.

Learn how to use this emerging ... digital marketers. ... New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI ... The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know. ... We’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023...

January 6, 2023 - Meanwhile those that diversified both client ad spend and reporting metrics weathered the proverbial storm that was 2022, with many already making plans for 2023. “So much of what technology has been trying to do for the last 25 years is democratizing expertise and saying if the pixel is so good, then everybody can be a digital marketer,” said Gogi Gupta, founder and CEO of Gupta Media.

September 12, 2023 - 5. A shift in spending for both consumers and companies: Campo says amid uncertain times, conscious consumers will pivot their purchasing patterns in 2023 to choices that maximize impact, utility, and convenience.

​​​Google’s March 2023 Core Update: Winners, Losers & Analysis ​​​​Lily Ray ​Lily analyzes the March 2023 Core Update, which showed less of a clear pattern than some prior core updates but did demonstrate that some niche sites that demonstrate true “Experience” saw increases. AI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheets Aleyda Solis ​Learn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.

December 4, 2023 - It’s part of a series of updates aimed at enhancing search engine performance. The October 2023 Core Update has a clear mission: to prioritise web pages that offer more value compared to the existing ones ranking on Google.