COVID-19 and the spotlight on racial ... in times of change or crisis. In 2021 companies will invest in building up their content agility through technology and AI-powered automation....

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

January 5, 2021 - This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game. It’s going to be profitable too: Retail Customer Experience estimates that by 2021: "Early adopters that redesign their websites to support visual and voice search will increase their digital commerce revenue by 30%.”

December 10, 2021 - With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.” ... Informed buyers want to buy from informed brands.

2 days ago - Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.

March 14, 2024 - Top-quality content has been the cornerstone of any great digital marketing strategy for several years now, but the demand for content format is changing. The blog craze of the 2000s and early 2010s is long gone, and in its stead has arrived a new wave of video. Between YouTube, TikTok, and embedded ads, video has definitively emerged as the medium to beat when it comes to content. The great news for marketers is that there’s an appetite for nearly every form of video content out there: short-form, long-form, animated, live action, humorous, informative, and so much more.

April 12, 2022 - An unprecedented time alongside ... and have your eye on industry and consumer trends, such as the rise of data and AI, authenticity, and the shift to mobile....

January 14, 2021 - As the pandemic drags on, some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually. But other marketing trends aren't so obvious. So what do marketing experts see coming? Here’s what I’m hearing from my network: Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyer’s journey more individualized. "This change in dynamic requires a highly personalized customer experience that aligns to how buyers now want to do business," explained observeIQ CMO Carol Volk.

August 29, 2024 - Automation will allow you to optimise the experience you provide, but this will only be successful when there is a transparent ... With the retail industry having been reshaped significantly due to the pandemic, we will be publishing retail-specific trends at the start of the new year. For more insights into the future of marketing in the meantime, you can read our mid-year digital marketing predictions where we looked at the long-term effects of COVID-19 across industries.

August 10, 2023 - Instagram currently has more than 200 million business accounts on its app and, nearly half of Instagram users surveyed, 44% said they use features like shopping tags and the Shop Tab Instagram to shop every week. Tap into this major evolution in retail marketing and make your brand shoppable. According to research firm Strategy Analytics, the global metaverse market was expected to reach $6.16 billion in 2021 and $41.62 billion by 2026.

August 12, 2024 - I think we'll also be seeing increased interest in hybrid events, meetings, seminars and conferences that combine in-person and virtual components. In my experience, this gives organizers the chance to regulate the number of attendees for social ...

June 13, 2025 - Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...] READ FULL STORY >

April 15, 2022 - YouTube introduces interactive ads for connected TVs, more original programming – YouTube is expanding its marketing toolbox as viewership grows on Connected TVs. Connected TV Drives Massive Growth in Digital Video Spend – Growth in digital ...

Visa and Mastercard reached a new settlement with merchants to lower fees in the US this November—another attempt to end a roughly 20-year fight in the courts, per SEC filings.

June 13, 2025 - From the metaverse to social media, Adweek offers a wealth of industry-related insights and news from leading marketers and advertisers to help you keep up with the continually evolving digital space. ... The final day did not disappoint featuring conversations with marketing heads and brand leaders. READ FULL STORY > ... Social Media Week was a positive and healthy incubator of conversations and ideas.

May 20, 2021 - 2021 Trends in Digital Marketing page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from zero last year. ... From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing moments of the year, as chosen by the Marketing Week editorial team.

September 16, 2024 - Unsurprisingly, as customers and prospects spent time under various phases of lockdown with their devices, digital marketing channels have seen even greater appreciation than before. Video — be it through YouTube, Twitch, or a recorded webinar — saw a particularly large boost in value. With 81% of consumers and business buyers expecting to spend more time online after the pandemic than they did before, there’s little reason not to expect this trend to continue

2 weeks ago - This week: AI-driven shopping skyrockets on Shopify, Google’s AI Overviews cause major drops in click-through rates, and Google Labs teams up with DeepMind to launch Pomelli, a new AI tool reshaping digital marketing creativity.