Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

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2 weeks ago - Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. ... Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. ... Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. ... Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.

Content Marketing · Retrieved from Snapchat on April 23, 2021 · As the debate rages over teen social media access, Apple may hold the key to more effective regulation. Social Media Updates · Retrieved from Instagram on December 17, 2025 · Now you can watch Reels on your home TV set. Social Media Updates · More stories · Subscribe to Social Media Today for top news, trends & analysis ·

1 week ago - These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.

November 22, 2025 - Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way... ... Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers.

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

1 week ago - The global identity resolution ... period. Read more » Get Report ... 2.5 billion digital users are exploring alternative search platforms based on their values and preferences....

3 weeks ago - Mumbai, India - 2025 In today's hyper-competitive digital landscape, brands rise or fall based on their ability to be seen, remembered and trusted. While many businesses struggle to keep up with the ever-evolving algorithms, trends and technologies, some are finding their game-changing partner – an agency that combines creativity with advanced digital strategy. Bloom Agency has quickly established itself as one of India's most dynamic and innovative digital marketing agency, dedicated to helping brands grow, scale and thrive in the digital world.

The latest enterprise news and perspectives on the power of ads and analytics. Perspectives and insights from the Google Marketing Platform team. Follow us to see the latest digital marketing news, tips, and trends.

4 days ago - Trust is becoming the real competitive advantage. Platform volatility, misinformation and AI shortcuts are eroding confidence, making credibility and transparency central to modern marketing.

Motive Appoints Starr SVP, Market-Business Development ... Ed Starr is charged with the agency's growth strategy and diversification. ... Visit Lauderdale's New Pitch: 'Never Lose Your Splash' ... That's the rallying cry anchoring a new campaign by agency Spark for Visit Lauderdale that breaks ...

May 8, 2020 - Put a stop to guesswork and ambiguity, with an AI-powered marketing analytics that provides fast answers to complicated questions.

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

1 week ago - From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen by those in the industry.

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Advertising forecasters have advice for brands on what could be a tumultuous 2026 · The Sphere becomes a giant Ping-Pong ball in A24 and Cash App’s activation ahead of Thursday’s premiere