https://www.reddit.com/r/marketing/comments/4peym9/marketing_plan_and_chill/ ? More on reddit.com

The most important thing to know about marketing plans is that the author is almost always the only one that reads it... or at least all of it. If you want to create something people will use, this is the structure of a concise deck format I've used for B2B with success. I've called it "Total Brand Awareness for Sales & Marketing." Structured like this... Purpose - who it's for and what it is Branding: Value Proposition: what you do for companies Branding: Brand Promise: what you do for your customers Product Brief: 1 paragraph descriptions of each product Product Detail: product-specific value propositions, features, how it aligns with brand value proposition, the one most important buyer persona, and talking points for sales discovery calls Buyer personas: 1 slide for each persona, bullet points for their goals, challenges, objections, purchase triggers, and your positioning for that persona Style guide: how you look and how you talk Social campaigns: what you're going to do on social media Content marketing strategies: a concise 1-slide plan of the amount and kind of content Paid media strategies: a concise 1-slide plan of keywords/sites/ABM points Sales & marketing library: links to all supporting documents People READ this and refer to it often. More on reddit.com

Digital marketing strategy/plan is a little more complex to elaborate on in a doc form, I'll second you in that sense that it's often more effective to have a conversation with your team in order to get all the details out. Because it is best explained and elaborated with the help of a presentation. But let me try to help you write one down. So, first, the components. I always write it out first as a list: - Objective (What do we want to achieve?) - Target market (Who are we targeting?) - Channels (Which channels will we use?) - Tactics (How will we execute it?) - Budget (How much are we willing to spend?) - Timeline (When do we want to achieve our objective?) Then I start to fill in the blanks with more specific information: Objective: What do we want to achieve? This is where you'll state your overall goals for the campaign. Be as specific as possible. For example, rather than saying "increase brand awareness," you could say "increase brand awareness by X%." Target market: Who are we targeting? This is where you'll define your target audience. Be as specific as possible here. In addition to defining them by age, location, and income, you could also include interests, behaviors, and other factors. Channels: Which channels will we use? This is where you'll list out the specific channels you'll be using to reach your target market. In addition to social media, online advertising, PR, and email marketing, you could also consider using other channels like events, print ads, or TV commercials. Tactics: How will we execute it? This is where you'll get into the nitty-gritty of how you'll execute your campaign. For each channel, you'll want to list out specific tactics you'll be using. For social media, this could include things like the number of posts per week/month, running paid ads, or partnering with influencers. For online advertising, this could include things like targeting key demographics, using Google AdWords, or retargeting website visitors. Budget: How much are we willing to spend? This is where you'll allocate a budget for your campaign. Be sure to allocate enough to cover all of your planned tactics. Timeline: When do we want to achieve our objective? This is where you'll set a timeline for your campaign. Depending on your objectives, you may want to set a shorter timeline for things like generating sales leads, or a longer timeline for things like increasing brand awareness. Additionally, I always prepare (and also indicate it in the plan) plans B, C, and D (if you get my point) in case something goes wrong or a channel/tactic doesn't work out. I prepare a part where there are solutions to problems that might occur. Hope this helps! :) More on reddit.com

Great content In your opinion: does the format of the proposal play a role? Is branding it a necessity or a distraction? Between a word document and something like the "better proposal" online Platform, there's a huge gap. More on reddit.com