February 18, 2025 - Before I dig into the good stuff, ... budget increases for their marketing activities · Typically, an ROI of 5:1 is considered pretty good in digital marketing...

July 31, 2025 - According to VentureBeat, the median ROI on CRO tools is 223%. Conversion rate optimization (CRO) is the process of optimizing your digital and mobile marketing to boost your conversion rate.

April 1, 2024 - In this report, we’ve compiled our internal data on digital marketing campaigns to provide ROI, ROAS, and Time to Break Even statistics by marketing channel. We also provide the ROI for the top 3 channels in each industry for which we have a substantive data set.

2 weeks ago - Worldwide digital advertising spend reached $521 billion in 2021 and is expected to reach as high as $876.1 billion by 2026. Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results.

August 2, 2023 - In a world where marketing strategies vie for attention like contestants in a digital thunderdome, one key contender remains undefeated: the ROI of digital marketing. With email campaigns raking in $42 for every $1 spent and businesses boosting leads by a whopping 451% through marketing automation, ...

The average website has a bounce rate of 37% and an SEO click-through rate of 13% (HubSpot State of Marketing Report, 2023). The average conversion rate across all e-commerce sites is under 2% (Statista, 2025).

2 weeks ago - [Datareportal] Data-driven marketing significantly affects ROI. Pay-per-click (PPC) advertising (such as Google Ads search) returns about $2 for every $1 spent, a 200% ROI on average.

2 weeks ago - Using this cycle by evaluating your ROI on your organic social, social ads, or marketing in general can ensure that your social media ROI is consistently high and social media is regularly working for you. Further Reading: 12 Social Media Strategy Examples to Empower Your Marketing · Marketing campaigns’ conversion rates, engagement rates, and even social media accounts’ follower counts are all important metrics to consider when evaluating how successful digital marketing as a whole is, as well as how individual campaigns are performing.

August 20, 2025 - Adoption Rate: McKinsey’s latest ... sales. ROI Impact: The data shows concrete benefits: 52% of organizations report revenue increases from AI in marketing and sales....

3 weeks ago - That’s why personalizing your email marketing campaigns can help you get a huge ROI for minimal work.

August 20, 2025 - Digital Marketing vs Traditional Marketing: Which Produces Better ROI? 35 Digital Marketing Statistics That Will Convince You to Advertise Online

November 28, 2025 - In 2023, direct mail's return on investment (ROI) outperformed all other presented channels with an average of 161 percent.

November 28, 2025 - In 2023, successful advertising campaigns' median profit-based return on investment (ROI) worldwide grew by nearly three percent.

July 9, 2021 - In this blog post, I’ll show you six tools you can use to help you calculate the return on investment (ROI) of your marketing efforts. These tools are useful in various aspects of marketing like content marketing, social media marketing, search engine marketing, and email marketing. Let’s begin. Running your website requires effective content marketing. But how can you have an idea of your results? First of all, your digital marketing ROI for content will depend on your goal.

October 20, 2025 - Today’s marketers can measure how effective a current campaign is doing in addition to the campaign’s return on investment. The return on investment for your digital marketing efforts, however can be easily calculated without the need for sophisticated tools. Below is the basic ROI calculation as well as some important things to consider when measuring it.

October 17, 2025 - And while videos and images generate the highest ROI, blogs come in at a close third. With digital marketing continually on the rise, it’s no wonder that more businesses are starting to hire a dedicated team for this role. As a result, theres become a huge demand for people with an education or a background in this field so companies can hire the best team possible. These job-related digital marketing statistics will give you a better understanding of this career field:

February 1, 2021 - Platforms like Google Ads also have years of extensive data to back up their reported 800% ROI benchmark. If you're dealing with other strategies, like content marketing, it might be hard to tell if your blog posts, podcasts, or videos are leading directly to a purchase -- especially when the content isn't on or linked directly to a landing page.

April 13, 2022 - This can be figured out simply by dividing your marketing costs by the number of sales generated. You now know what it costs to get a sale, which will help you get a firmer grasp on your ROI. Many digital marketing leaders operate on Cost per Acquisition (CPA) models as they only pay for lead or sales based on a set amount or goal.

October 10, 2018 - It seems fairly obvious that the point of calculating ROI is to determine the effectiveness of marketing spend. However, this quote from the Maximising ROI report, from Steve Lok, Global Head of Martech at The Economist, illustrates how the business’ motivation may be slightly more nuanced, in this case as part of a commercial reorganisation: “We’ve expanded our concept of a customer and the return that we get on a customer, taking it beyond digital marketing in subscriptions revenue, and applying it to revenue across the board for The Economist and its multitude of products, from B2B to events, through to small ad moments.