April 1, 2024 - In this report, we’ve compiled our internal data on digital marketing campaigns to provide ROI, ROAS, and Time to Break Even statistics by marketing channel. We also provide the ROI for the top 3 channels in each industry for which we have a substantive data set.

October 31, 2025 - According to the Litmus report, marketing teams of up to 5 3mployees see email ROI increase from 30:1 to 42:1. According to SaleCycle, 50% of users buy directly from marketing emails at least once a month.

July 31, 2025 - In this post, I've compiled key statistics that you should know regarding digital marketing ROI.

October 27, 2024 - Note: To learn more about digital marketing, we have created an individual statistics resource that you can check out by clicking on the link below. We have only included the most important digital marketing ROI data.

Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.

Latest roi data and analysis from EMARKETER including reports, charts, and articles.

April 13, 2022 - Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.

August 13, 2025 - Alongside this, it’s important to measure ROI against the historical performance within your own organization. Using ROI data downloads to set benchmarks and realistic targets for the future will help you monitor the peaks and troughs of your ROI performance, and keep a realistic picture of how successful different marketing tools have been for your organization.

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to Covid), the transformation to digital has accelerated years ahead of what was expected. Learn what digital marketing metrics you must understand and measure to showcase your ROI.

April 25, 2024 - So, without further ado, let’s ... landscape in 2021, one striking revelation captures our attention – an exceptional 122% average ROI for digital marketing efforts....

May 5, 2025 - As of the fourth quarter of 2020, Pinterest had 459 million monthly active users worldwide. (Statista, 2021) Instagram is the social channel with the second-highest ROI among marketers.

December 16, 2023 - From personalization methods and ... when it comes to increasing return on investment from digital campaigns. ... Ad revenues from online advertising are projected to grow 17.3% this year (2021), increasing ROI in digital marketing....

February 18, 2025 - If you still need convincing, take a look below at the average ROI percentage for each: ... Each channel has its positives and negatives. You don’t need to exclusively use just one, but it’s worth bearing these figures in mind when deciding where to direct your attention and resources.

December 22, 2023 - Ramachandran, K. K. "Evaluating ROI in Digital Marketing Campaigns: Metrics, Measurement, and Insights." International Journal of Management (IJM), 14(7), 2023, pp. 190-204. [1] Madduri Narsimlu and Maringanti Seshu Kumar. "Futuristic Research on Digital Marketing Data to Identify Leads using Predictive Analytics." International Journal of Management (IJM), vol. 12, no. 6, 2021, pp.

March 13, 2024 - The average marketing spend rose from 6.4% in 2021 to 9.5% of company revenue in 2022. This demonstrates increasing digital marketing spending trends with more businesses realizing the need to make marketing investments to sustain and grow their ...

Our in-depth Market Data Report about Roi Of Digital Marketing Statistics. Explore the latest data.

March 9, 2025 - Measuring ROI allows you to quantify the effectiveness of your campaigns, channels, and strategies. This data empowers you to: Identify what’s working and what’s not: See which platforms generate the most leads, which content resonates best, and which ads deliver the highest return. Allocate resources effectively: Shift your budget from underperforming areas to ones with proven success, maximising your impact.

Advertising expenses on social video is expected to reach nearly 15 billion USD in 2021. 64% of internet users are more likely to purchase a product online after watching a video.

Want to make the most of your digital marketing campaigns? Here are seven digital marketing ROI metrics to track.