Hey there, Will all come down on what work you are doing for them. Are you just gonna be doing the Ads? Or are you planning on doing A/B Testing, creating audiences, optimizing, etc? If you are offering full optimization, A/B Testing, etc... You can charger between 10% to 20% of Ads spend. For example, if your client is spending $1,000 monthly in ads, you get 10% - 20% of that (either $100 or $200). This is low for an agency but its a good model for beginners freelancer. Other option is to have a fixed monthly retainer fee which will cover part of your basic expenses, plus a % of ad spend. Lets pretend that you are using some software to optimize ads and for landing page creation. You can charge the client to cover part of your overhead expenses. For example, you have subscriptions to 2 software. You can charge your clients $300 monthly retainer fee plus 10% - 20% of Ads spend. So if we use the same budget from above, you will get $100 (10% of ad Spend) + $300 of the retainer, total of $400 / month. The one that I personally use, as a freelancer with 7+ years of experience, is profit share. There are some ways of doing this but the 2 examples that I'm going to mention are the ones that I use more often. I talked to my clients about their goals and determined that they will be happy with 100% of Return on Ad Spend, meaning that if they spend $1 dollar in advertising the return should be $2 dollars in revenue for the company. Depending on the company, industry, etc, I tell them that I can bring that 100% of ROAS and whatever I bring additional to the 100% ROAS I'll take it as my payment. So, if they want 100% of ROAS, and I bring 200% of ROAS, I get to keep the additional 100%. In some occasions, when clients see how much you are cutting then want to renegotiate which lead to scenario #2 below. The other billing method I use is to charge a % of profit share. Let say that I'm doing Facebook Ads for wallets, and in the last month my clients generate $1,000 in revenue through Facebook Ads. Now, lets say that my client has 50% margin in profit. Meaning that from those $1,000 dollars, they use $500 to pay overhead and employees and the company generates $500 in profit. In this case, I will charge a 30% of profit share, meaning that I get to keep 30% of that $500 dollars profit the company generated. Profit share is where the big bucks are. I started with the first model that I mentioned and when I understood and learn what I was doing, I moved to the profit share model and its amazing how much money you can make. But you need to be GOOD at it and know what you are doing first. I have my regular full-time job and I take up 2 to 3 clients each year and do ads form them which is additional 10 to 15 hours more of work per week and there are years that I make more money with my freelancing that my regular job. But again, will all depend on the company that you are working with, their market, industry, profit margins, etc. The bad of profit share. You are at your clients mercy and honesty, if you cant trust your client don't go for the profit share model because they might manipulate the numbers. You need to make them agree to have full transparency with their numbers with you. Also, you wont be able to take 30% of profit share always, sometimes will be 5% sometimes will be over 30%. You need to be able to negotiate. It all comes down to the business and industry your client is in. Let me know if you have any questions. More on reddit.com

It depends on what you bring to the table and how you differentiate yourself from the competition. There’s a massive amount of saturation in this niche due to all the self-proclaimed “millionaire” gurus hyping it up as some get-rich-quick scheme. Getting clients is much harder now as a result of that, leading to people believing that SMMA is now a dead industry. But if you cater to a specific niche and really hone in on rendering a specific type of marketing service instead of reselling packaged, “all-in-one” services you buy from some Indian dude on Upwork, you can definitely achieve at least some level of success. For example, I run a marketing agency that caters specifically to clients in industries that are strife with regulatory restrictions and don’t have access to traditional options for marketing themselves. The bulk of my clients make up businesses like onlyfans models/agencies, crypto/NFT projects, online casinos, vape/thc products, etc. I’ve worked with just about every industry you can think of that is heavily regulated and gets their ad accounts instantly restricted as soon as they try to run any form of SEM/PPC ads. The reason why I’m able to work with clients in these industries is because I’ve specialized in a specific form of SMMA called black hat marketing or growth hacking through automation. I am able to generate traffic to their pages and websites by virtue of automating repetitive actions on platforms like Instagram. For instance, my most popular service at the moment is a strategy I execute on behalf of clients that’s referred to as the “instainfantry” method. The general premise of the method is that you automatically create hundreds of identical accounts of yourself promoting whatever it is that you do/sell and automate them to execute various actions like posting reels, interacting with the stories of target users and sending welcome DMs to users who followed one of our clone infantry accounts, funneling them to wherever they need to go. It's a super OP method because you're basically getting a crazy amount of reach on a daily basis from doing the automated story reactions while multiplying your chances of going viral through reels by potentially 100x (depending on how many of these **clones” you create). I’ve had plenty of clients get lucky with several of their reels blowing up over the course of just one month but it’s not always a guarantee, hence why you automate actions like story likes alongside it to get a more “guaranteed” return. By having a hundred different cloned accounts of you/your business consistently going out and interacting with followers of your competitors, you are able to bruteforce your way into getting their eyeballs on your content/offering and subsequently convert them. I also generate a lot of leads for my less “content-friendly” clients by virtue of Mass DMs via an old version of the same tool I use for automated cloning and story reactions. The only downside with my default instainfantry method is that it only really works well for clients that are largely interested in generating traffic to their links or sites. It’s not a viable option for people seeking to grow a singular, centralized account given the audience will end up being split between the hundreds of clones we’ve created. The “instainfantry pyramid” method is typically the more suitable choice for those needs. I’m making a very decent sum of money monthly from just these services alone but this was only possible because I “niched” down and became an expert in my very tiny, obscure field of marketing. I’ve released countless case studies, breakdowns of my strategies, a 40,000+ word guide to Instagram automation and even sold my own custom-built tools and software. Those that are aware of this side of the industry and start doing their research will inevitably find me because of the sheer amount of info I’ve released out there on the subject. And that, my friends, is what sells best in marketing. Proving yourself or your agency to be an authoritative source on your specific sub-niche of digital forms of advertising. Anyways, the moral of this long ass tangent is that you can still make absolute bank in SMMA and through marketing agencies in general but you need to have an actual unique selling point if you wanna have any measure of sustained success. Too many people are jumping on this marketing agency bandwagon without even having the basics down. Choose a niche, learn everything you can about it, do some free work for some beta clients and only then should you think about charging people for your work. Otherwise, you’ll just be doomed to fail. Thanks for coming to my Ted talk! More on reddit.com

Top companies depend on your stage, but process fit beats big logos. I finished by hiring R⁤ed-Engage, and they tuned drafted replies that fit each subreddit culture and sent weekly check ins mapped to leads and sales instead of pretty dashboards. More on reddit.com

There is nothing wrong with talking to a digital marketing company to help you with your products. But before you do that, you need to make sure that you are clear with what you want to do and what you want to accomplish. Most big companies have an internal marketing team and before they decide to outsource for digital marketing services from an agency they do their internal study on the products they are trying to promote, the difference studies in relation to the impact with their target audience in the different platforms offered, and the channels to promote the product, just to mention a few. So, if you want to feel more confident about your decision. Meet with some of them and explain what you want. It's more likely that they will suggest best practices according to your industry. Keep in mind that it may be very expensive. You might be able to get the same result with freelancers. Some hire for data entry of your products, advertising, content creation, copywriting, proofreading, etc. A lot of agencies now these days do B2B and B2C. SMB (small and medium businesses) and enterprise. Some of them even specialize in Amazon. The best way to start is Google something like "Digital Marketing Agency for Amazon product" You can also look for freelancers in Upwork asking the same. Looking at what they offer and other projects that they have worked on might give you a better perspective on what you can expect. A lot of times, it will depend on different factors like: how many products they need to upload to the platform, if you are doing advertising, etc. I have to say that a lot of advertisers recommend starting ad campaigns with at least $5,000 budgets, but I have worked on accounts that have shown ROI above 260%, with only $600 a month. If you are starting something new, at least the first 3 months, it's always for testing. Most agencies do have service packages that include image ad, ad copy, content writing, etc. If you hire a freelancer, on the other hand, they might not do all of it. Either they'll get someone else to do it and pass you the bill, or you'll have to get someone else for that part of the job. Though, I've seen some that do it all. I hope this information can help you make a better decision. More on reddit.com