HubSpot
hubspot.com › marketing-statistics
2025 Marketing Statistics, Trends & Data
(Eyeo, 2024). Worldwide, there are 530 million mobile ad-block users and 290 million desktop ad-block users (Blockthrough, 2023). 22% of marketers use display ads as part of their marketing strategy.
SEO.com
seo.com › blog › uncategorized
45 Digital Marketing Statistics That Will Impact Your 2025 Strategy
October 15, 2025 - Social media plays a central role in brand discovery, with adults spending over 2.5 hours daily on social platforms and 40% of B2B marketers citing LinkedIn as the top source for high-quality leads. Perhaps you are looking for digital marketing services and wondering how to strengthen your strategy.
From what numbers should you start to take ad stats ...
What does digital marketing actually do?
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March 4, 2025Is digital marketing actually a good career in 2025 or just hype?
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November 10, 2025What are some applications of Data Analytics in Digital Marketing?
My previous job was analytics on a digital marketing team. My primary responsibilities:
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making sure we were collecting the right data in the right way for our websites and digital products. We had an external company do implementation but I had to give them a lot of guidance
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measure the effectiveness of our campaigns. This meant bringing multiple data sources into PowerBI and building out an interactive dashboard, or building out a dashboard in Adobe Analytics, both updated throughout the campaign and could be accessed by stakeholders.
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measure the effectiveness of our B2B channels for lead generation - this meant bringing in data to PowerBI from multiple channels (web, social, search, etc), as well as our sales data, to track the entire lead generation funnel and quickly see 1) which channel generated the most qualified leads and 2) which had the best ROI (where there were paid efforts)
In addition to building all of the above, I had to make sure I understood our business problems, analyze the data and find insights, and present recommendations to the team.
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April 21, 2020How big is AI in the marketing market?
The AI in marketing market is valued at $47.32 billion in 2025 and projected to reach $107.5 billion by 2028, growing at a CAGR of 36.6%.
seo.com
seo.com › blog › uncategorized
45 Digital Marketing Statistics That Will Impact Your 2025 Strategy
How effective is AI in marketing?
AI improves marketing by enhancing predictive analytics, personalization, and ad targeting. It helps marketers uncover customer trends and optimize campaigns more effectively.
seo.com
seo.com › blog › uncategorized
45 Digital Marketing Statistics That Will Impact Your 2025 Strategy
How does AI affect marketing?
AI automates repetitive marketing tasks, enables faster content creation, improves user experience, and enhances personalization and targeting, though it also raises privacy and creativity concerns.
seo.com
seo.com › blog › uncategorized
45 Digital Marketing Statistics That Will Impact Your 2025 Strategy
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WordStream
wordstream.com › home › blog › 180+ strategy-changing digital marketing statistics for 2025
180+ Powerful Digital Marketing Statistics for 2025 - WordStream
May 19, 2025 - It’s estimated that 60% of marketing was digital by the end of 2024 with offline media spending declining in recent years. According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2026—above the average ...
The Social Shepherd
thesocialshepherd.com › home › blog › 23 essential digital marketing statistics you need to know in 2025
23 Essential Digital Marketing Statistics You Need to Know in 2025
October 17, 2025 - These statistics highlight the substantial impact and positive reception of personalized approaches in marketing strategies. More sales always sounds good, right? It turns out that nurturing your leads through inbound marketing can help you generate 50% more sales. You can do this by creating content that’s targeted to their needs and using multiple content channels to connect with your audience. Digital marketing encompasses marketing methods that are done online.
Smart Insights
smartinsights.com › home › digital marketing statistics
Digital marketing statistics Archives - Smart Insights
Our budgeting and forecasting spreadsheets include: Simple digital channel planning spreadsheet Conversion and revenue model spreadsheet Month-by-month customer acquisition spreadsheet … · Continue reading... ... When I run training workshops on Email marketing, Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
Statista
statista.com › topics › 1538 › social-media-marketing
Social media advertising and marketing worldwide – statistics & facts | Statista
2 weeks ago - Leading social media platforms used by marketers worldwide 2024 · Leading media and entertainment brand · Google · Detailed statistics · Most valuable media & entertainment brands worldwide 2024 · Bytedance's advertising revenue · 31.7bn USD ...
DataReportal
datareportal.com
DataReportal – Global Digital Insights
Our global flagship report from 2025, with 640 pages exploring global digital trends and behaviours. Includes rich insights into the world’s internet behaviours, social media preferences, mobile habits, ecommerce activities, and digital marketing trends.
Business Insider
markets.businessinsider.com › news › stock news › marketer releases digital marketing statistics report for the packaging and logistics industry
MARKETER Releases Digital Marketing Statistics Report for the Packaging and Logistics Industry | Markets Insider
3 weeks ago - Seattle-Tacoma, WA, Washington, United States, December 10, 2025 -- MARKETER, a premier digital marketing agency, today announced the release of its newest industry research publication, the Packaging & Logistics Digital Marketing Statistics & Market Research Report, a comprehensive study examining how packaging manufacturers, logistics providers, and fulfillment companies are adapting to a rapidly digital-first marketplace.
Optimizely
optimizely.com › insights › blog › marketing-statistics
55 marketing statistics you want to know for 2025 planning - Optimizely
April 28, 2025 - 87% of marketers see data as the most underutilized asset in their company (Source) ... With nearly 6bn people predicted to be using the internet by 2027, the need for skilled digital marketers is higher than ever (Source)
RecurPost
recurpost.com › digital marketing › digital marketing statistics: data-driven trends for 2025
Digital Marketing Statistics: Data-Driven Trends for 2025
2 weeks ago - The global digital advertising and marketing market was valued at $667 billion in 2024, and experts predict it will grow to $786 billion by 2026. [Wordstream] Digital advertising statistics show ad spend rose 10% in 2024, as companies shifted ...
Theloopmarketing
theloopmarketing.com › home › online marketing › 100+ digital marketing statistics to drive your campaigns in 2025
100+ Digital Marketing Statistics to Drive Your Campaigns in 2025 - The Loop Marketing Inc
July 14, 2025 - Mobile ad spending reached $402 billion in 2024 and is projected to grow to $447 billion in 2025. Global digital ad sales are projected to total $715 billion in 2025, an 8% increase from 2024.
DemandSage
demandsage.com › home › latest blog posts › 151 digital marketing statistics 2026 (growth & trends)
151 Digital Marketing Statistics 2026 (Growth & Trends)
1 day ago - You can also check our dedicated post on Email Marketing Statistics to brainstorm your next campaign. 4.37 billion people around the globe send 376.3 billion emails every day. There will be 4.73 billion email users by 2026.
WP Mamba
wpmamba.com › home › blog › 100+ statistics on digital marketing
100+ Statistics on Digital Marketing - WP Mamba
February 18, 2025 - Today’s marketers must prioritize digital marketing since consumers are spending more time than ever on online platforms. The way marketers use client data obtained from these channels has also changed as a result of technological improvements, enabling them to generate more detailed insights and provide more specialized experiences. Coming to the most interesting part of the article, we would like to introduce you to 100+ statistics on Digital Marketing that will be highly helpful to you when setting your company’s future growth plan and promotional strategies.
Marketpro
marketpro.ai › home › digital marketing statistics: the ultimate checklist for staying ahead of the curve
Digital Marketing Statistics: The Ultimate Checklist for Staying Ahead of the Curve - Marketpro
March 27, 2024 - The search segment is revised to a projected Compound Annual Growth Rate (CAGR) of 12.2% over the next seven years, contributing to a 40.9% share of the global Digital Advertising and Marketing market.
McKinsey & Company
mckinsey.com › capabilities › quantumblack › our-insights › the-state-of-ai
The state of AI in 2025: Agents, innovation, and transformation
November 5, 2025 - Now, respondents in media and telecommunications and insurance are just as likely as those in technology to report AI use (exhibit). Throughout eight years of AI research, we have consistently seen IT and marketing and sales as the business functions that respondents most often say are using AI.
Engati
engati.ai › blog › digital-marketing-statistics
Digital Marketing Statistics to help skyrocket 2025 | Engati
January 13, 2025 - Digital marketing’s compound annual growth rate is expected to be 17.6% between 2021 and 2026. Social Media advertisement spending will amount to over 230 billion in 2023. Facebook and Google Ads have the highest ROI rate in paid advertising. Digital advertising spending in 2021 was $436 billion US dollars...
Digital Marketing Institute
digitalmarketinginstitute.com › blog › 20-influencer-marketing-statistics-that-will-surprise-you
20 Surprising Influencer Marketing Statistics | Digital Marketing Institute
May 20, 2025 - As social media has become a more integrated part of our lives, influencer marketing has exploded. Find out 20 of the most surprising influencer marketing statistics to see if you should use it as part of your marketing strategy.
Omnicore Agency
omnicoreagency.com › home › blog › statistics › digital marketing by the numbers: stats, demographics & fun facts
160+ Digital Marketing Statistics of 2025: Trend, Data, and Fun Facts
December 29, 2024 - Cehck these Digital Marketing stats including SEO, Social Media, Blogging, Mobile Marketing, and other industry statistics for 2025.
SearchLogistics
searchlogistics.com › home › learn › statistics › digital marketing statistics
Digital Marketing Statistics: How Is Digital Marketing Changing In 2026?
2 weeks ago - However, in 2021, paid ad markets rebounded significantly. Digital ad spend increased by 20.4%. This was because the openness of consumers to engage with social ads increased during the pandemic.
Harvard DCE
professional.dce.harvard.edu › home › ai will shape the future of marketing
AI Will Shape the Future of Marketing - Professional & Executive Development | Harvard DCE
April 14, 2025 - Predictive models are essential tools for marketers, enabling hyper-targeted strategies and personalized customer experiences. The models use machine learning and statistics to extrapolate historical data and forecast future events, allowing marketers to analyze consumer behavior and market trends to inform campaigns and strategies and stay ahead of the competition.