February 20, 2024 - The digital marketing industry is strongly spurred on by consumer trends, particularly on social media, with an estimated 76% of consumers browsing and purchasing items via social media.

March 26, 2025 - Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors, marketers need to adapt with agility and foresight like never before. Staying ahead of the curve in this environment requires an understanding of emerging trends as well as what they mean for marketing strategy and execution.

March 28, 2025 - Businesses across various sectors recognize the value of content marketing in engaging with their audience, building brand awareness and driving sales, leading to more substantial investments in content marketing strategies and tools. This trend reflects the industry’s evolving role as a central component of digital marketing and its substantial contribution to the global marketing economy.

April 2, 2025 - (Rakuten) Social media global ad spend is expected to reach $268.7 billion in 2023. (Statista) As a result of Apple’s privacy changes, social media ad spend growth is projected to hit its lowest annual growth to date, 7.5 percent.

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June 18, 2025 - The downgrade extends to revenues for the next several years as well, largely owing to the unstable economy. Digital advertising continues to dominate, representing 81.6% of all revenue when including streaming TV, digital out-of-home and digital ...

Content marketers continue to invest in various content formats, including videos, articles, and more. The three most popular content formats in 2024 are short-form articles (47%), videos (45%), and in-person events (48%), Forbes Advisor reports.

March 24, 2025 - Currently, the average price for a premium, ad-free SVOD service subscription is around $16 per month, though the leading services can be significantly higher.15 However, according to Digital Media Trends data, consumers surveyed say that $14 is “just the right price” to pay for an ad-free subscription to their favorite SVOD service, with $25 being deemed too expensive (figure 4). ... Keeping in mind that not all SVOD services on the market have the same pricing power,16 the current average SVOD price is inching toward a critical price threshold, beyond which subscribers may be unwilling to pay.

These insights highlight the necessity ... the importance of data-driven decision-making, with statistics indicating that 70% of marketers believe data analytics improves the effectiveness of campaigns....

January 16, 2025 - Integrating AI optimization strategies ensures you’re not just adapting to change but leveraging it for growth. Businesses that tailored their content for AI search engines experienced a 40% boost in organic traffic (Seerinteractive, 2024).

September 17, 2025 - It provides more detailed analytics, so you can perform A/B testing, track ROI, and adjust strategies in real time. According to Forbes, digital marketing is one of the fastest-growing and most in-demand ...

November 6, 2025 - The website design service market in the United States is worth $40.8 billion (WP Beginner) Users will form an opinion of a website in just 0.05 seconds (CXL) When a site has a mobile-friendly format, mobile users are 67% more like to purchase ...

February 23, 2024 - And guess what? It’s only going to get bigger and bolder. Forbes recently shed some light on this, predicting a surge in digital marketing growth as we step into 2024 and beyond.

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February 10, 2025 - If your campaigns aren’t generating a strong ROAS, it’s time to rethink your marketing strategy. More consumers are shifting to streaming platforms, and Connected TV (CTV) is transforming how businesses approach advertising due to its precision targeting and measurable outcomes. CTV can reach a broader audience with its digital-level analytics—a serious game changer for all marketers.

July 12, 2025 - According to a Forbes article, AI is revolutionizing the way businesses approach marketing by providing personalized customer experiences, streamlining workflows, and driving data-driven decision-making. With AI automation, marketers can focus on high-level strategy while machines handle the grunt work, leading to increased efficiency and productivity. At Bluegift Digital, we’ve seen firsthand the impact of AI-powered digital marketing on our clients’ businesses.

August 8, 2025 - The average click-through rate for email marketing campaigns is 1.4%, while the bounce rate averages 10.4% (Forbes). A 2023 survey revealed that 16% of global marketers identified product awareness and promotions as the primary goals of their ...

Thus, if your company targets any of these segments, Forbes is a great brand to partner with. Forbes currently has over 150 million monthly visitors on its digital ecosystem, with 99% organic traffic to its website.

1 day ago - Our latest digital marketing statistics explore the trends, market growth, and other key data. Check the detailed report now!