Since the practice encompasses nearly any digital channel, there are several types of digital marketing. For example, you can do digital content marketing that uses guest blogs to build trust and expertise.

August 7, 2025 - For example, a SMART digital marketing goal could look like this: Grow our existing email list by 2,000 subscribers during Q1 so that we have a captive audience to promote our webinars to.

June 10, 2024 - The complexity of digital marketing is a key reason why a defined digital marketing strategy is needed, particularly by medium to large businesses. Our visual gives a B2B example of the complexity of customer touchpoints on the path to purchase that need to be part of a plan.

January 30, 2025 - Another example of a digital marketing strategy is social media advertising. This example involves placing paid ads on social media platforms to reach a specific target audience.

A digital marketing strategy example helps teams decode the signals across Meta, TikTok, Google, and first-party sources.

August 25, 2025 - Marketers looking to create an effective digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. Find out how to do just that.

January 23, 2025 - For example: Connect in-store promotions with email campaigns. Use QR codes to bridge physical and digital worlds. Marketing in 2025 demands agility, innovation and a customer-centric approach.

November 15, 2024 - Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget they have available to get the work done. However, gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment. The most effective approach is consistent and holistic. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their goals.

You can be fun and relatable on Instagram, chatty on X, insightful on LinkedIn, and visually stunning on Pinterest. Ryanair offers a good digital marketing strategy example—the company approaches each social channel differently, but with a recognizable touch of humor everywhere.

This can include things like SEO, content marketing, social media marketing, and email marketing. A digital marketing strategy will often times be used in conjunction with more traditio...

September 17, 2025 - The RACE framework is a strategic model designed to guide businesses through the entire customer journey, ensuring a holistic and effective approach to digital marketing.

August 6, 2024 - So let’s end the complications once and for all. In this guide, we’ll cover the most important short-term and long-term digital marketing strategies, including their nuances and approximate timelines.

September 28, 2025 - Key digital marketing strategies include website marketing, content creation, email campaigns, social media, affiliate marketing, and the emerging trend of video and text message marketing.

You need clear goals and key performance indicators (KPIs) to know if your strategy is working. Pick specific metrics like website traffic, email signups, or sales that align with your business objectives. Check these numbers regularly and adjust your tactics based on what the data tells you. This helps you focus resources on the most effective marketing activities and continuously improve results over time. Building an effective digital marketing template requires careful planning and strategy.

Some of these tools include features that provide tips on how to incorporate SEO, social media, email marketing, website design and more, so you can get the full digital marketing experience. Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and, over time, converting an audience into customers.

March 26, 2025 - Airbnb has upended the accommodation market largely thanks to their digital advertising strategy. While the brand has often leveraged a user-generated content (UGC) strategy featuring images, how-to posts, tourist guides, and more, one great ...

November 14, 2023 - Inbound marketing is a great example of a strategy that uses various digital tactics, like blogs and webinars, to attract, engage, and delight consumers throughout their buying journey.

December 11, 2023 - Brands of all sizes create influencer digital marketing strategies to boost brand awareness, gain more followers, reach new audiences, and increase sales. For example, Honey, a coupon browser extension company, collaborated with over 56 influencers and sponsored 63 videos to market their product.