https://www.reddit.com/r/marketing/comments/a6q0pv/2019_marketing_worksheet/

It's marketing effectiveness written with obfuscation as the goal. All of digital marketing is really just marketing in this day and age. Useful for keeping up imaginary silos (and avoiding a unified budget) for modern and traditional marketing.

The reason you can't understand is there is nothing (new) to understand.

Mr. Jakeman called digital marketing the "most ridiculous term I've ever heard." He added: "There is no such thing as digital marketing. There is marketing -- most of which happens to be digital." He urged marketers to create digital cultures, not digital departments. "We 'ghettoize' digital as though it's the life raft tethered to the big ocean liner. And we have to move on from that."

PepsiCo Exec Has Tough Words for Agencies

If there was anything to miss out on, chances are more people would find its absence more keenly felt.

While is is true dinosaurs might have problems, there aren't all that many cutting edge digital techniques, let alone strategy. It's buzzword and bandwagon hype to keep something going that has gotten old, fossilized and stale.

Offline and online, movie theaters and YouTube, all video forms are digital. The pioneer is someone like Quentin Tarantino who went back to regular film, sending movie theaters into a panic because they had nobody to play non digital formats.

Video marketing on cable is digital marketing. Putting your video commercial on local TV with Rabbit ears -- still needs to read the digital signal. (maybe you heard about the switch to digital TV) Video marketing on YouTube is digital. There is no way for someone in a first world country not to be completely end-to-end digital.

You shun online, customers will drag you online via Facebook, Twitter, Blogs and Yelp (theirs, not yours). Any innovation worth remark would be that which allows you to avoid and ignore digital media. Some trick that.

So it's marketing. Done right or Done Wrong. Effective or Ineffective. No frikin digital. No fricking online. No frickin content. Lesson being never attribute to newly minted strategy that which bullshit better explains.

And the business media consumer, having fouled up other media, is ready for something new to completely misunderstand and screw up. Like marketing using digital computers ... that are networked. Well la de frickin da.

It has become fashionable to tout digital media as new when they are not. Marketing pretty much implies you use the tools available and do not fuck up. Only online do you have to remind people the point of digital marketing is to make the demand curve go up -- not down. What you're doing when you forget that is called screwing around.

Stop sucking, because that would be totally new. Learn how strategy and tactic can support or subvert each other, and that technology is neither tactic nor strategy. Want demand strategy? Stop pushing on a string.