March 11, 2025 - For example, if my business’ goal is to increase online revenue by 20%, my marketing team’s goal might be to generate 50% more leads via the website than the previous year to contribute to that success. My pro tip: I recommend using a high-level marketing plan template to outline your annual marketing strategy, identify top priorities, and more. Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools.

July 8, 2024 - 81% of employees say that AI improves their job performance, and – with a high rate of attrition in the post-pandemic economy – its greatest potential in 2022 may lie in process automation, which will help marketers to produce better quality work while saving time on repetitive tasks. Content is a key pillar of every digital marketing strategy, with research showing that 82% of B2B customers view at least 5 pieces of content before they engage with a sales team.

May 30, 2024 - The marketing trends that will dominate 2022 include the Internet of Things, virtual and augmented reality, live streaming video, visual storytelling, native advertising, marketing automation, influencer marketing, mobile marketing.

June 10, 2024 - Although it's well known that many marketers are using AI to support copywriting, our research shows that many businesses are using these to support them when creating digital marketing strategies and plans too. Since GenAI is a key part of modern marketing, we have created many new resources to help marketers tap into them: ... Free ChatGPT prompting cheatsheet (gives examples of prompts to create a digital marketing strategy)

March 26, 2025 - It’s your game plan for success, and without one, you won’t get out of the local league. Use this guide on how to create a digital marketing strategy to align your team, play to their strengths, and get the crowd (your target audience) wanting more.

September 26, 2025 - For example, Old Spice has trained its audience to expect funny content. According to HubSpot, the most effective content tends to be funny, authentic, or relatable. The most effective types of content on social media, according to HubSpot State of Inbound Marketing Report 2022

We’ll explore 10 examples of successful digital marketing strategies and give you best practices for creating your own.

May 11, 2023 - Let’s take a look at a great example of SEO strategy from Venngage! Infographic design company, Venngage, has mastered the SEO marketing game with its high-quality content. The site’s editors target specific, frequently-asked longtail keywords with blog content topics such as: How To Make An Infographic In 5 Steps (2022 Guide)

June 24, 2024 - That’s why we’ve identified 7 disruptive digital marketing strategies for 2024. This post will explain the best way of leveraging each strategy.

January 14, 2025 - A marketing tactic is a specific action you’ll take to implement your strategy. Common examples of marketing tactics include sending emails to customers and leads, creating blog posts and articles, and launching advertisements.

January 4, 2025 - No digital marketing best practices post would be complete without mention of social commerce. You already know that a strong social media marketing strategy is important for driving traffic to your site, building brand recognition, building community, and building brand loyalty.

September 4, 2025 - Alongside its keyword-driven content strategy, the Canva website is technically flawless. It’s easy to use, fast to load and works great on mobile devices. All these aspects are key to your website’s SEO. In January 2020, Canva generated just under 23 million visits from search engines and ranked in the top 10 results for over 700k keywords. Skip forward to 2022, and Canva now ranks in the top 10 results for over 1.2M keywords and drives nearly 80 million organic visits per month.

3 weeks ago - In all instances, an example SMART ... strategies, and actions. ... Example SMART objective: Achieve 10% more traffic onto focus landing pages within 3 months. Example opportunity: The US vegan food market is predicted to grow 10% between 2022 and 2030. However, new competitors are entering the market every week, and the business is starting to lose digital share of voice ...

June 30, 2025 - Use to monitor performance regularly, test different approaches (like , and make data-driven changes to improve results. The best strategies are flexible and continually evolving. Let’s walk through a practical example. Imagine a smart home startup is launching a new Voice-Activated Smart Security Hub and wants to build a digital marketing strategy around it.

November 6, 2025 - These examples show how organizations tailor strategies to their specific goals and audiences. Aeon, a specialized video creation platform for publishers, helps streamline content production. By converting text, video and audio into engaging video formats, Aeon enables teams to create quality content efficiently. Visit https://www.project-aeon.com to learn how Aeon can boost your digital marketing results.

August 5, 2024 - The most important things to remember are that every aspect of your strategy should work together and your strategy should constantly be updated. Each of the digital marketing examples above will need to be approached differently and analyzed separately, while still working together to achieve your overall goal.

April 2, 2025 - You’ll want to invest in PPC advertising (pay-per-click) consulting services to place ads for your site on related digital channels. Other options include buying sponsorships with other companies, or just simple email marketing.

January 10, 2023 - We have identified content marketing as one of our 6 pillars of digital marketing since it fuels all digital marketing activities including different types of media and supports conversion using the digital experience. In my experience content often isn’t managed as the strategic asset it is, which requires a dedicated content marketing strategy and resource. In Autumn 2022 we were reminded about the importance of quality content by Google’s recent Helpful content update which can penalise port quality content.

May 3, 2024 - For example, if the user added an item to their shopping cart and you’re showing them a Facebook DPA ad, the ROI could be 20 or 30:1. Engagement is one of the keys to an effective digital strategy. You need people to take actions online – not just view your content. In most cases, we’re talking about generating sales. To create more engagement, your marketing needs to be personal, timely and targeting the right customer persona.