All of these questions need to be relative to your business, not anyone else's. They all have different answers depending on that. Go spend a hundred or so bucks on Upwork or something like it to have someone answer this around your business where you can have an hour or two back and forth. Will be much more valuable. Good luck! Answer from Sypheix on reddit.com
Venatus
venatus.com › blog › what-are-direct-sale-ad-campaigns
What are direct ad sales? And how can publishers benefit from them? | Venatus Blog
October 11, 2022 - Direct sales benefit publishers by foregoing costs associated with selling via programmatic ad-exchanges, as each party within the programmatic system acts as a middleman, charging a markup on each sale made using their platforms.
Reddit
reddit.com › r/adops › direct ad sales - what is the process like ? what are the resources one can refer to ?
r/adops on Reddit: Direct ad sales - what is the process like ? What are the resources one can refer to ?
July 3, 2024 -
All the comments in this post recommend direct sales.
https://www.reddit.com/r/adops/comments/1dtz7y2/how_are_email_newsletter_publishers_achieving_50/
For a newbie, can someone with experience in direct ad sales - do you mind sharing your experience on -
what the typical process looks like
how do you source the deals (any marketplaces/aggregators ) ?
what are the deal structures typically like ? what are the deal sizes, in $ terms, typically like ?
post deal (once you get the advertiser), what is the rest of the process like ?
are there any courses/resources that you would recommend on this ?
When you answer, if you could provide more context (your domain, which type(domain) of web/app your experience is in, that would be really helpful.
Appreciate any inputs, and thanks in advance!
Top answer 1 of 5
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All of these questions need to be relative to your business, not anyone else's. They all have different answers depending on that. Go spend a hundred or so bucks on Upwork or something like it to have someone answer this around your business where you can have an hour or two back and forth. Will be much more valuable. Good luck!
2 of 5
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You need to hire an experienced salesperson who understands this, respectfully. Mostly because the game is who you know and talking the right language.
Videos
03:33
Why This Ad Ops Leader Is Ditching Programmatic for Direct Sales ...
00:34
Maximize Revenue with Direct Ad Sales - YouTube
09:33
Understand direct and programmatic ad revenue - YouTube
01:12:58
How media can get more sponsorships via direct ad sales with Dan ...
00:48
Should You Run Direct Sales Campaigns On Meta? - YouTube
07:42
How to Get Started with Direct Sales - YouTube
Smartico
smartico.one › home › use cases › what are direct ad sales and how can publishers benefit from them in a cookie-less era?
What are Direct Ad Sales and How Can Publishers Benefit from Them in a Cookie-Less Era? - 🚀Local Ads at Scale for Media Companies | Smartico
January 31, 2025 - ... Let’s start with a simple definition – direct ad sales refer to a method in advertising where publishers sell ad spaces directly to advertisers, without the involvement of intermediaries or third-party networks.
Displ
displ.com › solutions › monetize › direct-ad-sales
Direct Ad Sales and DOOH Content Management | DISPL
Learn how to analyze, engage and monetize offline audience to increase sales ... Oops! Something went wrong while submitting the form. DISPL Direct Ad Sales is a solution that helps maximize advertising revenue on digital signage.
Google News Initiative
newsinitiative.withgoogle.com › resources › trainings › understand-direct-and-programmatic-ad-revenue
Understand Direct and Programmatic Ad Revenue - Google News Initiative
In direct, you sell, manage, and fulfill campaigns with advertisers, without a third party. Direct selling gives you: ... In programmatic, you sell ads through automated technology that sells, manages, and fulfills campaigns for you.
Chartboost
chartboost.com › home › direct ad sales: advantages, challenges, and best practices | chartboost academy
Direct ad sales: Advantages, challenges, and best practices | Chartboost Academy - Chartboost
September 22, 2023 - Direct advertising sales give you the opportunity to vet campaign creatives before they go live in your game. You also have more control over when the ads are shown to your users.
AdPushup
adpushup.com › blog › revenue optimization › how to sell ad space directly? a detailed walkthrough
How to Sell Ad Space Directly? Minimum Requirements, Strategies, etc.
July 16, 2025 - As the name suggests, direct ad sales is a one-on-one deal between publishers and advertisers, cutting any middleman—ad network, SSP, DSP, or any other ad agency, allowing publishers to sell ad space directly.
Smartico
smartico.one › use-cases › how-only-direct-sales-can-save-advertising-in-a-cookie-less-ad-free-subscription-first-world
Direct Ad Sales - The Future of Advertising for Publishers
... Let’s start with a simple definition - direct ad sales refer to a method in advertising where publishers sell ad spaces directly to advertisers, without the involvement of intermediaries or third-party networks.
MonetizeMore
monetizemore.com › blog › direct-deals-101-the-ultimate-guide-to-private-marketplaces
Direct Deals 101: Choosing the Right PMPs for BEST Returns
February 16, 2024 - Direct deals or direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediators like programmatic ad agencies, ad networks, SSPs, or DSPs.
Freestar
freestar.com › home › monetization › benefits of direct sales for publishers
Benefits of Direct Sales for Publishers - Freestar
March 6, 2023 - Publishers can gain more control over their ad space inventory with direct ad sales, make more revenue by increasing CPMs (without additional ads) and concentrate on what they do best—creating high-quality content for their audience.
Adbutler
adbutler.com › blog › article › direct-sales-approach
Should You Consider a Direct Sales Approach?
Not every advertiser is a good fit for your audience so focus on the brands that have something unique to offer them. Remember that relevance is critical for higher audience engagement. Direct sales means connecting with advertisers directly and selling your valuable ad inventory to them.
LinkedIn
linkedin.com › pulse › direct-deals-vs-programmatic-how-ssps-changing-ad-sales-game-blasto-et7wf
How SSPs Are Changing the Direct Ad Sales Game
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Lineup
lineup.com › home › programmatic vs. direct sales
Programmatic vs. Direct Sales - Lineup
September 6, 2022 - While direct sales offer publishers precious face time (virtually, of course) with their top-tier customers, this model also benefits brands. Buying direct enables advertisers to run customized campaigns across multiple marketing channels and-¯access guaranteed inventory for a set price on specific websites.
Adbutler
adbutler.com › blog › article › direct-network-ad-sales-strategy-use
Direct Ad Sales Or Ad Networks? Use Both
The same can’t be said of programmatic ad sales conducted through intermediary ad networks. Direct ad sales give publishers and advertisers the opportunity to create more engaging ad campaigns that would otherwise be difficult to implement with standardized ad inventory options.
Reddit
reddit.com › r/adops › direct ad sales
r/adops on Reddit: Direct ad sales
December 17, 2023 -
I wanted to tap the collective genius of this adops community regarding direct ad sales offers. Enticing agencies and brands can be a challenge at times depending on the site and what the offers are. If there's not much differentiation from targeting inventory through DSP platforms, why would brands pay higher CPMs to buy direct? I know there are some good answers to that question so what are some of the things your organization/clients/3rd parties offer to get brands and agencies to say "yes" to buying direct? This can include categories like unique ad units, sponsorships, data, etc. Thanks for reading!
Top answer 1 of 5
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In demand inventory that is not available programmatically
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Not sure if this is helpful but I traffic ads in an industry with very specific technical niches. Direct ads allow advertisers to directly tap into those audiences since there is really no interest for anyone outside of these niches to visit these sites. The site owners know this, which creates a way to charge advertisers premium rates for their properties. Many do not even open their inventory to ad networks. Also being able to lockdown ads to the site is another plus in the advertisers minds.
Directadsales
directadsales.info
Direct Ad Sales
Direct Ad Sales is an advertising network that operates primarily in the the lending space online. Our role is to connect our publishers with our network of advertisers, providing value to our publishers, our advertisers and the end consumer.
Doubleverify
pub.doubleverify.com › blog › differences-between-direct-sold-and-programmatic-advertising
Difference between Direct-Sold and Programmatic Advertising
July 2, 2024 - Direct sales is completely manual. In other words, it is a very involved process run on maximum human effort in terms of satisfying client needs, negotiations, and back-and-forth communication. This calls for significant time and money as well as the inevitability of human error within the process. On the other hand, programmatic sales uses algorithms to purchase ads.
Digital Content Next
digitalcontentnext.org › home › how publishers can drive direct-sold advertising success
How publishers can drive direct-sold advertising success - Digital Content Next
October 7, 2024 - Sales teams that think holistically across revenue streams can be successful by packaging multiple opportunities into one proposal and creating synergies between different products. When pitching an advertiser on branded content partnerships, like a podcast or video, include display ads in the overall proposal that excerpt the content to play directly in the ad unit and drive users to the campaign landing page.
Indiegraf
indiegraf.com › home › know your audience: a strategy for direct advertising success
Know Your Audience: A Strategy for Direct Advertising Success – Indiegraf
April 3, 2025 - By Dylan Freeman-Grist ● Ads tips for publishers, Blog, Indie Publisher ● December 5, 2024 ... Direct sale display ads are when the advertiser works directly with a publisher to purchase ad space on a specific website.
Le-Vel Thrive
directsalesaid.com
Direct Sales Aid - Advertising for Direct Sales Reps
When you visit our site, you’ll not only find a list of the most popular direct sales opportunities, you’ll also find company backgrounds, product examples, pricing ranges and even rundowns of starter kit contents for direct sales businesses. Each of our listed party plan companies also adheres ...