February 19, 2025 - Choose a standard size for banner ads, such as 300x250 or 728x90 (or use the most popular display banner ad sizes). Display ad design best practices: use eye-catching and attention-grabbing visuals and concise and clear core messaging.

November 30, 2021 - A designer must always consider whether there is a way to ensure the legal disclaimer doesn’t distract from the ad or key message. Clever ways to hyperlink it to legal web pages or pop-ups can be built in. Hover options are a great way to deliver key messages while ensuring the right detail is displayed on a digital display, in spite of the size or format. Designing for format is a key aspect of best-in-class digital advertising.

October 28, 2025 - Unlock B2B display ad best practices that drive conversions. Learn how to design, target, and optimize ads that move real pipeline.

Create 3 to 4 ads per ad group, while trying out different messages with different images, to determine which ad performs the best with your customers. Google Ads can show the better-performing ads within an ad group more often. This removes the guesswork and lets you build on what you've learned ...

September 23, 2025 - Alerts help advertisers respond quickly to prevent budget waste and keep high-quality traffic. To truly reach your display campaigns’ full potential, these best practices must be combined with ClickGUARD’s robust click fraud prevention, creating a powerful strategy for optimizing display ad campaigns and securing a better return on investment.

August 15, 2023 - Text can also become unreadable in smaller ad sizes. You can however use text that is naturally embedded or integrated in an image. But if you need to do so, we recommend that 20% or less of the display asset be text. Do not use button graphics within your images. Only use the original image. Remember those policies from above? Buttons that promise non-existent functionality are one of the deceptive practices that go against Google standards.

October 12, 2022 - Not just for aesthetic reasons, but also to ensure that your ads are approved by ad networks. Design your display ads so they have clearly defined borders by bringing colors or images to the edge.

September 25, 2024 - There’s even the option to include short videos to really make your display ads stand out from competitors and encourage potential customers to engage with your paid advertising. Audiences, opinions and trends change over time. We always recommend continuously testing different elements of your ads, such as headlines, descriptions, images, and call-to-actions (CTAs), to determine what resonates best with your audience and drives performance towards conversions.

June 16, 2021 - Placing your logo along the top of your display ad can help it be one of the first things users see. This can help with brand awareness and building trust by the users knowing what company’s ad they are looking at. However, logos can also still be on the bottom of your ad, just keep them big and easy to see.

June 27, 2024 - Designing your banner ads with smaller screens in mind will provide a great user experience for people who access the internet through hand-held devices. Not to mention, they will align beautifully with Google display ads best practices.

May 9, 2025 - You should focus on the following practices: Upload high-resolution images to demonstrate your offers. Keep headlines and descriptions clear, concise, and benefit driven. Always include a clear call-to-action, like: “Buy 1 Get 1 – Offer ...

November 22, 2023 - Adding your logo is a display ads best practice that will help improve brand recognition and recall.

March 13, 2025 - Google’s machine learning features control RSAs, automatically adopting different ad slots to ensure the best results for responsive devices. If your brand typography isn’t perfect, it doesn’t matter how visually appealing images are used in display ads.

November 30, 2023 - We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!

June 16, 2023 - You want your ad to tell a story, with the last screen being the most effective place for your CTA. For best practices, keep the animation under 15-seconds, looping no more than 3 times.

November 19, 2021 - Dynamic ads automatically change ... each user is seeing the optimal ad creative at the optimal time. As a best practice, all digital publishers should be offering dynamic display ads on mobile in 2021....

July 6, 2021 - Within Google Ads, we can use the placement report to continuously monitor the best performing placements. This report will help you identify where your ads have been shown and where your target audience engages or converts the most. ... It is important that your display ads are getting seen, however, your customers may begin to get annoyed if they see the same ad too many times.

Undoubtedly, using social proof will be one of the Google display ads best practices. The most common social proof you can use is the customer testimonial. These testimonials are like positive reviews but are used differently.

June 15, 2022 - As a best practice, the Interactive Advertising Bureau recommends that ad sizes be flexible to make it easier for website visitors to view ads across different-sized screens. Responsive creatives adapt based on the size of a user’s screen.

June 20, 2024 - Placing banner ads on top or bottom of the mobile screen is a common practice and does not negatively impact the user experience. It is essential and advisable to A/B test your ad placement and constantly measure results to provide a positively optimized experience to your visitors. We can conclude that constant analysis and optimization is the key to successful display ad campaigns for publishers. You need to figure out what fits your audience’s interests in the best manner.