Housed in collectible glass bottles, our Pleasing Nail Polish formula is 12-Free. 3 glossy shades, a pearlised top coat and trappings. Wear them straight or mix and match.

September 3, 2025 - Pleasing is a unisex lifestyle brand by English singer-songwriter Harry Styles. It was launched in November 2021. Pleasing initially launched as a direct to consumer e-commerce brand before expanding to pop-up stores and a permanent retail deal with the Selfridges flagship store in London, England.

January 24, 2024 - While certainly building a foundation on Styles’s generally younger fanbase who are invested from the start, there’s an eye on creating a luxury brand that can accumulate its own cache with careful choices and enough time. Like with everything Styles does, there’s a fair bit of nuance here, and even having invested more time understanding the Harry Styles extended universe than most people, Pleasing has taken a long time for me to crack.

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July 25, 2025 - To promote this expansion, Pleasing will be opening its very own Pleasure Shop, a three-day, immersive pop-up in New York City for customers to be transported into a reality that knows no judgement or shame. The store will be open from Friday through Sunday. Pleasing Yourself will officially launch on Friday online at Pleasing.com. At the time of Pleasing’s initial launch four years ago — when the company released with nail polish, eye and lip products and a facial serum — Styles wrote to WWD detailing how the brand brings his definition of beauty to life.

November 13, 2023 - He believes that Pleasing may even be more authentic than other celebrity brands, where it’s difficult to prove how truly involved the stars really are. “[We have] Harry [Styles]’s direct team working on the brand, so they can allow for a more genuine connection.

September 30, 2022 - Despite the seemingly never-ending influx of new celebrity makeup brands, Harry Styles has somehow managed to make sure that his own, Pleasing, is different from the rest.

July 24, 2025 - Styles, 31, launched Pleasing in November of 2021. The gender-neutral brand was inspired by his own nail art manicures and kicked off with a serum and nail polishes before expanding into makeup in 2022.

November 17, 2021 - Singer Harry Styles, who is known for his gender-fluid wardrobe and love of nail polish, has launched his own beauty brand, Pleasing.

June 2, 2021 - Is there anything that Harry Styles can't do? We think not. The 'As It Was' singer and Don't Worry Darling actor is also the founder of Pleasing, his very own beauty and apparel brand.

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July 25, 2025 - If you’ve been following Harry post One Direction, you’ll know he launched his gender-neutral lifestyle brand Pleasing in 2021. It started with nail polishes and expanded into skincare, fragrance, and merch.

September 5, 2025 - young Harry is cannier than most pop stars. Having recently charmed the beauty sector with his Pleasing brand, Styles and his team have spotted an aching gap in a potentially huge category: vibrators.

December 11, 2023 - Ever wondered what Harry Styles smells like? Well, now we know. Styles' own beauty brand Pleasing has unveiled its first three perfumes, titled Closeness, Rivulets and Bright, Hot.

November 3, 2022 - Styles has been known for wearing colorful manicures over the past few years, and his brand, Pleasing, is selling Styles’ own nail polish formula.

In November, Harry Styles announced the launch of Pleasing, his first beauty brand, in his Winter 2021 Dazed cover story. As he shifts from musician to beauty mogul, he prepares to enter a new, risk-taking and career-defining chapter.