Adviso
adviso.ca › en › blog › tech-en › the-future-of-programmatic-how-dsps-and-adtech-are-transforming-digital-advertising
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Think of DSPs as your brand’s ad-buying engine, leveraging data to bid for the best ad spaces. Meanwhile, SSPs, acting on behalf of publishers, sell this ad space in real time, all facilitated by the ad exchange, a high-speed auction house connecting both sides. The real strength of programmatic lies in its precision and efficiency.
Setupad
setupad.com › home › programmatic advertising › 10 best demand side platforms (dsps) for programmatic advertising in 2025
10 Best DSPs For Programmatic Advertising in 2025
January 10, 2025 - StackAdapt DSP excels in native advertising by seamlessly integrating ads into relevant content and enhancing user engagement. Recognized among North America’s top digital marketers, this cutting-edge programmatic platform leverages advanced machine-learning capabilities and offers a user-friendly experience.
Videos
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Ad Tech Explained: What is a DSP vs. an SSP? - YouTube
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Learn Programmatic Advertising in Just 5 Minutes ⏰ - YouTube
- YouTube
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Programmatic Advertising Explained! Programmatic vs. DSP: What's ...
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DV360 Tutorial | What is a DSP? (Lesson 2) - YouTube
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What is a Demand Side Platform (DSP)? How It Helps Publishers? ...
What is programmatic advertising?
Programmatic advertising is the use of advertising technology to buy and sell digital ads. Programmatic advertising serves up relevant ad impressions to audiences through automated steps, in less than a second.Programmatic advertising uses an automated process, within advertiser-defined parameters, to purchase digital ad inventory across the web, mobile, apps, video, and social media. Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals, like shopping patterns.Programmatic ad buying takes
advertising.amazon.com
advertising.amazon.com › en-ca › blog › programmatic-advertising
Programmatic Advertising - What It Is and How It Works | Amazon Ads
Examples of programmatic advertising
To improve their global reach, Nestlé turned to GroupM, which helped by creating audiences within AMC and activating them through Amazon DSP campaigns. Amazon DSP is an omnichannel marketing solution that provides choice and flexibility to deliver relevant ad experiences that create meaningful connections. For example, Nestlé and GroupM created a remarketing audience for users who had clicked on the brand’s Sponsored Products ads but had not yet made a purchase.
advertising.amazon.com
advertising.amazon.com › en-ca › blog › programmatic-advertising
Programmatic Advertising - What It Is and How It Works | Amazon Ads
What is programmatic media buying?
Programmatic media buying uses an automated process to buy digital space for ads. Programmatic media buying also cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.
advertising.amazon.com
advertising.amazon.com › en-ca › blog › programmatic-advertising
Programmatic Advertising - What It Is and How It Works | Amazon Ads
software which allows a digital advertiser to administer multiple ad exchange and data exchange accounts through one interface
Wikipedia
en.wikipedia.org › wiki › Demand-side_platform
Demand-side platform - Wikipedia
1 week ago - Programmatic Direct refers to automated transactions that occur without real-time bidding. Prices and terms are negotiated in advance between the advertiser and publisher through a demand-side platform (DSP) or ad server integration.
Basis
basis.com › home › resource center › programmatic advertising 101: what is a dsp?
What is a DSP? | Programmatic Advertising 101 | Basis Technologies
May 8, 2023 - To start: Programmatic is a very broad term. Simply put, it’s technology that automates digital media buying. This can include automating anything from rate negotiation and campaign set up to optimizations and actualizations.
Amazon Ads
advertising.amazon.com › en-ca › blog › programmatic-advertising
Programmatic Advertising - What It Is and How It Works | Amazon Ads
August 8, 2023 - DSPs help brands and agencies (the demand side) determine which impressions to buy and at what price (the supply side). Advertisers can select audiences based on demographics, shopping patterns, browsing behavior, and many other signals. A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of advertising impressions via ad exchanges.
Postmediasolutions
postmediasolutions.com › en-ca › blog › the-programmatic-buying-ecosystem-ssps-dsps-and-ad-exchanges
The Programmatic Buying Ecosystem: SSPs, DSPs and Ad Exchanges
February 27, 2025 - By automating the buying and selling ... target the right audience at the right time. In this ecosystem, advertisers use demand-side platforms (DSPs) to automate ad buying and publishers use supply-side platforms (SSPs) to automate ...
Neil Patel
neilpatel.com › blog › keeping up with programmatic trends & dsps
Keeping Up with Programmatic Trends & DSPs
April 14, 2025 - ... Publishers: Website owners offering ad inventory. Supply-Side Platforms (SSPs): Platforms that help publishers sell their ad space. Demand-Side Platforms (DSPs): Platforms where advertisers buy ad space.
clockworkTalent
clockworktalent.com › home › blog › top 10 demand side platforms (dsp) for programmatic advertising
Top 10 Demand Side Platforms (DSP) For Programmatic Advertising - clockworkTalent
February 12, 2025 - DoubleClick is a leading DSP by Google and describes itself as an “integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.” · April 2017, DoubleClick announced users were now able to buy Television ad space via the platform. Yet, Google has come under fire recently, along with Facebook, over concerns that their programmatic strategy works with cookies, not people.
Google Support
support.google.com › admanager › answer › 9238466
DSP partners for Programmatic Guaranteed - Google Ad Manager Help
Programmatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews demand-side platforms (DSPs) and partners with them to ensure they meet your expectat
Quantcast
quantcast.com › home
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
UnboundB2B
unboundb2b.com › blog › 7-types-of-programmatic-advertising-platforms
7 Types of Programmatic Advertising Platforms in 2025 (Explained)
September 22, 2025 - Learn about 7 types of programmatic advertising platforms in 2025: DMP, AMP, CMP DSP, SSP, Ad Exchange & Ad Server.
Publift
publift.com › home › blog › what is a demand side platform (dsp), and how does it help publishers?
What Is a DSP? How Demand Side Platforms Work · Publift
2 days ago - A demand-side platform (DSP) is software that's used by advertisers and media-buying agencies to automatically bid, in real-time, on ad inventory offered by publishers. Such inventory includes the full range of online advertising, from various ...
Martechedge
martechedge.com › featured-articles › how-dsps-are-changing-programmatic-advertising
How DSPs Are Changing Programmatic Advertising | Martech Edge | Best News on Marketing and Technology
Programmatic advertising is changing how digital ads are bought and sold, and one tool is making it possible: the Demand-Side Platform (DSP). DSPs automate ad buying, allowing advertisers to reach their target audience.
Reddit
reddit.com › r/programmatic › best dsp?
r/programmatic on Reddit: Best DSP?
March 13, 2023 -
I work in an agency and run all programmatic ads. We currently use Choozle as our DSP but realized this may not be our best fit. Wondering what everyone else uses and why they like it! We need to make really niche audiences and aren't finding that.
Looking at StackAdapt but would love some feedback! Thanks!
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Best DSP is going to be subjective to each trading desk/brand. Things people need to consider when selecting "best" range from - fees, channels available, measurement solutions, ad units supported, built in features like DCO, Audience insights, channel planning, cost of entry, ease of use, customer support etc. There is generally no one way to pick a best DSP.
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StackAdapt's no fee and no contract nature make it a great platform for you to move over to while you see if there are other choices for you out there. I'm using it as my secondary DSP (Amazon DSP is the first since I deal with Amazon sellers) but SA is a great platform that has what you want, without maybe all the bells and whistles of the much more expensive TTD or DV360.
Reddit
reddit.com › r/programmatic › dsp for small business recommendation
r/programmatic on Reddit: DSP for Small Business Recommendation
May 30, 2025 -
Hello,
I'm doing a two pronged search in which I want hands on programmatic advertising and at the same time, help a friend of mine with programmatic advertising for his small electronic product. business. This advertising will likely be contextual and look-alike/retargeting based.
I'm an ad trafficker by trade(creative, campaign, pacing management) but don't do programmatic(I only do direct sold) and hoping to get recommendations on DSP's suited for my friend's small business. I've read up on StackAdapt, Simpli.fi, and Basis and was wondering if other ones I should check out. Also if there are any qualities I should look out for in a DSP from a small business perspective, that'll be greatly appreciated.
Thanks again in advance!
Best,
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Honestly you shouldn’t use a DSP. Your friend’s small biz should stick to Google ads and Meta.
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Use a reseller, like The Goodway Group, Jellyfish, Venture Growth or Incubeta. They’re all partners with TTD or DV. That way you don’t have to pay for a seat directly from TTD or DV.
Eskimi
eskimi.com › blog › programmatic-advertising-platforms
25 Programmatic Advertising Platforms You Should Try In 2024
May 22, 2023 - Thanks to programmatic platforms, ... real time. ... Demand-side platform, or DSP, is programmatic software that advertisers use for automated media buying from multiple sources....
Growthmarketinggenie
growthmarketinggenie.com › home › programmatic advertising: your guide to dmps, dsps, and ssps
Programmatic Advertising: Your Guide to DMPs, DSPs, and SSPs - Growth Marketing Genie
February 7, 2024 - In digital marketing terms, DSP stands for demand-side platform. This is an application that enables advertisers to purchase ad impressions. It serves as an interface that connects advertisers to the programmatic advertising ecosystem and helps ...
Gourmet Ads
gourmetads.com › articles › programmatic-advertising-types-rtb-dsp-ssp-and-dmp
Programmatic Advertising Types: RTB, DSP, SSP & DMP | Gourmet Ads
January 8, 2024 - Demand-side platforms (DSPs) are platforms that enables advertisers to buy ad inventory programmatically, through RTB or other methods. DSPs provide a range of tools and features to help advertisers manage and optimize their ad campaigns, such ...
Zuuvi
blog.zuuvi.com › marketing-insights › programmatic-advertising-and-dsps
Ultimate Guide: Programmatic Advertising and Demand-Side Platforms
September 9, 2025 - With real-time bidding (RTB), brands ... keeping costs down and relevance up. A Demand-Side Platform (DSP) is like a programmatic command center for ad buyers....