October 16, 2021 - With widespread supply chain warnings, retailers including Amazon and Target started to offer holiday promotions even earlier than normal to get ahead of the lack of inventory and to ease consumer anxiety. That may yet lead to an accelerated timeline for holiday gift buying. NPD Group said in its annual holiday shopping outlook that 51% of respondents to a survey said they plan to start holiday shopping before Thanksgiving, but that is only up slightly from last year.

October 30, 2021 - “We knew our customers would want to come in earlier this year,” said Russ Patrick, a merchandise manager for Neiman Marcus, which began selling holiday goods — including fully decorated Christmas trees — in September. “There is a desire to make up for last year’s season that was very impacted by the pandemic.” · Discount retailers are also capitalizing on the supply-chain rush. “People are thinking, ‘Oh my gosh, the stores aren’t going to have product,’” said Bruce Levine, the chief merchandising officer at 99 Cents Only Stores, which is based in California. “This mind-set is making people want to shop early, and we wanted to take advantage of that.”

September 13, 2021 - Deals are typically found around Black Friday and Cyber Monday, but last year the Covid pandemic pushed more shoppers online. As a result, retailers started slashing prices in the beginning of November — or earlier.

April 4, 2023 - Consumers say they will begin holiday shopping in October 2021. Learn what product categories will be in demand and other statistics with our latest report.

November 12, 2021 - Shipping disruptions and the threat of shortages mean some consumers finished shopping before the holiday season even began.

May 23, 2024 - A Salesforce survey reported by Practical Ecommerce found that 37 percent of consumers anticipate starting to shop for the holidays early this year. According to that article, customers may shift their Christmas spending from the big seasonal ...

October 1, 2021 - Target (TGT.N), opens new tab, Pottery Barn (WSM.N), opens new tab, Ulta Beauty (ULTA.O), opens new tab, Gap (GPS.N), opens new tab and PacSun are among retailers promoting holiday decor and gifts as early as mid-September amid a global supply-chain ...

August 18, 2025 - We're now seeing holiday sales launch as early as October to capitalize on sales sooner." However, those sales will look much different than in years past, and getting the best deal will take a bit more effort. "Consumers should be flexible to take advantage of sales and will likely need to shop and watch multiple retailers," she said.

October 14, 2021 - Start your holiday shopping early especially on harder-to-find items. Expect more shortages before Christmas and supply-chain distruptions.

November 2, 2021 - Forty-five percent of our respondents report that they already started holiday shopping in early October.3Graeme Bruce, “Christmas shopping: Here’s when America really gets it ...

July 26, 2025 - These are concerns for just about any holiday season, which is why many people begin their shopping early in the year. However, 2021 brings with it the fear of drastic increases in fuel prices and a shortage of delivery drivers.

October 13, 2021 - So experts say you better get in the holiday spirit early this year. Experts are anticipating sales to grow about 7% over last year's spending but shoppers should expect fewer discounts, longer shipping times and limited inventory overall.

October 20, 2021 - World Cup mania ⚽️ 🏆 Discover PLAY 🤩 Shop early deals 🛍️ Check home prices 🏠

September 14, 2021 - "For the last-minute purchases that I really wanted to get before Christmas, am I going to bother if you tell me the delivery window is eight days and it's 3 days before Christmas?," he said. "They may say, 'Forget it. I'm not going to bother.'" Retailers will miss out, too, if they don't have salespeople available to find or suggest items and make sure popular purchases are quickly replenished in aisles, he said. If you're expecting a good deal or a high-demand item this holiday season, you better shop early.

December 20, 2023 - A new report from Wells Fargo cited a key theme for holiday sales in 2021 — simply put, to be early. “That is as true for shoppers and retailers as it is for producers and shippers, where Santa’s helpers all over the world have been pulling out all the stops to restock depleted inventories despite ongoing supply chain constraints and COVID flare-ups that have kept workers out of factories at times,” Wells Fargo analysts wrote.

November 25, 2025 - McKinsey & Company. (November 6, 2023). When consumers are intending to begin holiday shopping in the United States from 2021 to 2023 [Graph]. In Statista.

May 23, 2024 - I think Black Friday will see a high water mark for early Christmas shopping but being optimistic, I think 2021 will see a resurgence of December in store shopping for whatever is left in stock at that time.

December 24, 2021 - ALINA SELYUKH, BYLINE: Well, shopping in person - it's affected it a little bit. A company called Placer.ai tracks how often people visit stores, and they noticed the impact of this new variant in the past couple of weeks. The last Saturday before Christmas is usually called Super Saturday because it's the second busiest shopping day for stores normally.