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Lit Extension
litextension.com › home › ecommerce platforms › ecwid reviews 2025: pricing, key features, the good & bad
Ecwid Reviews 2025: Features, Pricing, Pros & Cons, And More
Ecwid Reviews 2025: Features, Pricing, Pros & Cons, And More
Our Ecwid reviews have explored every key feature of this platform. Overall, while there are some areas for improvement, Ecwid remains a solid choice for anyone looking to build an online store. Click for our full analysis!
Rating: 4.4 ​
Discussions

Anyone tried Ecwid? I just saw a commercial for it on Instagram and I'm curious about other's experiences, if any.
I considered it pretty strongly. Ended up not going with it. It has some limitations without starting to pay for it of course. It was more money that I wanted to pay right now since I have very little confidence in how much my website will be making in the short-term. I'm actually building my website using something called a surecart. So far I'm happy with it. More on reddit.com
🌐 r/EtsySellers
14
4
December 20, 2022
Ecwid ?

Honestly hate to be Brutual but you asked for it. All these people talking about setting up an online store in 30 mins or overnight is complete and utter rubbish. A website made with love and confidence will take you easily hours, nights and months of work. Even if you are to use elementor a drag and drop website builder powered on woocommerce.

You need to design professional banners, you need to take professional and persuading photography shots, you have to write up all the text that will go on the website.

You can’t throw a quick and dirty site together and expect it to bring in sales, it will just turn people off and think it is a scam.

My e-commerce store took me about 7 8 months to develop thats with the help of me and 2 coders. It also costed me thousands upfront that was well worth the investment.

In your situation I would rather go with a platform like Etsy, Amazon, eBay etc.

A website needs work and a lot of maintenance.

As for Ecwid I have never used myself but have looked into it it is very similar to woocommerce. I would choose woocommerce as it has a much higher community and is a lot more reliable.

More on reddit.com
🌐 r/ecommerce
8
5
November 24, 2020
WooCommerce vs ECWID: Best Platform for a Small, Fast, and Modern Store?
For a super simple setup with less than 10 products, ECWID might be a better fit. It's less hassle, comes with the features you need, and avoids the extra plugin costs and maintenance headaches of WooCommerce. WooCommerce is solid if you want more customization later, but ECWID gets you going fast with everything built-in. Keep it easy! More on reddit.com
🌐 r/woocommerce
15
1
November 5, 2024
Ecwid vs Shopify Plus?
I'm starting to see why folk don't like your sub More on reddit.com
🌐 r/ecommerce
30
18
February 15, 2023
People also ask

Is Ecwid good for beginners?

Overall, Ecwid is good for beginners, and the free plan is a great chance to try out the service without cost or risk. When you first sign up, wait a few minutes before diving into creating a store. Within 15 minutes or so, you’ll receive a welcome email that includes links to several tutorial articles and videos to walk you through the process.

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forbes.com
forbes.com › advisor › business › ecwid-review
Ecwid Review (2025): Features, Pros And Cons – Forbes Advisor
Does Ecwid work with WordPress?

Ecwid works with WordPress through a plugin or by pasting a small bit of code from your Ecwid store. While the plugin works with both WordPress.org and WordPress.com sites, it’s important to note that access to the plugin may be limited by your plan level with WordPress.com.

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forbes.com
forbes.com › advisor › business › ecwid-review
Ecwid Review (2025): Features, Pros And Cons – Forbes Advisor
Do I need a website to sell on Ecwid?

Ecwid includes store hosting powered by Amazon Web Services (AWS), so you do not need another website to sell on Ecwid. However, you can embed your Ecwid store into any website that allows custom code additions if you prefer. Ecwid hosting includes unlimited bandwidth and storage.

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forbes.com
forbes.com › advisor › business › ecwid-review
Ecwid Review (2025): Features, Pros And Cons – Forbes Advisor
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Trustpilot
trustpilot.com › home › business services › it & communication › e-commerce solution provider › ecwid by lightspeed reviews
Ecwid by Lightspeed Reviews | Read Customer Service Reviews of ecwid.com
September 29, 2025 - Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. ... I've used ECWID for 10+ years. They were good and reliable...and then Lightspeed took over. Since then, it's been problem after problem after problem. - Poor performance. - Broken el...
Address   460 Park Ave S 7th Floor, 10016, New York
(3.3)
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Style Factory Productions
stylefactoryproductions.com › home › ecwid review — key pros and cons, pricing and alternatives
Ecwid Review — Pros and Cons, Pricing and Alternatives
Ecwid Review
In-depth Ecwid review — we explore the pros and cons of a leading ecommerce solution that lets you add a store to any website. Ecwid has a lot going for it. It can be used entirely for free, lets you add ecommerce to any website and comes with good features for selling in different languages and currencies. Its 'Instant Site' feature represents a really easy way to get a one-page store of the ground, and will suit a lot of ecommerce beginners nicely. Its SEO features could be better however, especially where redirect creation is concerned.
Rating: 3.5 ​
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Ecwid
ecwid.com › home › reviews and rewards: leader in ecommerce
Ecwid Reviews & Ratings: See What Merchants and Experts Say
March 18, 2025 - Ecwid is suited for any type of business model. Here are some of our exceptional online sellers. A blooming floral shop selling custom bouquets and arrangements. ... Wine artisan specializing in handcrafted, natural wine art. ... Trusted by businesses worldwide, our solutions are customized to suit the needs of you and your customers, no matter the location. ... Read all about their success stories. ... With great reviews backing us, we're confident you'll be satisfied.
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Forbes Advisor
forbes.com › advisor › business › ecwid-review
Ecwid Review (2025): Features, Pros And Cons – Forbes Advisor
Ecwid
Ecwid is a flexible e-commerce platform you can embed in your own website, includes store hosting and offers a free selling option. Ecwid by Lightspeed, short for e-commerce widget, is one of my favorite e-commerce platforms for new businesses. While it has plenty of quirks, its flexibility in allowing embedding on existing sites, social media selling and a mobile app-based point-of-sale (POS) option make it a good choice for small businesses just getting started in e-commerce—but they want to move to another platform later as budgets grow.
Rating: 4.6 ​
Find elsewhere
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EXPERTE.com
experte.com › ecommerce software › ecwid review
Ecwid (by Lightspeed) Review: Solid Ecommerce Software? | EXPERTE.com
Ecwid (by Lightspeed) Review: Solid Ecommerce Software?
Turning to emails, Ecwid supports sending newsletters through its console, however, it doesn't provide an integrated email newsletter tool for this. Instead, subscribers (Business and Unlimited) can integrate Mailchimp. Only then is it possible to send automated emails informing customers about special offers or events. Other providers we've taken a look at in this review ...
Rating: 4 ​
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Appy pie Automate
appypieautomate.ai › blog › reviews › ecwid-review
Ecwid Review: Why Is It A Go-To Choice For Online Store Builders?
September 20, 2025 - Ecwid's customer support has received mixed reviews, and I can understand some of the concerns. While the support team is generally helpful and knowledgeable, I found that the response time could be slower than expected, especially for more urgent issues.
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Shift4Shop
shift4shop.com › comparison › ecwid
Ecwid Review | Best eCommerce Platform (September 2025)
You may be tempted to take that chance, since Ecwid notably offers a free plan; but, be aware that their free plan is designed with intense limitations, like only 10 products, that will end up forcing you to upgrade to a paid plan if you’re serious about your online business. It should be noted that, at the end of the day, Ecwid isn’t able to substitute a proper online store; it’s best used as a supplementary plugin for an existing site.
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Ecwid
support.ecwid.com › hc › en-us › articles › 13231936180252-Product-reviews-and-ratings
Product reviews and ratings – Ecwid Help Center
Product reviews and ratings are customer feedback on product quality and user experience that you can collect and publish on your website. They help store visitors make informed decisions when buyi...
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Ecwid
ecwid.com › apps › marketing › helpful-crowd
HelpfulCrowd: Product & Business Reviews + Q&A
Gotta say, so far in my setting up this new ecommerce world this has been the best laid out and best integration...that would include mailchimp, yotpo, shipstation and orderdesk. The guys have really nailed it! Dave.D, Land Shark Outfitters. The Only Customer Review Marketing Platform You’ll Ever Need
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PCMAG
pcmag.com › home › reviews › e-commerce & payments › e-commerce software
Ecwid Review | PCMag
Ecwid
Ecwid makes it simple to create an online store and export it to other popular marketplaces, but it locks important features behind higher-end tiers. An easy-to-use e-commerce platform with a few irksome limitations
Rating: 3.5 ​
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Tooltester
tooltester.com › home › website builder ranking › ecwid
Ecwid Review 2025: When (and when not to) use Ecwid!
Ecwid
Ecwid looks like a pretty powerful e-commerce add-on for existing websites. Check out our review to find out if it's worth your time and money!
Rating: 4.3 ​
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The Retail Exec
theretailexec.com › home › tools › ecwid by lightspeed review
Ecwid by Lightspeed Review
August 20, 2025 - Targeting beginners to seasoned sellers, this intuitive platform simplifies the creation of an ecommerce site like Wix and Weebly, with a robust ecommerce website builder, offering a smooth checkout experience, supported by various payment providers like Apple Pay, PayPal, and credit cards. With a focus on flexibility, it offers diverse Ecwid plans including free and paid plans, the business plan, the unlimited plan, and the venture plan, each augmented with features such as dropshipping, no transaction fees, and a customizable product page.
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G2
g2.com › discussions › is-ecwid-better-than-shopify
Ecwid - Is ecwid better than Shopify? | G2
September 13, 2023 - Ecwid has built-in automated emails and abandoned cart, as well as a block-style site. In my opinion it was easier to set up. ... •over 1 year agoHow are entrepreneurs leveraging Shopify to build and grow their online retail businesses? ... With over 3 million reviews, we can provide the ...
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Better Business Bureau
bbb.org › us › ca › encinitas › profile › ecommerce › ecwid-1126-1000053988
Ecwid | BBB Business Profile | Better Business Bureau
... Read full review · "The company tells you theyll help u build a domain for you website but actually gives nothing. Ecwid is a scam I told them I wanna close the account two months ago in thght they closed it yet theyre still sneaking money ...
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Info-Tech Research Group
infotech.com › software-reviews › products › ecwid
Ecwid Customer Reviews 2025 | B2C eCommerce | SoftwareReviews
I would highly recommend Ecwid to any business that is looking to get started or improve their e-commerce operations. The all-in-one solution enabled me to launch quickly and gain key customer touchpoints, such as live chat.
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Yaguara
yaguara.co › home › ecwid review 2025: features, pricing, pros & cons
Ecwid Review 2025: Features, Pricing, Pros & Cons
December 18, 2024 - You must have heard about other e-commerce platforms like Shopify, Woocommerce, and Bigcommerce offering a free trial to retailers. But Ecwid stands different here as it adds a free plan with the paid ones. Each plan comes up with its advantages and disadvantages.
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Ecwid
ecwid.com › apps › marketing › infiniteapps-reviews
Automated Customer Reviews: Boost Google reviews, Facebook reviews, Yelp & more
Your Facebook reviews / Google reviews / Yelp reviews / any other review site ratings will explode!