July 1, 2022 - Forwarding rate or sharing is a helpful metric to track because it gives you an idea of how many brand advocates you have. It tells you what percentage of subscribers are recommending your emails to others. Developing brand advocates through email marketing is a great strategy, especially considering 81% of consumer’s purchasing decisions are influenced by friends’ social media posts.

This metric can help you have a big-picture view of the success of your email campaigns. ... Click-through rate = (Number of people who clicked on a link in the email / Number of emails delivered) x 100 · According to a Campaign Monitor study, the average email CTR is 2.3%, but this drops to 1.8% for marketing emails.

This post provides an overview of various email marketing metrics that eCommerce companies should track in order to measure the success of their campaigns.

Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing. These benchmarks serve as vital metrics that enable businesses to gauge the effectiveness of their email marketing strategy.

November 1, 2023 - In my experience, CTR is a crucial metric for all email marketers to track, as it gives direct insight into how many people on an email list are engaging with the content and interested in learning more about a brand or offer.

This metric measures the percentage of clicks out of the total emails delivered. It indicates your email is receiving engagement. We have found that Educational and Problem-Solving emails get sky-high CTR. Our average CTR on our email marketing campaigns that are focused on promoting our product is 35% which is pretty good.

Learn how you can benchmark performance, the most important email metrics to track for campaign performance and deliverability, and how you can improve your performance.

2 weeks ago - The key email marketing metrics to monitor vary based on your goals. Open rates show how many subscribers value your emails, while click-through rates track link clicks. Conversion rates measure how many people complete your desired action, like making a purchase or signing up for an event.

2 weeks ago - The median email click-to-open rate across all email marketing campaigns was 6.81%. Click-to-open rates across industries ranged from 2.96% to 14.82%. Click-to-open rate (CTOR) shows the percentage of the people who open your email who also click on it. CTOR is a useful metric because it can show how engaging your email content is.

July 31, 2025 - Need a helping hand? Register for Moosend’s email marketing automation tool to get all the personalization and segmentation options you need to succeed. In general, your return-on-investment (ROI) is an email metric used to measure the overall profitability of your marketing strategy.

Discover the five essential email marketing KPIs—open rate, CTR, conversion rate, bounce rate, and unsubscribe rate—and learn strategies to optimize your campaigns.

February 12, 2024 - Bounce rates are one of your most important email marketing performance metrics because they indicate the health of your recipients’ list. Bounce rates measure the rate at which your emails did not successfully arrive at your recipients’ inboxes and therefore “bounced” back to your email.

2 weeks ago - Marketers can harness it. From subject lines to landing pages, aligning with what your audience is already tuned into increases opens, clicks and conversions. Consistency beats cleverness. Regular timing, relevant cues and clear CTAs create a rhythm customers anticipate, driving lift across every major email KPI.

November 9, 2022 - page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.

November 25, 2024 - A complete guide to the 7 key email campaign metrics every organization should track for success, and how to calculate them.

1 month ago - It’s typically calculated using three key metrics: Daily open rate = (Number of opens on day X ÷ Total emails sent on day X) × 100 · Daily click rate = (Number of clicks on day X ÷ Total emails sent on day X) × 100 · Daily conversion rate = (Number of conversions on day X ÷ Total emails sent on day X) × 100 · By tracking open rates, clicks, and conversions ...

Revenue per subscriber is very important for 2 key areas: measuring the effectiveness of your email marketing in terms of costs and revenue, and measuring the impact of high-level changes to your email strategy.

1 month ago - Go Beyond Basics: While foundational, true success is measured by metrics that track list health (bounce rate, spam complaints), audience engagement (CTOR), and business impact (conversion rate, LTV, ROI).

1 month ago - 2025 Benchmark: 20%+ for bulk emails, 30-40% for well-segmented campaigns, 40-70% for triggered emails. This metric will help you understand how many customers are coming back to reopen an email.

November 17, 2025 - Click-through rate: the percentage of people who clicked a link in your email out of the number of people who opened your email. Deliverability results: a dashboard listing the number of successful deliveries, bounces, unsubscribes, and spam reports. Clicking any of these metrics leads to a ...