Graphic designers help organizations form their brand and express a particular identity or idea for promotional and advertising material. An entry-level graphic designer is just starting out in their career, and typically assists or shadows veteran graphic designers in their job duties before being assigned their own projects. Their primary goal is to learn how to create visual concepts to communicate a message that informs, inspires, or captivates customers. Entry-level graphic designers train to become skilled in the manipulation of colors, shapes, fonts, images, photography, print design, logos, and animation, and may use computer software or draw by hand. Examples of their work include layout and design for brochures, magazines, advertisements, corporate reports, and billboards.