January 20, 2025 - Examples of consumer research in action include finding ways to improve consumer perception of a product, or creating buyer personas and market segments, which help you successfully market your product to different types of customers.

October 17, 2025 - Sifting through hundreds of open-text responses, for example, can be completely streamlined with AI-powered analysis and summaries · How is qualitative market research important for your product development process? It’ll help you understand the needs of your target market better. You can ask survey questions for new products that will steer your idea generation in the right direction, gathered by real consumer insights and consumer feedback.

These new ingredients and products were overwhelming consumers. After implementing new formulas, the competitor brands would advertise their ingredients as the best on the market, providing almost magical results. So the team at L'Oréal decided to research their consumers’ expectations instead of simply crafting a new formula on their own.

Example: A retail clothing brand surveys 2,500 customers across different demographics to determine optimal pricing for a new product line. The quantitative research reveals that 68% of their target market considers $89 the maximum acceptable ...

Learn the essential steps of product market research, explore various methods, and read about real-life examples of product market research.

May 22, 2025 - Recently, we conducted a new product development market research study on behalf of a fragrance and essential oil diffuser manufacturer. In this section, we’ll discuss the real-world objectives, processes, and outcomes to give a better example of how (and why) organizations can conduct product and development research.

October 1, 2024 - For example, if you’re selling athletic clothing, you could ask them to rate the product fit, material quality, durability, style, color, and other specific factors. If you leave the questions too open ended, people will give you generic feedback that might not be very helpful for improving the product. A solid product market research process takes the guesswork out of product launches by giving you the data you need to identify and design the best product for your audience.

A customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders. Let's consider a hypothetical scenario where a company is planning to launch a new smartwatch. Here are six steps that are an example of market research for a new product.

Coca-Cola tests flavors through surveys, taste tests, and regional preference studies before launching products. Market research ensures new flavors resonate with local audiences and reduces the risk of unsuccessful product launches.

July 12, 2024 - Primary research often presents findings through charts, tables, and participant quotes. Secondary research uses decision-making models such as Porters 5 Forces, SWOT analysis, and value proposition canvases to organize and present information effectively. Market research for new and existing products help companies grasp what their customers want, their preferences, and behaviors.

January 10, 2025 - For example, we recently helped Dynamic Discs test market demand and find a production partner for their new Scout Baskets, generating $2.4M in new product revenue in the first half of the year.

Are there new demographics entering the home improvement market? Consider, for example, how the rise in Millennial first time home purchases is affecting purchase paths for home improvement products and “Do-It-For-Me” Contracted Services. How this demographic researches, purchases, and installs home products is different.

For example, qualitative market research can be done to find out a new target market’s reaction to a new product to translate the reaction into a clear explanation for the company.

Say you're a fashion brand expanding ... to understand market potential. You'd read market reports from Mintel or Nielsen Company to understand consumer demands for sustainable products....

October 3, 2024 - Let’s consider these steps of market research before launching a new product in more detail. Market research often reveals counter intuitive facts about your market, even if you think you are already well acquainted with it. For example, research has shown that ‘snacks’ are often used as a meal substitute, and that therefore successful confectionery-type snack products tend to be more ‘foody’ than one might expect: ingredients like cereal, peanuts, biscuits, and fruit which help break up the overall chocolate are very well received by customers.

June 15, 2025 - Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy for introducing it to the public. This can include information gathered to determine market segmentation.

June 5, 2023 - That is why market research has evolved from “nice-to-have” to an “absolute necessity”. After all, it gives product managers critical insights into customer needs and preferences while helping them understand their competitive landscape. “Nearly 30,000 new products are introduced each year, and 95% of them fail”Clayton Christensen, professor at Harvard Business School

Lego's story is not a recent one, but it remains just as impressive: through one of their research projects, the company discovered that only 9% of their primary toy users were female.

November 4, 2024 - Focus Groups are a qualitative research technique that involves gathering a group of individuals to discuss their thoughts and opinions about a specific product or service. Focus groups can be used to identify unmet needs, evaluate product concepts, and gain insights into the target market’s preferences and attitudes. Additionally, focus groups can be used to gauge interest in new technologies and materials and identify potential gaps in the market for innovative products that utilize these technologies and materials.