What are examples of qualitative and quantitative data?
An example of qualitative data is a transcript from an interview, and an example of quantitative data is a measurement of the average height of men in the UK.
Why use both quantitative and qualitative data?
Occasionally, researchers use both quantitative and qualitative data for their research. For instance, case studies may obtain both of these types of data. Quantitative data may be used to summarise variables such as the participants' demographic information. Then qualitative data may be used to get an in-depth understanding of the phenomenon being investigated.
Why is it important to have qualitative and quantitative data?
It is important to have qualitative and quantitative data because they provide different depths of information and may be more appropriate to use depending on what is being investigated. Both types of data have different strengths and weaknesses.