From the simple, striking Nike swoosh to the intricate Juicy Couture crest, from typographical logos like the Gucci GG to the wordless icons like the Vivienne Westwood orb, logos and branding are everywhere in fashion, as both a design element and a signaling element. Some, like the Lululemon omega, are meant to be wordlessly recognizable, while others, like Supreme, spell out the brand name point blank. Some brands, like Louis Vuitton, create allover prints for entire garments using their logo, while others, like Hunter, rely on a single placement of the logo to convey their brand.

The use of logos and branding is a consistent element in fashion that transcends substyles, from preppy to goth to athletic to streetwear (Vineyard Vines, Lip Service, Adidas, Off White), from luxury design houses to budget brands and mall stores (Burberry, Hermes, Champion, American Eagle), and everything in between.

Some discussion questions to consider:

• What are your favorite logos or brand symbols?

• Which ones stand out to you from a graphic design standpoint?

• Which ones stand out to you from a placement standpoint?

• Are there any logos that you love from brands whose merchandise otherwise doesn't catch your eye?

• What have been your favorite trends in branding?

• What do you feel like are the most iconic logos?

• What are your favorite pieces in your own wardrobe which utilize these design elements?

A footnote: Logos and branding can be sorta polarizing in fashion and on this sub. It's OK if you don't personally want to incorporate them into your own wardrobe, but if you aren't a fan of logos and/or branding, please respect the appreciation nature of this post and keep scrolling. Thank you!