Yes it's free, but also yes you have to spend money to get more accurate results. It's free to generate keyword ideas and get a range for search volume, but the more accurate numbers are given to accounts that are spending with them. For example, I just looked up the same keyword in both our manager account and in my non-spending personal account. The non-spending account told me the average monthly searches for this keyword was "1k - 10k" but in the manager account, it says it's 1,600. It's great for generating keyword ideas - I think much better than the paid tools; more variety and keywords I'd never expect. But if you're only seeing a wide range for search volume, it isn't very helpful in making your final decision on what to target. In the example above, I might pursue that keyword thinking it has potential, not knowing it's actually on the very low end of their range. More on reddit.com

I had the same issue with Google Keyword Planner showing ranges like 100-1k instead of exact numbers. It made it tough to make informed decisions. That's actually why I started using the SERPtag keyword planner tool . It provides fast and accurate keyword data, including exact search volumes, which has been a game-changer for my projects. You might find it helpful too! More on reddit.com

Yes. Google Keyword Planner will show no volume data for keywords that it does not let you run ads on. More on reddit.com

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