I see flippa sites listed for 0.1-0.9x earnings. In what world does someone sell a business that cheap? A real company sells at a 3-4x minimum multiple. If you buy from flippa get a copy of their bank statements and tax returns, not some excel file. Over time you’ll know what expenses to look for and you can do your own due diligence. With that money you could start your own business. MOQ overseas is 300 units. Buy some inventory, set up a website, and run some ads. But do your research. Answer from jmoneymain on reddit.com
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Reddit
reddit.com › r/acquisitionsandexits › flippa vs acquire: my candid thoughts
r/AcquisitionsAndExits on Reddit: Flippa vs Acquire: my candid thoughts
December 14, 2024 -

Both of these platforms feel very similar in terms of fees, commissions and the marketplace positioning, so I wanted to dive in a bit and share my thoughts on how they actually stack up.

Flippa

  • Founded: 2009

  • Number of Buyers and Sellers: 450,000 (Founders & Investors)

  • Number of Users: 3 million

  • Number of deals done: 100,000

  • Deal volume: n/a (I couldn't find any reliable data here)

Acquire

  • Founded: 2020

  • Number of Buyers and Sellers: 500,000 (Founders & Investors)

  • Number of Users: 500K

  • Number of deals done: 2000+

  • Deal volume: $500 million

Volume and seriousness of buyers

Flippa: Flippa doesn’t disclose the deal volume, so although founders have done 100K deals on the platform since 2009, it’s not clear what the average exit value is.

Acquire: Claims 500K users. And claims $500M in deal volumes, spread over 2000 deals, so back-of-the-napkin math = the average deal on Acquire is worth $250K.

Unlike Flippa, this makes Acquire more transparent and indicates the sort of success rates founders are getting on their platform.

That being said, Flippa still does a higher volume of sales, which may be appealing if your biggest concern is getting your business in front of a large audience of potential buyers.

Track record and reputation

Flippa: Flippa has been in the business of helping founders and buyers meet and transact since 2009. It’s got an established reputation across dozens of sectors, making it a trusted go-to name in the M&A world.

Acquire: Acquire hasn’t been around as long (5 years now), but has carved out a trusted name for itself amongst startup founders and serious buyers of startups.

Listing visibility

Flippa: Is more pay-to-play. The more your business is worth, the more you pay, but the better visibility.

Acquire: Builds ad campaigns and profile optimizations into every listing. In that sense, visibility comes as standard.

Seller support

Flippa: Very much pay-to-play. If you’re aiming for $1M+ then you get full M&A broker support, and you pay the premium for that service. Given they bill every 6 months, it seems to benefit them that you list for longer.

Acquire: Acquire goes the other way: they want you to have made a successful exit quickly. So, they streamline the whole process from start to finish, and provide helpful support for SaaS founders looking to sell.

Listing fees and sales commission

This is were it get's interesting...

Flippa: Flippa also uses an asking-price model, plus a monthly listing fee.

There’s literally a sliding scale, and the more help you want selling and bigger boost (visibility), the more they charge.

So for example: :

  • < $250K: 10% Fee + $99/mo > $799 to list, boost reach, or have an M&A broker support the process. The listing etc., fees are billed every 6 months.

  • $250K ⏤ $1M: 8% Fee + $99/mo > $899 to list, etc. *

  • $1M+: 7% Fee + $1,299/mo (billed every 6 months) for an M&A broker to support the process.

* Let’s say it takes 6 months to sell for $1M at the top-tier service package, it’s going to cost: $85,394 via Flippa.

Acquire: Acquire also uses an asking-price model, plus a monthly listing fee:

  • < $250K: 8% Fee + $20/mo to list

  • $250K ⏤ $1M: 7% Fee + $50/mo to list *

  • $1M+: 6% Fee + $100/mo to list

* Let’s say it takes 6 months to sell for $1M, it’s going to cost $70,300 via Acquire= A $15,094 difference!

On the numbers alone, Acquire will save some on fees, but I think it really comes down to WHAT you are selling.

Both have a purpose...

For SaaS founders and startups, I think the choice is simple: Acquire is the clear winner.

For founders selling almost anything under $100k, Flippa feels like the better option with more visibility for sellers, even if Acquire now sells across similar categories.

I will say that for larger deals over $250k, it pays to have a legit brokerage. There are a variety of upmarket (or midmarket) specialists here like Quiet Light for ecom, SaaS or Empire Flippers for content.

===

Hope this has all been helpful, I'll update as I can. Welcome any feedback + other ideas in the comments.

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Reddit
reddit.com › r/entrepreneur › anyone purchased an online business from flippa/acquire?
r/Entrepreneur on Reddit: Anyone purchased an online business from Flippa/Acquire?
July 22, 2023 -

I'm on my last couple semester of university and I'm planning on owning a business in the near future after that. I figured that it might be easier to acquire an existing business than starting one from scratch, so I'm starting to look around. I've been looking at marketplaces like Flippa or Acquire and from what I've seen, most projects for sale under $100K seem to be total scams where someone just made a crappy site and faked traffic/sales data. Considering that I'll only have 10-15k to invest, the profitable projects that go for over 1M are out of my league.

I was wondering if anyone purchased a business from one of those marketplaces. I would love to hear any success/horror stories. I'm interested in how much did you spend and if it turned out to be a good investment.

Top answer
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Most of them are scams. People building sites, doing the bare min, then claiming all kinds of potential or just flat out lying to flip them quickly. It's been going on for years. They claim it's "passive income". You don't need to do anything, it just makes money. They claim they need to get rid of it because of personal finances, or finance another project, or don't have the time to run it anymore. Most of them are drop-ship sites built on Shoppify. Some on WordPress. They're less than a year old. Most aren't making a dime. Don't lose your money, investing in a business that you don't know anything about, or how to run. ESPECIALLY something online. If you really want to build something successful, learn how, and do it yourself. You have a better chance of being successful when you understand what you're doing. That said, putting up yet another ecommerce site tends to fail most of the time.
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Let me put it this way, I'm a dev that sometimes sells software that's "ready to go" or older web assets I have, but I don't list on Flippa. It's so much junk it gets lost and I don't expect to find the right buyer there (ive tried). The sites that make money on there are few are far between and often priced in some absurdist way. Most of what selling are copied templates of a concept that gets a buyer who thinks "if you build it they will come" is business advice. Youre going to see a lot of opportunities to invest in SaaS over the next year as it becomes faster and more efficient to release apps. If you have an industry you know well or want to target, there are even ideas for apps in that space that just need funding behind to get the dev time. That may be a way to go, investing in building something vs just buying something. There isn't really an organized list of these, it was Flippa forever, empire flippers years ago, microacqhire became acquire and now it seems it's just that and the registrars selling expired domains. Now you might see some on product hunt but if they get any traction there they feel they made it and the ask price goes to the moon.
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Reddit
reddit.com › r/saas › best platform to sell a $80k ttm saas business – flippa or acquire or other?
r/SaaS on Reddit: Best Platform to Sell a $80K TTM SaaS Business – Flippa or Acquire or Other?
September 8, 2023 - I’m exploring options to list my SaaS business for sale and would love some insights from those who have experience with Flippa or Acquire. The platform generates around $80K in TTM revenue and has a solid product built over years of development.
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Reddit
reddit.com › r/saas › should i purchase a saas business from flippa with a budget of 300k ? but….. no prior tech experience …
r/SaaS on Reddit: Should i purchase a SaaS business from flippa with a budget of 300k ? But….. No prior tech experience …
May 13, 2024 -

Can someone not very familiar with coding , digital marketing , ect…. Own a SaaS online business ? Could be a company who already has employees tech savvy enough , as owner i can also put my hrs in and work day to day …..

Edit : Thanks to everyone who has been responding , i do want to say , i am open to learning the skill as well ! If ya can point me in the direction of what i need to study to eventually work for a SaaS company and then go for buying one or creating one !

Find elsewhere
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Reddit
reddit.com › r/microacquisitions › anyone actually sold on acquire/flippa?
r/microacquisitions on Reddit: Anyone actually sold on acquire/flippa?
December 15, 2024 -

I see many potential buyers here but I am wondering if anyone actually sold his business/app/website for real money (100k+) on reddit/acquire/flippa. Or is it just all talk and no action? I am thinking about selling my app which runs on autopilot for 6+ years now and makes 7k MRR with a big upside. But I am not willing to give it away for a low price.

Top answer
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I sold on acquire - 6 figure sale. Was a web dev agency. I’ve also sold other businesses. One much higher value through QuietLight, one low 6 figure through a local broker and two direct to buyers (competitors). I’d say with 7k MRR I’d try QuietLight. Their pool of buyers is serious. Acquire - felt like a lot of tire kickers. Less vetting. If you have any “secret sauce” to your business- def don’t put it out there on Acquire. Basically anyone can get to a pretty deep level of business information without any vetting. The questions they ask are similar and as invasive as a “real broker” but again - less vetting. When I was selling the agency - it was financials only until an LOI was signed. But if I had any sort of business process or details I wanted to keep confidential without knowing who the buyer is - I’d have been very reluctant. Whereas QuietLighht and similar brokers set up introductions — video calls — so you know more on a personal level who you’re sharing info with. Hope this helps. (FWIW - I looked at flippa - I’d probably only sell blogs or Ecomm sites through them …’possibly small startup pre revenue apps).
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Have bought two and sold two on Acquire. Lots of time wasters on selling. Eventually got them sold. Did feel like a lot of people fishing for SaaS apps to clone - to see traffic, revenue, etc. And also lots of dreamers on the sell side. Prices that are unrealistic, and/or surely scam businesses for sale. Gotta watch out for the life time deal revenue too.
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Reddit
reddit.com › r/entrepreneur › has anyone sold/bought a business through a startup marketplace (acquire, flippa etc)?
r/Entrepreneur on Reddit: Has anyone sold/bought a business through a startup marketplace (acquire, flippa etc)?
November 11, 2021 - I'm building a company that provides modern market intelligence reports for online business owners and we're currently exploring the possibility of marketing to people who buy or sell businesses through startup marketplaces like Flippa, Acquire, and others.
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Reddit
reddit.com › r/entrepreneur › flippa alternatives
r/Entrepreneur on Reddit: Flippa Alternatives
October 13, 2022 -

I developed a website with an amazing domain name, built out the platform and got busy launching another website that’s taking off like crazy and no longer have time for this one. I want to sell it, the domain name, web hosting and business model to someone who will take it over and run it.

I really do not want to list the business on flippa, I don’t feel like the buyers there will offer enough for it. Are there any alternatives that would generate higher bids?

The site is FICO Sherpa

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Reddit
reddit.com › r/saas › [deleted by user]
Why listing on Acquire.com is a bad idea if you want to sell ...
July 24, 2023 - Little acquire sucks, not sure why anyone uses this. 2% try 0%. Flippa better, always been
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Investors Club
investors.club › home › latest articles › flippa vs. acquire (formerly microacquire): which is best?
Flippa vs. Acquire (Formerly MicroAcquire): Which Is Best? - Investors Club
May 21, 2025 - Flippa is mostly a do-it-yourself marketplace, with relatively little assistance for buyers and sellers. However, the company offers a brokered service for listings above $100,000.
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Reddit
reddit.com › r/entrepreneur › first time buying a business on flippa but having some doubts. need advice.
r/Entrepreneur on Reddit: First time buying a business on Flippa but having some doubts. Need advice.
November 17, 2022 -

I'm looking to start an online business with the goal of generating a full-time income from this. Since I can dedicate a part of my savings to it, I thought it might be a good idea to buy an online business that is already making money. So I started exploring Flippa.

I came across a WooCommerce dropshipping store that's on sale for a 'Buy It Now' price of $2.7K. Went live in April 2022 and is currently making $1.3K/month in profit with a margin of 50%.

Revenue figures are categorized as 'Verified' since the seller connected the WooCommerce data integration directly with the sales page, so data from his WooCommerce store is directly sent to the sales page. That seems legit to me.

However, what is giving me some doubts about the authenticity of this is the fact that this store receives no organic traffic (checked on SEMRush). Seller claims this is because he gets all his traffic and sales by sending emails to a "targeted" list of 34K+ emails (this is also included in the sale). I asked him if these are cold or warm emails, but he has yet to answer this question.

What also seems to be a bit suspicious is that there was a sudden increase of 488% in revenue from April 2022 to May 2022. The seller's explanation was that this is because he started sending those emails starting from April. I highly doubt these would be warm emails, since there's no way you could obtain 34K+ emails through opt-in in one month.

I also told him that it would be more manageable for me if the 'Buy It Now' price would be paid in two monthly instalments. He agreed to this and we agreed to $1.7K for first month and remaining $1K for the second. Payment will be done through escrow.

However, he says that he will transfer the domain and store to me after I put $1.7K in escrow, then after I release the money, he will transfer the email list and all the other remaining assets to me, which also includes 'courses' and 'tutorials' to grow the store further.

I haven't sent any money yet, mainly because I'm still having doubts. That's why I'm eager to hear you guys' opinion on this. Can this be a scam despite the fact that the revenue figures are verified through WooCommerce?

Btw, the seller has the green check-mark in his profile, so Flippa lists him as a verified user.