I need to get this off my chest. I've been building websites with Framer for the past couple of years, both for my agency's clients and our own sites. The new pricing changes have left me feeling frustrated, confused, and honestly a bit betrayed. Here's why.

First, let me be clear - I absolutely love Framer. It's transformed how we build websites. The speed at which we can go from design to a live site is unmatched. The way it handles interactions and animations is beautiful. The component system is a dream. It's genuinely a joy to use.

But these new pricing changes? They show a fundamental misunderstanding of how people actually use Framer in the real world.

Let's talk about translations. I run a web agency in Belgium. Every. Single. Website. we build needs at least two languages. It's not a fancy feature - it's as basic as having a navigation menu. Yet Framer now wants to charge $40 per language? For what exactly? We're doing our own translations. We're not using their AI. We just need to display different text in different languages. That's it.

Here's what this means in practice: Last week, I met with a growing accounting firm based in Brussels that serves both French and Dutch-speaking businesses. They need a simple professional website - about 8-10 pages showcasing their services, team, and expertise. Under the new pricing, just adding French would cost them an extra $480 a year on top of their base plan. Try explaining that to a business owner: "Yes, your professional website is $15/month, but making it accessible to French-speaking clients? That'll be an extra $40 a month." In Belgium, being bilingual isn't a luxury - it's a basic business requirement. This pricing completely ignores our market reality.

And don't even get me started on the editor seats. Framer thinks it's reasonable to charge for each person who needs to edit a website. In what world does this make sense? Every other platform includes at least 2-3 editors in their base plans. You know why? Because that's how teams work. A typical small business website needs access for:

• The business owner

• Their marketing person

• Maybe a content writer

• Sometimes the social media manager

But Framer's solution? "That'll be $20 per person, please!" It's like they've never actually worked with real clients.

But here's what really gets me - the 100 redirect limit. This one genuinely feels like it was decided by someone who has never dealt with SEO in their life. We just migrated a client's 5-year-old website to Framer. Guess how many redirects they had? 237. These weren't unnecessary - they were carefully built up over years of content strategy and URL restructuring. Each one represents real SEO value. Each one prevents a potential customer from hitting a 404 page.

But now Framer says "100 is enough." Based on what? Why put a limit on something so fundamental to web infrastructure? It would be like limiting the number of images you can add to a website.

You know what's ironic? Framer keeps pushing all these fancy AI features that nobody asked for, while ignoring these basic web development needs. Yes, the AI page summaries are cool. Yes, the auto-translations are neat. But you know what our clients actually need? They need their website to:

1. Show up in Google (SEO)

2. Be editable by their team (editors)

3. Be readable by their customers (translations)

That's it. That's the basics. And Framer is now making all three of these things unnecessarily expensive or limited.

I get it - Framer needs to make money. But this feels like they're trying to squeeze blood from a stone. Instead of building a pricing structure that grows with their users' success, they're putting up artificial barriers that actively prevent that success.

The thing is, we WANT to keep using Framer. We WANT to keep recommending it to clients. The core product is fantastic. But these pricing changes make it increasingly difficult to justify. Every client meeting now includes an awkward conversation about why basic features cost extra.

My suggestion to the Framer team? Take a step back. Talk to actual agencies and businesses using your product. Understand how we work. A pricing structure should feel fair - this doesn't. Here's what would:

• Include 2-3 editor seats in every plan

• Make manual translations free (charge for AI translations if you must)

• Remove the redirect limit (or make it much higher)

You can still charge premium prices - just do it for premium features. Not for basic web functionality.

Look, I get it. This pricing shift feels like investor pressure to make Framer more profitable. And I understand the need for sustainable business growth - we all want Framer to succeed. Because let's be honest: Framer is poised to be one of the best tools for website development in the coming years. It's exactly how I've always dreamed websites would be built - the perfect blend of design flexibility and development power.

But to achieve mass adoption and truly compete with the Wix and Webflow of the world, Framer needs to keep its pricing in check. The path to growth isn't about squeezing every possible dollar out of basic features - it's about delivering more value where it matters. Want to charge premium prices? Give us premium features. Advanced analytics, better CMS capabilities, improved collaboration tools - there are so many areas where we'd happily pay more for genuine innovation.

But charging $20 per locale for basic localization? When we're doing our own translations? Come on. That's something most website builders offer for free. Sure, charge for AI translation - that's a premium feature. But manual translation should be included. Same goes for editor seats - every competitor includes at least one or two editors. Charging $20 for the website and then another $20 for someone to edit it? That math doesn't add up.

This feels like a classic case of "giving with one hand, taking with the other." Yes, they increased CMS item limits, but let's be honest - most of us weren't hitting those limits anyway. It's a token gesture while sneaking in price hikes for features that were previously free or unlimited (looking at you, redirect limit).

Framer's design capabilities are already close to perfect - I honestly don't see how much more they can add on that front in 2025. What they really need to focus on is:

1. Actually listening to their user base

2. Building a proper support team

3. Finally getting serious about SEO

4. Developing a proper client handoff process (every competitor has this figured out) (Added based on comment feedback)

5. Adding essential security features like password-protected pages (basic functionality we shouldn't have to request) (Added based on comment feedback)

6. Creating a real agency-focused plan (current pricing makes agency work impossible) (Added based on comment feedback)

For now, we're stuck in this weird limbo where we love the product but hate the pricing. And that's a shame, because Framer could be so much more if they just listened to their users. We're not asking for the world - we're just asking for pricing that reflects how websites are actually built and used in 2025.

If after all this you still wanna give Framer a try go ahead, it's still one of my favorite tools

EDIT: Thank you all for the amazing feedback in the comments! I've added points 4-6 based on the recurring themes in your responses. Keep the discussion going!

Hi all! JP here from Framer team. Writing here with a big update: new pricing. For those unaware, this is a standard practice at Framer. We review and update our pricing annually in an effort to make sure our offering works best for everyone.

The best place to read about this is our blog post / to review our pricing itself here, but I wanted to copy in the most important excerpts from the blog.

Before we begin, let us make it clear that if you are happy with your current plan, you can keep it. If you prefer the new pricing, you can switch anytime. And if you relied on a plan that’s now gone, email us and we’ll take care of it.

Our goal is simple—make Framer free to try, affordable for personal and small sites, and priced fairly for companies that get the most value from it. A progressive system that scales with you.

We’ve simplified pricing to three simple plans (down from five). See the full breakdown on the pricing page:

- Basic — $10: for personal, hobby, and side projects.

- Pro — $30: for professionals, small teams, and startups.

- Scale — $100: for growing companies that want flexible, usage-based pricing.

Now, here’s what we learned from the previous pricing:

- Too complex. Five different plans across personal and business tiers was too much studying and upgrading. We simplified it to three: Basic, Pro, and Scale.

- Mini too small, Basic too big. Most people needed more than one page (Mini) but less than everything in Basic. The new Basic plan is right in the middle at $10 (instead of $15) and ideal for small to medium personal, side, or hobby projects.

- Predictable costs. Smaller plans work best with fixed prices; larger ones should scale with usage. Basic and Pro are fixed, while Scale grows with your success, with optional extras like A/B testing, Private Plugins, and Advanced Hosting (soon).

- Better support. Every plan now includes 24h email support. Pro and Scale users get priority so we can help even faster.

- Limits should feel fair. Plans need limits, but not hoops. Pro and Scale now include generous limits for editors and Locales, and Scale lets you expand further with add-ons.

- No sales calls. Scale goes far without needing a custom contract, but if you want something tailored, our enterprise team is here to help you out.

- No double billing. Verified experts and agencies now get free seats in client projects.

It’s impossible to make everyone happy with pricing, but we ran extensive analysis comparing real-world usage before and after, if they choose to switch to new pricing. On the fixed plans, 60% of customers will see prices drop by 30% or more, and on the higher end plans 40% of customers can save up to 20% (depending on usage). So for most it’s cheaper, for the rest it’s roughly the same. And if you’re an exception, just email us.

I hope you all appreciate the improvements and transparency. As always, we're open to feedback for the next iteration. Feel free to drop any thoughts below.

JP