Hi all! JP here from Framer team. Writing here with a big update: new pricing. For those unaware, this is a standard practice at Framer. We review and update our pricing annually in an effort to make sure our offering works best for everyone.

The best place to read about this is our blog post / to review our pricing itself here, but I wanted to copy in the most important excerpts from the blog.

Before we begin, let us make it clear that if you are happy with your current plan, you can keep it. If you prefer the new pricing, you can switch anytime. And if you relied on a plan that’s now gone, email us and we’ll take care of it.

Our goal is simple—make Framer free to try, affordable for personal and small sites, and priced fairly for companies that get the most value from it. A progressive system that scales with you.

We’ve simplified pricing to three simple plans (down from five). See the full breakdown on the pricing page:

- Basic — $10: for personal, hobby, and side projects.

- Pro — $30: for professionals, small teams, and startups.

- Scale — $100: for growing companies that want flexible, usage-based pricing.

Now, here’s what we learned from the previous pricing:

- Too complex. Five different plans across personal and business tiers was too much studying and upgrading. We simplified it to three: Basic, Pro, and Scale.

- Mini too small, Basic too big. Most people needed more than one page (Mini) but less than everything in Basic. The new Basic plan is right in the middle at $10 (instead of $15) and ideal for small to medium personal, side, or hobby projects.

- Predictable costs. Smaller plans work best with fixed prices; larger ones should scale with usage. Basic and Pro are fixed, while Scale grows with your success, with optional extras like A/B testing, Private Plugins, and Advanced Hosting (soon).

- Better support. Every plan now includes 24h email support. Pro and Scale users get priority so we can help even faster.

- Limits should feel fair. Plans need limits, but not hoops. Pro and Scale now include generous limits for editors and Locales, and Scale lets you expand further with add-ons.

- No sales calls. Scale goes far without needing a custom contract, but if you want something tailored, our enterprise team is here to help you out.

- No double billing. Verified experts and agencies now get free seats in client projects.

It’s impossible to make everyone happy with pricing, but we ran extensive analysis comparing real-world usage before and after, if they choose to switch to new pricing. On the fixed plans, 60% of customers will see prices drop by 30% or more, and on the higher end plans 40% of customers can save up to 20% (depending on usage). So for most it’s cheaper, for the rest it’s roughly the same. And if you’re an exception, just email us.

I hope you all appreciate the improvements and transparency. As always, we're open to feedback for the next iteration. Feel free to drop any thoughts below.

JP