I used iAd a long time ago and it was pretty decent for revenue at the time. What are people using these days? What has the best balance of revenue and minimal user annoyance?

I’m planning to buy some adds and wonder what works the best. Apple search adds, meta adds, tiktok adds, google adds etc

I develop apps for the iPhone, iPad, Mac, and Apple Watch. What are the best (preferably free) to advertise/announce apps?

I am talking about posting promo codes, when this is the case, containing a description, link, image, etc.

I am aware of TouchArchade and MacRumors forums. These were great in the past, but currently such forums, at least in the section where you are allowed to post advertising/promo codes, have a very low number of visitors.

Please also mention paid advertising, and which are the best places or methods to do it (by impressions or by value per day?) and where (Instagram, Facebook, Twitter? ).

For the apps I've just released, which I want to promote right now, the target audience would be people who like science, space, astronomy, physics, and things like that.

What’s an example of the absolute very best and most useful app you use regularly that doesn’t contain advertising banners or pop ups?

Conditions:

Cost no more than $5/€5

Free is better

Used daily or several times per week.

Hey guys! I make free mobile apps and as such dont have a huge advertising budget but I still want to get people to try the apps out.

I think they are genuinely useful but I want to get more users to get more feedback and make them more useful and also learn more about making apps people want!

Any insights and help is very much appreciated!

My opinion is based on my experience with several iOS Apps that I published since years on the Apps Store .

I tried paid apps , free apps with in app purchase (Monthly/ yearly) Subscription , and also free apps with one time in app purchase to unlock all features .

I will share my experience with my apps and how I marketing it using Apple Search Ads .

1- How I marketing my paid iOS app using Apple Search ads and what is the result ?

I Use Apple Search Ads Advanced and I spent around $ 1600 on one of my paid apps , the price of the app is $ 4.99 .

For Last 3 months , I got 663 taps and 38 installs . The average CPA is $ 3.01 . (Last week CPA was $ 6.01 so I stopped ) . Apple took 15 % so that is : $ 0.898 . So I barely get profit of $ 1 for each download .

2- I have another paid app but the CPA cost is higher than the app cost . So I stopped the Apple Search Ads Advanced .

3- I tried the Apple Search Ads basic but the installs for paid apps is too low , and it is also in most cases , the cost of installs is higher than the app cost .

4- Now for free apps , I tried to use Apple Search ads Advanced for free app with in app purchase (Subscription monthly and yearly model) .

The data was for limited period of time, and the results was : I got 101 taps and 47 installs . Amount spent : $ 49.94 , Conversation rate is % 46.53 , which is good , but the problem is I didn’t get any increase on my subscription (paid) users !

conversion rate for monthly subscriptions is around 1% , include the organic installs .

5- Last App . Free App with one time in app purchase to unlock all features .

The results for this app for limited time also was : I got 11 taps and 7 installs . Conversation rate is 63.64 % .Amount Spent $ 13.09 But Also I didn’t get any increase on paid users . So I stopped it .

Apple Search Ads is best Marketing tool , it is easy to use and effective to get downloads for free apps , but my problem is how I get profits for my apps and I fount it hard for low budget , maybe it is work for high budget .

Thanks for reading , and your comments will be appreciated .