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G2
g2.com › categories › marketing-analytics › free
Best 158 Free Marketing Analytics Software Picks in 2025 | G2
It's reliable, helpful and also a free solution Read review ... This description is provided by the seller. Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google ...
Address   100 S Wacker DrSTE 600, 60606, Chicago
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WatchThemLive
watchthem.live › home › blog › analytics › the 7 best free marketing analytics tools to grow your business in 2023
The 7 Best Free Marketing Analytics Tools to Grow Your Business in 2023
May 7, 2023 - Marketing analytics tools measure the effectiveness of your marketing campaigns. List of the best free marketing analytics software includes: 1. Domo, 2. Google Ana
Discussions

For those in marketing analytics: What tools do you use for your job/career?
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🌐 r/marketing
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68
September 21, 2021
What tools exist for marketing analytics?
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🌐 r/b2bmarketing
33
18
June 28, 2025
Best Social Media Analysis Tool?
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🌐 r/content_marketing
24
5
March 2, 2025
What analytical tools are a must for Digital Marketing?
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🌐 r/DigitalMarketing
15
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May 5, 2024
People also ask

What is the best tool for marketing analytics?
Google Analytics is widely regarded as one of the best tools for marketing analytics due to its comprehensive tracking features, ease of use, and ability to integrate with various platforms.
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hevodata.com
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
What are 5 digital marketing analytics that actually matter?
Five key digital marketing metrics include:
Website Traffic
Conversion Rate
Customer Acquisition Cost (CAC)
Return on Investment (ROI)
Engagement Metrics (click-through rates, bounce rates).
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hevodata.com
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
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Simplestrat
blog.simplestrat.com › our-11-favorite-free-marketing-analytics-tools
Our 11 Favorite Free Marketing Analytics Tools
May 29, 2018 - Here is our roundup of 11 free marketing analytics tools that focus on content marketing, website analytics and search engine optimization.
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Smart Insights
smartinsights.com › home › blog › the best free marketing tools that every hands-on marketer should use [25 recommended tools]
8 free online marketing tools for every “hands-on” marketer
September 1, 2025 - When linked with your Google Analytics, it gives you invaluable insight into your conversion rates for different keywords too. While I'm talking SEO, I have to give honourable mentions to these two SEO tools I still use regularly. First, Screaming Frog , a site crawler that indexes small sites for free and highlights errors and insights on articles and Yoast - useful if your site is running on WordPress. Many marketers ...
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UserGuiding
userguiding.com › blog › marketing-analytics-tools
Top 16 Marketing Analytics Tools for Smart Marketers
It also works nicely with Google Adwords, which allows you to learn more about, optimize, and measure your SEO performance. The main disadvantage of Google Analytics is the fact that you get what you pay for, so don't expect a lot with a free ...
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Buffer
buffer.com › library › free-marketing-tools
29 Budget-Friendly Digital Marketing Tools for Small ...
October 28, 2024 - They help you see what's working so you can amplify successful efforts and adjust anything that's falling flat. ... Google Analytics is a powerhouse. I've used it at every company I've worked with for over a decade — and for good reason.
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Improvado
improvado.io › blog › analytics › marketing analytics tools: 24 best platforms 2025
Marketing Analytics Tools: Top 24 Platforms for Better Insights | Improvado
1 month ago - Whether you're a small startup or a large enterprise, HubSpot's email tool and marketing analytics features are essential tools for driving success in today's competitive digital landscape. ... HubSpot’s Marketing Hub starts at $800 for the Professional plan, but they also offer a free suite of tools to start.
Find elsewhere
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Capterra
capterra.com › home › marketing analytics software › best free marketing analytics software
Best Free Marketing Analytics Software Solutions 2025 | Capterra
Find and compare the 2025 best free Marketing Analytics software solutions, using our interactive tool to quickly narrow your choices based on businesses like yours.
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Hevo
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
June 25, 2025 - They offer over 100 dashboard examples and customizable reporting templates in spreadsheets and BI tools to quickly start with analysis. Additionally, Coupler.io provides white-label reporting, multi-channel business reports, and analytics consultancy services. The paid plans start at $24 with a free trial and all available sources and destinations. They also offer Free and Enterprise plans. Whatagraph is a marketing reporting tool used by agencies and in-house marketers to create automated, beautiful reports for a variety of different marketing platforms.
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Oribi
blog.oribi.io › marketing-analytics-tools
15 Marketing Analytics Tools You Have to Know About | Oribi Blog
November 5, 2017 - The Google Search console is completely free. A search engine analytics tool. Moz Pro provides data that can help you with your SEO efforts and increase traffic from search engines. Moz Pro provides data on both your and your competitors’ rankings on search results, along with links analysis, ...
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Digital Agency Network
digitalagencynetwork.com › home › digital marketing tools for agencies › digital marketing analytics tools for agencies
Best Digital Digital Marketing Analytics Tools for Agencies for Agencies in 2025
... Zoho Analytics is a modern self-service BI and analytics platform that helps businesses connect, prepare, visually analyze data, and discover hidden insights, all within minutes.
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TrustRadius
trustradius.com › home › categories › marketing analytics tools
List of Top Marketing Analytics Tools 2025
Make informed decisions & find the best Marketing Analytics Tools. Click here to compare prices, features, & verified reviews.
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G2
g2.com › categories › marketing-analytics
Best Marketing Analytics Software: User Reviews from December 2025
In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr ... These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software. HubSpot Marketing Hub is ...
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Sprout Social
sproutsocial.com › sprout blog › topics › social media marketing › 21 must-have digital marketing tools to help you grow
21 Must-have digital marketing tools to help you grow | Sprout Social
August 28, 2025 - Track metrics like cost per acquisition, customer lifetime value, and conversion rates from campaigns managed within your tools. A platform with robust analytics will make it simple to create reports that tie your marketing activities directly to revenue and other business objectives. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. Try Sprout for free * No Credit Card Required
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Solutions Review
solutionsreview.com › home › 10 marketing analytics tools worth knowing about
10 Marketing Analytics Tools Worth Knowing About
March 21, 2022 - Adobe offers tools through its three cloud solutions, Document Cloud, Creative Cloud, and Experience Cloud. Marketers can make customized emails through integration with Adobe Dreamweaver. Multichannel site design is equally approachable and synchronized, so users maintain their brand image on a multi-platform level. Adobe allows marketers to maintain watchfulness and control. It also collects deep and predictive analytics to benefit marketing campaigns.
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Capterra
capterra.com › home › marketing analytics software
Best Marketing Analytics Software 2025 | Capterra
Learn more about Salesforce Marketing Cloud Account Engagement ... Capterra scores products on two dimensions - User Ratings and Popularity - based on data from verified user reviews, public data sources and data from technology vendors.Visit the Capterra Shortlist ... Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. Learn more about Sprout Social ... Ahrefs is an all-in-one SEO toolset ...
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DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Considered the entry point for marketing analytics for millions of websites, Google Analytics is a self-service business intelligence platform owned by one of the most recognizable names in tech.
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WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Here are some quick answers to a few of the most commonly asked questions: The most popular web analytics tool is Google Analytics, as it’s incredibly easy to setup, has a steep learning, and most importantly is completely free.
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Owox
owox.com › blog › articles › free-marketing-analytics-tools
Top Free Analytics Tools for Marketers in 2025
October 13, 2025 - Matomo On-Premise is a free, open-source web analytics tool that you install and host yourself. It lets you track goals, funnels, ecommerce performance, and campaigns, without data sampling.
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Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - "Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo ...