American Public University
apu.apus.edu › home › area of study › business and management › business and management resources › low-cost marketing strategies for new entrepreneurs
Low-Cost Marketing Strategies for New Entrepreneurs | American Public University
April 1, 2025 - A great marketing tactic that new entrepreneurs can use to grow a business is to create strategic partnerships with complementary businesses. This method can help business owners expand their reach to attract new customers without substantial ...
DigitalOcean
digitalocean.com › resources › articles › marketing-ideas-for-startups
20 Low Cost Marketing Ideas for Startups | DigitalOcean
Explore inexpensive marketing options beyond paid advertising—from organic social media and PR to content marketing and giveaways.
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The Hartford
thehartford.com › business strategy › how to start a business in 10 easy steps › marketing for startups
Marketing for Startups | 5 Effective Marketing Strategies for Startups
Discover five essential marketing strategies for startups from The Hartford’s Business Owner’s Playbook. Lay a solid foundation for startup marketing, develop a marketing plan, conduct market research, build a digital presence ...
Workast
workast.com › blog › 10-low-budget-marketing-strategies-for-startups
10 Low Budget Marketing Strategies For Startups | Blog | Workast
February 20, 2025 - Give away freebies such as tools and templates. Re-engage with inactive customers by employing win-back campaigns. Create a professional email signature and customize it with your logo and links to your website and other online platforms to ...
US Chamber of Commerce
uschamber.com › grow › marketing
Inexpensive Marketing Strategy for Startups | CO- by US Chamber of Commerce
August 7, 2025 - By creating a customer persona, you can target your messaging more effectively, work with relevant media outlets or influencers, and decide where to share your marketing campaigns to make the most impact. ... Customers who find you on Google My Business are 70% more likely to visit and 50% are more likely to make a purchase. Clover · There are tons of free tools that you can drive attention to your startup.
EngageBay
engagebay.com › home › marketing › 9 free marketing strategies to scale your small business
Nine Free Marketing Strategies to Scale Your Small Business
April 15, 2025 - There are plenty of ways to grow your business: these 9 free marketing strategies can help you get started.
HubSpot
blog.hubspot.com › marketing › startup-marketing
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
March 13, 2025 - The business page is filled with clients enjoying their destination vacations, booked using the service: ... A marketing campaign that includes user-generated content is an easy, free way to work in testimonials.
Oppizi United States
oppizi.com › home › blog › growing your business › the most cost-effective marketing strategies for startups
The most cost-effective marketing strategies for startups
December 3, 2024 - Social media marketing is one of the most cost-effective digital strategies for startups. Businesses can grow their online presence with minimal or no spending. Any form of free marketing is, quite literally, a priceless opportunity to grow—so ...
Salesforce
salesforce.com › blog › free-advertising-ideas-for-small-business
11 Free Advertising Ideas For Small Businesses That Actually Work
October 8, 2025 - Boost your visbility with these free advertising strategies for startups and small businesses.
PPCexpo
ppcexpo.com › home › blog
21 Effective Low-Cost Marketing Strategies to Kick-Start Your Startup -
October 24, 2024 - Here are some low-cost marketing strategies for startups: Social media allows you to reach out to a large audience and get your name out there. You can use sites like Facebook, Twitter, and LinkedIn to grow your startup’s presence online.
Salesforce
salesforce.com › blog › ai-marketing-strategies-for-startups
10 AI Marketing Strategies For Startups: Triple Your Efforts
June 23, 2025 - Learn how autonomous AI can scale your small business for efficient growth in our free e-book. ... Influencer marketing is proving effective — with 67% using it for awareness and 54% for credibility. You can use AI tools to find influencers who align with your startup’s values and target audience. It can monitor how audiences respond to influencer collaborations in real time. This helps you tweak your strategies ...
Entrepreneur
entrepreneur.com › home › building a business › marketing
Free Webinar | December 4: Low-Cost Marketing Tactics: How to Build Buzz Without a Big Budget
November 10, 2025 - Learn how Terra Kaffe became a buzz-worthy brand featured by top press outlets and embraced by celebrities, all while keeping costs low. ... Use press and media storytelling as a free marketing engine.
AWeber
blog.aweber.com › home › grow your business with these 10 free marketing ideas
Grow Your Business with these 10 Free Marketing Ideas | AWeber
June 26, 2024 - You don't need to spend millions of dollars on your marketing. You can grow your business with these 13 free marketing ideas.
Bidsketch
bidsketch.com › blog › marketing › free-marketing-strategies
10 Free (or Nearly-Free) Marketing Strategies for New Entrepreneurs - Bidsketch
July 6, 2017 - If you’re looking for free or low-cost marketing strategies, email marketing should be at the top of your list—which is why it’s at the top of this one. Email marketing is the bread and butter of a startup or small business marketing strategy, ...
Reddit
reddit.com › r/startups › marketing strategy for early-stage startup
r/startups on Reddit: Marketing strategy for early-stage startup
February 5, 2024 -
Hi!
I'm a first-time founder and now we with my co-founder are working on launching our solution. We are working on a b2c service that visualizes what people feel based on their notes. Our potential users are women 18-29 who are interested in feeling better.
I'm non-technical so marketing is in my responsibilities. Now I am trying to create something like a marketing strategy for this early-stage launch, and I would like to know your opinions about it, maybe I missed something that could work for us.
In my plan, we start by announcing in personal social networks, like LI, Ig and meeting new people on offline events.
We also would try to have some paid or unpaid announcements in groups on Fb about health, well-being, new apps, AI (we use AI in our service), women entrepreneurs supportive communities.
We were thinking about Tinder Ads, but I didn't have any reviews of it.
We also plan to work with influencers on Ig and YT, maybe TikTok.
And also would like to try Google Ads, IG ads, YT ads.
Have you tried something of it? How it was? Maybe I missed something that worked for you in similar cases?
Top answer 1 of 5
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Couple of questions: — have you tested the idea on your ideal market? If yes (hopefully), where did you gather the data? — why specifically 18-29 y/o females? — majority of your marketing plan is actually just paid advertising. Ads work well to create awareness of the product. You’ll need creator content and organic in order to prove your concept, create trust and facilitate a need. Some simple suggestions: create lead magnets - maybe a quiz or a download where you can offer insight into the product and how it helps. Education works well in this category to show you’re a leader in the space; talk about benefits of looking after your mind, benefits of ‘journalling’, mental health, self-care etc. You can also showcase new data and science in the industry to support the need for downloading your app. Build your email list from here to directly market to them; this is much cheaper, too. influencers - since this is a product that’s linked to emotions, utilising micro-influencers and nano-influencers could work in your benefit because it’s more intimate and relates to the psyche of an individual, meaning they’ll need to trust/genuinely like the person who’s recommending it. conduct your own studies; create proof by showing a side-by-side comparison of how someone feels without your app and how they feel with it. Make sure this is authentic in delivery, otherwise it’ll fall flat and users will see right through it. If the app offers paid features; I’d set up an affiliate programme. Your app could spread quite organically over TikTok this way and content creators will earn a small % - win-win. for organic content, showcase usage of the app on a mobile, create realistic scenes of using the app and how it helps. team up with other brands or businesses where both will benefit, I.e. you could sponsor or partner with other wellness brands in-person or online. consider podcast ads; the variety of ads in a podcast is huge, sometimes totally irrelevant to the pod episode but it feels less passive than google and fb ads, as you usually end up listening to the ads as you wait for the pod episode to continue. there’s also power in showing yourself as a founder on social media! Just a few suggestions, hope it helps.
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Fascinating idea. I am in your target audience btw, and I’m also a new first time startup founder. First, make sure you make sure it’s a good product market fit that is niche enough. Then ask your future customers what they think. As for the marketing strategy, before you do any of ad spend or social media rollout, make sure you have a concise, specific message that you want to convey during your marketing plan. If you don’t have this, you may spend hundreds of dollars in vein. Make sure that message is bulletproof, and then convey it through all of your channels. I highly recommend watching TK Kaders videos on YouTube (go to market plans). Use social media and influencers once you have a message that differentiates yourself enough from the competition, and no, price is not enough to differentiate yourself. Analyze your competitors and see what their messaging is, who their target audience is, and if they received funding. Having competitors is good, and shows there is a market need. If you didn’t have any competitors, I’d be worried.
Stripe
stripe.com › resources › more › marketing-tactics-for-startups
Marketing tactics for startups | Stripe
September 16, 2024 - This flexibility is key to transitioning from a small, early-stage startup to a mature business. Creating brand advocates Successful marketing can create a community around a brand, cultivating a sense of belonging with customers. Excited customers often become brand advocates, providing word-of-mouth promotion that is highly effective and cost-efficient. This community-building aspect can be particularly impactful for startups, creating a loyal following early on. Data-driven strategies Modern marketing heavily relies on data analytics.
LocaliQ
localiq.com › home › 32 free & creative marketing ideas for small businesses
32 Free & Creative Marketing Ideas for Small Businesses | LocaliQ
August 18, 2025 - Check out this huge list of free marketing ideas for content, social media, email, and other channels complete with examples and tips.
Mailchimp
mailchimp.com › resources › startup-marketing-strategy
Startup Marketing Strategies: 3 Steps For Success | Mailchimp
But all successful marketing strategies include 4 key components: your goals, audience, market research, and budget. Let's break it down: In the early stages of your business, your goals might vary depending on how you define success. But for many startups, goals often fall under 1 of 2 categories: raising brand awareness and acquiring new customers.
Business.com
business.com › home › marketing › digital marketing
How to Create a Marketing Plan for Startups
February 3, 2025 - Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.
Neil Patel
neilpatel.com › blog › 24 unique startup marketing strategies that actually work
24 Unique Startup Marketing Strategies
January 15, 2025 - So, what’s the most unique strategy you’ve employed to market your startup? See How My Agency Can Drive More Traffic to Your Website · SEO - unlock more SEO traffic. See real results. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. Paid Media - effective paid strategies with clear ROI. ... Are You Using Google Ads? Try Our FREE Ads Grader!