Best FREE SEO tools
What are some genuinely useful free SEO tools you rely on?
Built a Tool to Automate SEO - Looking for Beta Testers (Lifetime Free Access)
hey! looks like a cool tool - I've also been working on seo automation (built backlinker ai for automated reporter outreach). Here's what I've learned from running an seo tool company:
-
automation is great for repetitive stuff but u still need human oversight. with seo especially, google can tell if ur cutting corners
-
focus on automating the tedious parts (keyword research, technical fixes, outreach etc) but keep the strategy/planning part manual
-
make sure any automated content/responses still sound natural and provide value. low quality automation = worse rankings
id be interested in checking out bright serp as a beta tester! always looking to try new seo tools. especially interested in how u handle the technical optimization side since thats usually pretty manual.
quick tip for other seo folks - reporter outreach is one area where automation can really help save time (vs manual cold emails). just make sure the responses actually match the queries and sound natural.
lmk if u want more specific automation tips! been in the seo space for a while n happy to share what works/doesnt work :)
More on reddit.comAny known automated SEO tool that works?
What's the difference between SEO automation and AI-powered SEO?
How long does it take to learn SEO automation?
Which SEO tasks are best suited for automation?
Videos
SEO tools are expensive so I made a list of FREE SEO tools you can use for your business:
Google PageSpeed Insights
Ahrefs Webmaster Tools
XML Sitemap Generator
Answer the Public
Google Analytics
Google Search Console
Ahrefs Backlink Checker
Google Ads Keyword Planner
SERP Snippet Optimization Tool
Google Trends
Website Authority Checker
SEMRush (Free trial)
AlsoAsked
Keyworddit
Feel free to add any other tools I missed.
I’m curious what free tools you guys actually use in your workflow — not the typical “Top 10 lists,” but the ones that truly help day-to-day.
Also open to any local/geo-focused SEO tools you think deserve more attention. Would love to explore some hidden gems!
I’ve been working in SEO for 12+ years, running an agency in Australia, and I’ve seen how much the industry has changed—especially over the past few years. It’s clear that for many people, SEO feels overwhelming, time-consuming, and sometimes downright confusing.
That’s why I built Bright SERP—a tool designed to automate SEO and fix the website issues Google cares about (but most of us don’t have time to deal with).
My mission with Bright SERP is simple:
-
Make SEO accessible to anyone, regardless of their experience level.
-
Remove the guesswork and confusion around what Google needs to rank your website.
I’m looking for beta testers who’d like to try out Bright SERP for free—in exchange for feedback. As a thank-you, you’ll get Lifetime Free Access to the tool.
If you’re interested, just drop a comment below. I’d love to hear your thoughts and get your input!
Tom
hey! looks like a cool tool - I've also been working on seo automation (built backlinker ai for automated reporter outreach). Here's what I've learned from running an seo tool company:
-
automation is great for repetitive stuff but u still need human oversight. with seo especially, google can tell if ur cutting corners
-
focus on automating the tedious parts (keyword research, technical fixes, outreach etc) but keep the strategy/planning part manual
-
make sure any automated content/responses still sound natural and provide value. low quality automation = worse rankings
id be interested in checking out bright serp as a beta tester! always looking to try new seo tools. especially interested in how u handle the technical optimization side since thats usually pretty manual.
quick tip for other seo folks - reporter outreach is one area where automation can really help save time (vs manual cold emails). just make sure the responses actually match the queries and sound natural.
lmk if u want more specific automation tips! been in the seo space for a while n happy to share what works/doesnt work :)
Thank you for this offer, we are interested in testing your tool