I use 8-10 different SEO tools on a daily basis in my small SEO agency. If I had to start from scratch I could do 80% of the work using just Google Search Console and ChatGPT's free version. It may be a bit slower than my current workflows, but those two free tools are really all you need to get started. Good luck! Answer from Ok_Mastodon69 on reddit.com
Reddit
reddit.com › r/askmarketing › what are the best free seo marketing tools?
r/AskMarketing on Reddit: What are the best free SEO marketing tools?
1 week ago -
Hi there,
We don't really have a budget for paid SEO tools. Do you know what are the best websites/tools that offer free plans?
Thanks!
Top answer 1 of 5
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I use 8-10 different SEO tools on a daily basis in my small SEO agency. If I had to start from scratch I could do 80% of the work using just Google Search Console and ChatGPT's free version. It may be a bit slower than my current workflows, but those two free tools are really all you need to get started. Good luck!
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Marketer Milk
marketermilk.com › blog › best-seo-tools
24 best SEO tools I'm using in 2025 (free + paid) | Marketer Milk
1 week ago - All plans come with a 7-day free ... it risk-free. Here's what people rate AnswerThePublic on third-party review sites: ... SimilarWeb was one of the first digital marketing tools I ever used, and the tool helps you analyze total website traffic of any website. While it may not look like an SEO tool, how I use this for SEO is I use ...
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What are online SEO tools?
Online SEO tools provide data and insights to improve your website’s performance. Free tools help with specific tasks, while platforms like OmniSEO give a full, integrated view.
seo.com
seo.com › tools
Free SEO Tools for Beginners and Pros
How can online SEO tools help my business?
They provide data-backed insights that drive more traffic, leads, and revenue. Professional SEO services use platforms like OmniSEO to build custom strategies.
seo.com
seo.com › tools
Free SEO Tools for Beginners and Pros
What is the difference between an SEO tool and an SEO platform?
A tool handles one task, like keyword research. A platform, such as OmniSEO, integrates multiple tools into a complete SEO solution.
seo.com
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Free SEO Tools for Beginners and Pros
Reddit
reddit.com › r/digital_marketing › free seo tools that are actually good (no affiliate links, i promise)
r/digital_marketing on Reddit: Free SEO tools that are actually good (no affiliate links, I promise)
November 14, 2025 -
I'm tired of those "top 50 SEO tools" listicles that are just affiliate link spam. Here are tools I actually use every week that don't cost anything:
Google Search Console - Obviously. If you're not checking this weekly, you're flying blind. Shows exactly what you're ranking for.
Answer The Public - Free searches are limited but great for finding question-based keywords people actually ask.
Ubersuggest - Neil Patel's tool. Free tier is surprisingly generous for keyword research.
PageSpeed Insights - Google's own tool. Tells you exactly why your site is slow.
Screaming Frog (free up to 500 URLs) - Best for technical audits. Finds broken links, duplicate content, missing metas.
Also Asked - Shows "People Also Ask" questions. Gold for content ideas.
The ones I DON'T recommend:
Those "instant SEO audit" tools that give you a score - usually garbage
Any tool that promises to "check your ranking" for free - they're harvesting data
Anything that spams you immediately after signing up
Paid tools worth it if you're serious:
Ahrefs (pricey but incredible)
Semrush (overwhelming but comprehensive)
Surfer SEO (for content optimization)
What am I missing? Drop your favorite free tools below.
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Backlinko
backlinko.com › home › blog › 12 best seo tools for 2025
12 Best SEO Tools for December 2025 (Used by Our Team Daily)
1 month ago - Discover the 12 best SEO tools we actually use – plus alternatives, bonus picks, & how to use each one in 2025.
Neil Patel
neilpatel.com › blog › 16 free seo marketing tools for digital marketing success
16 Free SEO Marketing Tools for Digital Marketing Success
January 15, 2025 - Looking for some SEO tool insight? Here's 16 free search engine optimization and digital marketing tools that every small business needs to consider.
AdRoll
adroll.com › blog › the-35-top-free-seo-tools-available-anywhere
The 35 Top Free SEO Tools Available Anywhere | AdRoll
April 23, 2025 - From Beam Us Up and Screaming Frog to SEO Minion, SEOquake, and more than two dozen others, check out our 35 favorite SEO tools.
SE Ranking
seranking.com › free-tools.html
Free SEO Tools: Perform SEO-Related Tasks Without the Cost
1 week ago - We offer various no-cost SEO solutions to help digital marketers, SEO experts, webmasters, and business owners reach this goal. Track important website metrics, streamline optimization efforts, prevent common SEO mishaps, and boost your rankings. Improve your site’s visibility quickly with our user-friendly, free web SEO tools...
Moz
moz.com › homepage › free tools
Free SEO Tools by Moz | Try Premium SEO Checkers for Free - Moz
July 30, 2025 - Explore our suite of premium, free SEO tools and online marketing software. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more.
SEO.com
seo.com › tools
Free SEO Tools for Beginners and Pros
September 22, 2025 - Access free SEO tools from SEO.com to research keywords, track competitors, monitor rankings, and optimize your site with AI-powered insights.
Ahrefs
ahrefs.com › free-seo-tools
Free SEO Tools - Made by Ahrefs
Get more traffic with Ahrefs’ free SEO tools: Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar, and more.
G2
learn.g2.com › best-free-seo-tools
10 Best Free SEO Tools I Reviewed (and Loved) Testing in 2025
June 13, 2025 - We've been using this tool for over 5 years and couldn't be happier than ever. Ahrefs has made our digital marketing efforts a lot easier than ever. It requires a little bit of initial setup and implementation.” ... Although Ahrefs provides quick SEO insights, the number of reports and queries I can run is limited, and the available data often isn’t sufficient for deeper, more detailed analysis. I also find the free ...
SEO Review Tools
seoreviewtools.com › home
#1 Free SEO & AI Tools → SEO Review Tools
SEO Review Tools: 76+ Free Online SEO & AI Tools build with ❤! → Rank checker → Domain Authority Checker → Keyword Tool → Backlink Checker
Zapier
zapier.com › app picks › best apps
The 4 best free keyword research tools in 2025 | Zapier
June 9, 2025 - The Keyword Overview tool includes monthly search volume (broken down by country), SEO and paid difficulty scores, and Content Ideas—pulled from currently ranking results, with data on visits, other keywords, backlinks, and performance on Facebook, Pinterest, and Reddit. Ubersuggest is also the only tool I tested that breaks out comparison keyword ideas, a big category for content marketers.
The CMO
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
November 7, 2025 - Why I picked Google Keyword Planner: It offers a simple way to find keyword ideas that fit your goals. You can identify keywords based on relevance and estimated performance for various uses such as blog and content planning, SEO optimization ...
Reddit
reddit.com › r/askmarketing › what are some genuinely useful free seo tools you rely on?
r/AskMarketing on Reddit: What are some genuinely useful free SEO tools you rely on?
3 weeks ago -
I’m curious what free tools you guys actually use in your workflow — not the typical “Top 10 lists,” but the ones that truly help day-to-day.
Also open to any local/geo-focused SEO tools you think deserve more attention. Would love to explore some hidden gems!
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Some of the most reliable free SEO tools are still the simple ones. The ones I use daily are the ones that give real data without fluff. Google Search Console for impressions, queries, CTR Google Trends for seasonality and geo shifts Ahrefs Free Tools (Backlink Checker + Keyword Generator) Screaming Frog (free up to 500 URLs) for quick audits Ubersuggest’s free tier for basic keyword checks BrightLocal’s free tools for local SERP checks
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Hey I use Enfra.ai. I actually came across this in a newsletter. It's an SEO extension that gets added in ChatGPT. It has a predefined workflow library which allows you to generate content plan, optimize meta title/description, fix schema markup, create ad copy, and much more. But the free credits are limited, I guess you can give only 10 requests per month.
Quora
quora.com › Can-you-suggest-any-free-SEO-tools-that-you-recommend-to-your-clients
Can you suggest any free SEO tools that you recommend to your clients? - Quora
For free SEO tools, I always tell my clients to start with the basics. Google’s tools, like Google Analytics and Google Search Console, are amazing - they’ve got you covered for tracking SEO performance and diving into user behavior.
SEO Guru Atlanta
seoguruatlanta.com › home › top 10 free seo & digital marketing tools that you can’t live without
Top Digital Marketing Tools| Best SEO Tool Online
October 28, 2023 - In this day and age, though, the ... metrics, spy on the competition, and look for trends. In this article, you will learn about the best SEO and digital marketing tools available. Best of all, they’re completely free to use!...
Semrush
semrush.com › free-tools
Free Tools to Scale Business Growth and Visibility
A collection of free tools to help you grow your business, improve your SEO, and scale your marketing efforts. No sign-up required.
US Chamber of Commerce
uschamber.com › start › strategy
10 Free SEO Tools for Businesses | CO- by US Chamber of Commerce
August 7, 2025 - Discover 10 beginner-friendly (and free) SEO software solutions to optimize and measure progress on websites, YouTube, and e-commerce channels. Ryan Robinson's Free Keyword Research Tool is an excellent free small business SEO tool because it’s ...