Upgrading a Google Analytics 4 property to 360 will not impact billing for your Analytics account until the account has moved onto an Analytics 360 contract for Google Analytics 4 properties.

December 6, 2024 - GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property.

August 30, 2022 - Events that you collect and then push into either a rollup or subproperty will be billed as if they were half of an event. For example, if you collect 100 events and then push them into a subproperty, you’ll be billed for 150 events total.

Please note that the pricing displayed in GA4 Usage preview are not contractual rates and may vary by market. You are billed for all events except user engagement, spam, and hidden system events that are collected and processed while Google Analytics 4 properties are set to 360.

February 3, 2025 - GA4 360 Starting Price: $50,000 annually, including up to 25 million monthly events. Costs increase with higher event volumes but may consist of discounts for bulk data. ... Events exceeding the 25-million threshold incur additional charges.

September 20, 2025 - GA360 pricing explained: From $50k/year, varies by usage. Use our calculator for estimates, learn about cost factors, and more.

Google Analytics 360 offers a different Service Level Agreement for each Property type available (either Universal Analytics or Google Analytics 4 (GA4)). If Company has purchased Analytics 360 and is being billed according to Universal Analytics Property (f/k/a “Classic”) Hits under the relevant GA 360 Suite Order Form or GA 360 Order Form, Google will provide the UA 360 SLA for Universal Analytics Properties outlined below.

GA4 has no impact on 360 billing nor does it require additional licenses.

July 3, 2024 - You’re charged only for half the number of the events that are collected by the main property. For instance, if you’re collecting a total of 200 events that are also being pushed to a sub-property then you will be billed for a total ...

GA4 360 provides expanded capabilities ... support for a higher data volume, catering to larger organizations. Billing for GA4 360 typically involves an annual contract and a subscription fee which depends on the level of data usage and the suite of tools selected....

March 2, 2024 - Google Analytics offers a free version (GA4) enabling users to access a wide range of essential features for tracking website traffic and user behaviour. Users can gather insights on visitor numbers, demographics, traffic sources, and website interactions. This version suits small to medium-sized businesses or individuals who want to understand basic analytics data without incurring additional costs. Google Analytics 360 is the premium, subscription-based version designed for larger enterprises and organizations with more extensive analytics needs.

TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…

You can see billable hit volume in Google Marketing Platform. Billable hit volume affects which tier and billable amount you are charged for in a given month. There are various types of hits you can send to Analytics 360, including:

By adopting an event-based, rather than a session-based data model, GA4 provides a nuanced, precise, and comprehensive perspective on user behavior. Additionally, GA4 boasts advanced privacy controls like cookieless measurement and predictive capabilities that offer intuitive guidance without complex models. Google Analytics 360 (GA360) is the paid, enterprise version of Google Analytics.

August 12, 2022 - Maybe just talking around, what do we mean by a new GA360 (Google Analytics 360) contract? Because much like when we talked about Firebase, Google Analytics and all that stuff. There’s a weird approach Google’s taken to the naming conventions, all this stuff, which just causes confusion and we’re not experts in terms of the terminology and the reasons why they’ve decided to call things what they’ve called things. But the long short of it is that there is no GA4 360 (Google Analytics 360).

January 10, 2024 - NOTE: GA4 Subproperty Requirements: GA4 subproperties are a GA360-only feature. (GA360 refers to the paid versions of Universal Analytics or GA4.) The paid 360 version of GA4 has higher limits than its free counterpart and a multitude of features including Subproperties.

May 30, 2025 - If you are considering upgrading from GA4 (free) to GA4 360, then this post is for you. My aim is to provide you with everything you need to know to make an

To upgrade the service level to 360, you need to be an Org admin or Billing admin.