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First Page Sage
firstpagesage.com › home › seo blog › reports
Average Conversion Rate for Google Ads: 2025 Report – First Page Sage
November 26, 2024 - We use the same definition of Google ... utility, however, given that per-industry averages range from 1.8% (for IT & Managed Services) to 6.5% (for HVAC)....
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Databox
databox.com › home › google ads benchmarks by industry
Google Ads Benchmarks by Industry [Original Data] | Databox Blog
May 27, 2025 - Or perhaps your click-through rates aren’t matching up to your expectations? And where does your performance stand in relation to others in your industry? This is why we’ve taken a deep dive into our Google Ads industry benchmarks and came up with valuable insights across 15 distinct industries. We’ve synthesized the numbers into a comprehensive guide that sheds light on clicks, impressions, CPC, CTR, conversion rate, and cost in Google Ads, helping you better understand your place among your peers.
Discussions

Help with Google Ad and conversion rate
“Due to some reasons” was it drop-shipping or copyright infringement? More on reddit.com
🌐 r/ecommerce
16
10
February 26, 2023
How realistic is google ads cost / conversion without historic data?
Google's cost/conversion estimates can be off for new campaigns without historical data. They rely on broad industry averages and initial algorithmic guesses. Start with a smaller budget, optimize based on real data, and gradually scale up once you have actual performance insights. More on reddit.com
🌐 r/PPC
8
2
May 30, 2023
How do I Increase my Conversion Rate Through My Website | Google Ads
Display as much trust as possible. You know the saying sales equals trust. That being said, why don't you add a feed from your TikTok account on the website? Pick the 5 best videos, it's gonna make a difference when people are going to see an actual person behind the website. Add testimonials from Google Ads. Get more reviews by asking clients for a review. Add your image and the images of the equipment that you use to the about us page. Potentially, create an about us section on the landing page. Add before and after videos/images. Fix things like this: https://imgur.com/a/5Uc3q36 Try to replace all the Shutterstock images on your website with the images you have taken. Create a section that will highlight the high-quality products that you use for car detailing. Expand your how it works section by writing in more detail about how you do the car detailing. In your copy focus more on the end result. More on reddit.com
🌐 r/PPC
14
4
January 19, 2024
Noob question - if the average cost per click on Google is $1-$2 and a great conversion rate is 5% how do you make any money?
Paid search might not be the best fit for low average order values. There’s ways you can try and keep your cost per clicks low but they will either lower your conversion rates further or not scale. More on reddit.com
🌐 r/PPC
58
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March 27, 2024
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Search Engine Watch
searchenginewatch.com › home › google ads conversion rates by industry: how do you compare?
Google Ads conversion rates by industry: How do you compare? - Search Engine Watch
October 24, 2019 - They ran the analysis across 20 different industries including the following: ... On average then, Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network.
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Blobr
blobr.io › how-to-guides › what-is-considered-a-good-conversion-rate-for-google-ads
What Is Considered a Good Conversion Rate for Google Ads?
This article will discuss what ... the effectiveness of your advertising efforts and achieve better returns on your investment. Average Conversion Rate Across All Industries: 2.85%...
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AdClicks
adclicks.app › home › industry benchmarks for ppc campaigns on adclicks
Industry Benchmarks for Search Ads - AdClicks
February 17, 2023 - Now on to Shopping campaigns on Google Ads, the first industry benchmark metric we’ll be looking at is Average CPC. For the cheapest ecommerce clicks, we have the following: ... And the highest cost per click goes to the Home Furniture industry, with $1.89 for each paid click. Next, on the Shopping Average Conversion Rates per industry in order of highest to lowest, we have:
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AgencyAnalytics
agencyanalytics.com › blog › google-ads-benchmarks
Google Ads Benchmarks: Insights to Optimize Campaigns and Impress Clients - AgencyAnalytics
July 4, 2025 - Different industries experience ... wondering "What is a good conversion rate for Google Ads?", use the baseline average across all industries of 4.61%, but the reality is much more nuanced....
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DashThis
dashthis.com › kpi-examples › google-ads-conversion-rate
What is Google Ads conversion rate and how to calculate it | DashThis
Ads on mobile devices can also have different conversion rates than on desktops. With that being said, the average conversion rate (CVR) accord industries for Google Ads is 3.75%. Track yours with an automated report
Find elsewhere
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Instapage
instapage.com › blog › google ads industry benchmarks data you must see
Google Ads Industry Benchmarks Data You Must See
May 11, 2023 - Instapage customers, for instance, ... page. ... The average CPA in Google Ads across all industries is $56.11 for search and $90.80 for display network -- the first time the Search Network had a lower average than the ...
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WordStream
wordstream.com › home › blog › conversion rate benchmarks for your industry (exclusive data!)
Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!) | WordStream
1 month ago - The last time we calculated average Google Ads conversion rates, we found a benchmark of 6.96%. So, Google Ads average CVR across all industries has actually increased by 6.84% year over year.
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WebFX
webfx.com › home › blog › marketing › ppc benchmarks for 2025: your business vs. your industry
PPC Benchmarks for 2025: Your Business vs. Your Industry
Conversion rate measures how many people click on your ad and complete a conversion task. A conversion can be: ... Your conversion rate is critical to track because you want to ensure your campaigns effectively get prospects to convert. So, when looking at the benchmarks for PPC, what’s the average conversion rate? Well, for search, it’s 3.17%. For display network, it’s 0.46%. Let’s break it down by industry: By looking at these benchmarks for Google Ads, you can see where your ads fall and find ways to improve your ads’ conversion rate to reach the average conversion rate or go beyond it.
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Lebesgue: AI CMO
lebesgue.io › home › what is a good google ads conversion rate?
What is a Good Google Ads Conversion Rate? - Lebesgue: AI CMO
November 27, 2024 - However, knowing what a “good” conversion rate is can be challenging. That’s where Google Ads conversion rate benchmarks come in. By comparing your campaign’s conversion rate against industry benchmarks, you can gain valuable insights into how well your ads are performing and identify ...
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Store Growers
storegrowers.com › home › 27 google ads benchmarks (2025)
27 Google Ads Benchmarks (2025) - Store Growers
June 13, 2025 - While the average conversion rate of 2% is often mentioned, most eCommerce businesses currently convert between 0.5-2% of their visitors into sales. The average cost per action (CPA) of your ads is the average amount of money you pay for the ...
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WordStream
wordstream.com › home › blog › google ads benchmarks for your industry [updated!]
Google Ads Benchmarks for YOUR Industry [Updated!]
May 20, 2025 - The average conversion rate in google ads across all industries is 3.75% for search and 0.77% for display.
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Convertcart
convertcart.com › blog › ecommerce-conversion-rate-by-industry
eCommerce Conversion Rate by Industry (2026 Update)
4 days ago - Sectors like health and wellness often see higher conversion rates because of repeat purchases and customer loyalty, while industries with high-priced items, such as electronics, tend to have lower conversion rates due to the longer decision-making process. Several elements impact an eCommerce store’s conversion rate, including: Traffic Source: Visitors from organic search or targeted ads often convert better than general traffic.
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Search Engine Journal
searchenginejournal.com › sej › ppc
What Are Good Google Ads Benchmarks In 2025? [STUDY]
September 29, 2025 - The average conversion rate across all industries for Google and Microsoft Ads in the last twelve months was 7.52%. The average conversion rate is calculated from the number of leads/sales you get divided by the number of clicks from your ad.
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LocaliQ
localiq.com › home › new search advertising benchmarks for 2025 (+expert tips)
Search Advertising Benchmarks for Every Industry [2025 Data]
June 2, 2025 - The conversion rate for search advertising is determined by the number of leads you get divided by clicks. The average conversion rate for Google Ads in 2025 across industries is 7.52%.
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DemandSage
demandsage.com › home › latest blog posts › 85 google ads statistics (2025): market share & revenue
85 Google Ads Statistics (2025): Market Share & Revenue
4 weeks ago - As of 2025, the average conversion rate for Google Ads is 4.61%. Meanwhile, the average conversion rate for PPC ranges between 2% and 5%. The automotive industry has a 14.67% conversion rate, the highest for Google Search ads.
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Search Engine Land
searchengineland.com › home page
Search Engine Land | News, Search Engine Optimization (SEO) & Pay-Per-Click (PPC)
16 hours ago - The world’s most advanced search marketing conference is back — live and in person! ... Europe’s largest Search Marketing Conference for Professionals. ... SMX is making its grand return for its 15th edition! ... These five quick wins are fast to implement and proven to boost your brand’s visibility in both Google and AI search results. ... Industry-leading insights that keep search marketing professionals ahead of algorithm changes and market shifts.
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Triple Whale
triplewhale.com › blog › google-ads-benchmarks
Google Ads Benchmarks by Industry (Updated Data) | Triple Whale
Additionally, we’ll break down the vertical-specific trends with data from the following industries: ... Performance for Google Ads has mostly improved month-over-month, with increases in conversion rate (+32.68%), improvement in ROAS (+12.06%), ...