1 month ago - The last time we calculated average Google Ads conversion rates, we found a benchmark of 6.96%. So, Google Ads average CVR across all industries has actually increased by 6.84% year over year.

May 20, 2025 - The average conversion rate in google ads across all industries is 3.75% for search and 0.77% for display.

November 26, 2024 - We use the same definition of Google ... utility, however, given that per-industry averages range from 1.8% (for IT & Managed Services) to 6.5% (for HVAC)....

June 13, 2025 - The average conversion rate for Google Display Ads is 0.57%. Note that this is a lot lower compared to either Search or Shopping Ads. The main reason for this is that the purchase intent from people clicking on a Display Ad is a lot lower.

July 4, 2025 - Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

Google Ads Industry · Benchmarks Data · You Must See

This article will discuss what ... the effectiveness of your advertising efforts and achieve better returns on your investment. Average Conversion Rate Across All Industries: 2.85%...

September 29, 2025 - The average conversion rate in Google Ads in 2025 is 7.52%. The industries with the best average conversion rates were Automotive—Repair, Services, & Parts at 14.67%, Animals & Pets at 13.07%, and Physicians & Surgeons at 11.62%.

1 month ago - 61.9% of Google Ads clicks come from mobile devices. The median conversion rate for B2B companies was 2.91%, and for B2C companies it was 5.59%. Source: Semrush, Upbeat Agency, Databox. The average cost per click (CPC) for Google Ads is $4.22.

September 29, 2025 - The average conversion rate across all industries for Google and Microsoft Ads in the last twelve months was 7.52%. The average conversion rate is calculated from the number of leads/sales you get divided by the number of clicks from your ad.

September 19, 2025 - The average conversion rate for Google Ads in 2025 is 7.52%. This data is sourced from · WordStream. Average CPC: Impacts the overall conversion rate potential. Customer Intent: Industries with high-intent searches (e.g.

August 20, 2018 - This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform Wordstream. It's part of new benchmarking paid search marketing mobile statistics by industry. If you're considering paid search it gives you an idea of the conversion rates ...

June 2, 2025 - The conversion rate for search advertising is determined by the number of leads you get divided by clicks. The average conversion rate for Google Ads in 2025 across industries is 7.52%.

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. Number of conversion/number of ad interactions: Google Ads conversion rate · You shouldn’t only rely on Google Ads benchmarks. When asking, “What is a good conversion rate?”, it’s essential to talk about channels and industry benchmarks.

... Between April 2023 and March 2024, the conversion rate of search advertising for automotive - repair, service, and parts reached 12.96 percent and was the highest among the presented industries.

March 9, 2024 - The average conversion rate across all industries varies, but it generally lies between 3.75% and 7.04% [Source: WordStream, Mega Digital]. It’s important to remember these average conversion rates of Google ads are a broad average, and conversion ...

October 24, 2019 - They ran the analysis across 20 different industries including the following: ... On average then, Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network.

July 31, 2025 - Average CPC (Cost-Per-Click): $2.18 CPCs remain stable overall but vary significantly by industry (e.g., legal and finance still face higher averages >$6.00). Average Conversion Rate: 7.3% Improved landing page experiences and use of Performance ...

August 14, 2024 - We look at what constitutes a good average conversion rate from Google ads depending on your industry, and how to improve your conversion rate.

May 11, 2023 - Compare your data to these Google Ads benchmarks with four key averages: CTR, CPC, conversion rate, and CPA. Get the details here.